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Second release this September!

We added interface improvements. It is now super easy to configure colours for entire dashboards, reports and individual widgets. Use QUICK SWITCH in any widget to change graph type, titles and data calculations.

Set your dashboards and reports colour in just one click. We created 16 colour palettes for you to use. Check it out by visiting our Online Demo Dashboard.

September release is now available!

We are releasing a Beta version of our live dashboards. Real-time data events now received in seconds. Live feed data widgets - Real-time payments, Live Email Marketing Subscriptions and Live website traffic - are now available for Beta testing. We are inviting all Octoboard for Business clients to try real-time dashboards and live website traffic templates. After approximately a month of testing it will be released in Octoboard for Business product, starting from plan "TEAMS".

User interface has been improved. Quick switch menu item will allow you to ...quickly change colour, widget title, mashups stacked graphs and visualisation types.

Google Sheets can be imported in tabular format - select columns and rows to load and we will display Google Sheet table in your dashboards and reports.

Demo mode has been added to our product. Check out our latest demos at this URL: Online Demo Dashboard.

Octoboard is PSD2 compliant. SCA deadline is September 14th 2019. European clients may be asked to confirm payments, we will fully support the new verification process by providing secure SCA verification.

We will soon deploy Embedded SEO forms for collection of new leads and will add SEO keyword analysis for domains tracking, keyword ranking and competition monitoring.

To purchase additional hardware for new SEO features, we will be changing all our prices to EURO in the coming weeks. This will mean a small price increase of about 11%. Good news is that it will not affect our existing clients who will remain on current tariffs in US Dollars. We never increase prices retrospectively. If you are considering an upgrade, now would be good time to do so as you will lock your US Dollar price forever for your current and new upgraded plan.

July release deployed

We have added multi-language SEO Audits and ability to add images and embed external web pages to dashboards and reports.

Here is an example of an embedded Hubspot main page:

Top use cases implemented by our clients (updated)

  • Get Extra Revenue – Build white label Client Portals
  • Create TV dashboards – Manage Office TV devices
  • Capture Leads – Host white label SEO Audits
  • Motivate Teams – Build Leaderboards
  • Update Investors - Report to and engage investors
  • Monitor Trends – Share Cloud Data Insights
  • Setup SaaS control centre – All SaaS revenue metrics
  • Cross-channel Analytics – PPC, SEO and Social sources
  • Automate client reporting – Save hours of work every day
  • Reduce Churn – Impress and retain your clients

June release deployed

Octoboard launched Multi-channel PPC and SEO reporting - you can now combine metrics from any platform in our mashup widgets. See the image below - it pulls data from 3 paid advertising platforms and shows the breakdown of costs - total PPC spend - in one graph tracked over time.

May release features

We have added device management feature. You can send your TV Loops to any smart device in your office and control visualisation options from Octoboard directly.


SEMrush Keywords and Competition analytics integration has been added.

Octoboard reports the following groups of metrics using SEMrush integration:

  • Number of keywords in top search positions
  • Keywords ranked by Position (Position, Volume, CPC)
  • Estimated traffic and visibility for selected Competitor domains

April release features

We have added HubSpot and HubSpot CRM integrations. SEO Audits are now part of our product too. We will soon add white label options for hosting SEO Audits on your own website. It will be an excellent free lead generation tool for your business.

Yext templates are now available in Beta. If your agency is using Yext - please let us know, we will provide you with the access details.


We have reviewed Web Analytics and Social integrations. A total of 215 new metrics and visualizations have been added. Templates have been updated to include new data.

Google Analytics and Google Ads dashboards and reports now have many more widgets such as Channels metrics, Medium metrics, Campaign breakdowns. All include conversion rates. All Top Posts, Top Tweets and similar widgets now rank latest posts or post for selected timeframes. All Top Post rankings are based on client engagement.

Facebook Ads templates include a lot more detailed tables and conversion details. We have added a template that covers Video ads performance (total plays, 2, 3, 30-second plays, average watch time and so on).

We have added ability to set multiple selection of Ad Campaigns and Ad Groups in PPC reports and dashboards.

Advanced comparison data and tables

We have added over 500 new parameters to report on in Google Analytics, Google Ads and other PPC platforms. If you set our "Comparison" switch to ON, you will get detailed breakdown of changes over time for Devices, Locations, Keywords, Search Queries, Paid Advertising campaigns, Conversions (Goals) and much much more.

As always, we do not want you to build dashboards or reports yourself - we took care of that! Octoboard templates have been updated with the new data for you. You can send reports and dashboards to your teams and clients using updated templates.

UX improvements

We have changed the way reports are managed. It should be easier to copy reports between clients. You do not need to create reports from scratch. Use our CLONE function. Select TOP-RIGHT menu and pick "CLONE" menu item.

In the dialog that will appear, select destination client. By default dashboards and reports are copied to the same client (or team).

Using different currencies

When Octoboard connects to a cloud application it retrieves data in the currency that you use in that application. For example, if your Facebook Ads account is setup in British Pound (GBP), we will get all Spend, Cost Per Click and other metrics in British Pounds.

Since we do not know what currency is being used (we can not ask this information from Facebook), by default, we will display a dollar sign ($) next to financial metrics. However, you can always override this default value by specifying another currency in Octoboard.

How to configure different currency in Octoboard

To change currency symbol, go to LEFT MENU, select CLIENTS, choose your CLIENT, select “Formatting” tab and use available configurations as shown on this image:

Please note that this configuration is defined on a PER-CLIENT level. This means that if you have multiple clients operating in different currencies, you can always set different currency symbols for each individual client.

Show value changes as percentage

By default metrics in Octoboard display changes over time in absolute values. If you would like to see changes in relative terms you can configure this by going to your TEAM or CLIENT configuration and visiting "Formats" tab. There you can select "Percentage" or "Absolute values" as show on the image below:

This setting works for all widgets of the TEAM or CLIENT.

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