E-commerce Suite overview

E-commerce Suite overview

What is E-commerce Analytics?

Octoboard E-commerce Analytics is part of the Octoboard platform designed for Stripe SaaS users, WooCommerce online store owners and Magento online store owners.

E-commerce Analytics supports multi-store product, and customer analytics, customer segmentation features for Stripe and WooCommerce, as well as email marketing options for store owners. E-Commerce Analytics can create web store analytics reports and financial data in over 140 world currencies.
Ecommerce suite overview

These are some of the E-commerce Analytics features:

  • Advanced Ecommerce data analytics based on real-time online purchases
  • Product, customer and real-time shopping basket analytics
  • Advanced product and customer segmentation
  • Coming soon: Email marketing campaigns and automation for client outreach

Accessing E-commerce Analytics features

E-commerce Analytics dashboards can be located in the left panel.

If the E-Commerce Analytics option is not visible or if you are not using E-Commerce Analytics and would like to hide its features, use the Settings > Add-Ons panel to modify E-Commerce Analytics visibility settings:

How to configure addon visibility in octoboard

E-Commerce connections: Marketing Analytics vs E-commerce Analytics

There are two ways to connect to Stripe, WooCommerce and Magento in Octoboard.

  • Connections in the Octoboard Marketing Analytics product (Octoboard for Business or Octoboard for Agencies). Marketing Analytics products use native analytics APIs available from Stripe, Magento and WooCommerce. Analytics API provide high level data metrics.
  • Octoboard E-commerce Analytics product. E-commerce Analytics use APIs differently. Instead of realying on pre-defined and aggregated data it downloads all transactions and orders and builds analytics functionality on top of the detailed data available from Stripe and WooCommerce.
Built on top of orders and transactional data from online stores and SaaS accounts, E-commerce Analytics offers detailed insights and powerful analytics capabilities such as customer, product, order filtering and segmentation as well as Email Marketing features.

To connect to the standard analytics APIs, use "Add Template" or "Add Widget" options as shown below:

How to use standard ecommerce api to build reports

Using Marketing Analytics APIs above does not require E-commerce Analytics features. When working in the E-commerce Analytics product, when you connect to Stripe, WooCommerce or Magento, Octoboard starts downloading (synchronising) transaction data from online stores. Ecommerce Analytics will build data cubes and real-time event handlers to make sure you see data changes and trends as soon as they occur. Octoboard will continue updating internal datasets by synchronising data with WooCommerce, Stripe and Magento.

How to connect stores to E-Commerce Analytics

Connecting Stripe, WooCommerce and Magento to the E-commerce Analytics product is very easy. Open any of the E-commerce Analytics dashboards and use "Add Store" option at the top as shown here:

How to connect stores to ecommerce suite

Alternatively, go to "Left Panel > E-commerce Analytics > Connections" and add new Stripe, WooCommerce and Magento connection.

Ecommerce connections in octoboard

As you add a new store, you will follow simple steps to connect each account:

Ecommerce connection wizard

Once you have connected your stores, Octoboard will start retrieving and synchronising your account data. You will see messages in the interface that will inform you of the ongoing synchronisation process. During the data synchronisation process, the ecommerce metrics may still be displayed in dashboards and reports, however it will be incomplete until the synchronisation process finishes. Analytics widgets and metrics will display a message warning telling you if he data synchronisation process has completed.

Synchronising ecommerce data in octoboard

The same "E-commerce Analytics > Connections" interface can be used to disconnect (remove) Stripe, WooCommerce and Magento stores from the E-commerce analytics product. To remove a connection, move your mouse over "E-commerce Analytics" button and select the "DELETE" option.

How to remove ecommerce suite connection from octoboard

Once you have configured the connection, you can always check its status by visiting "E-commerce Analytics > Data Monitoring" option on the left.

How to check ecommerce connection status
Important: E-commerce Analytics connections are visible within specific organisations (clients). If you want to display data to several organisations, you will need to connect stores multiple times. Every connection in every oganisation (client) counts towards your subscription quota (maximum number of monthly orders).

How to segment product and customer data

Any dashboard or data view in the E-commerce Analytics can be further analyzed by applying filters and selecting data segments. The product comes with over 30 pre-defined segments and filters. For more details on how to use data segmentation in Octoboard, please read this tutorial.

All customer and product segments in the E-Commerce Analytics are fully customisable.

How to configure E-commerce display options

In any E-Commerce Analytics dashboard or report, you can change the presentation currency and the selection of stores. You can change these settings for the whole dashboard (report), as well as for individual widgets. The following image shows where to find these configuration options:

How to change ecommerce suite settings

After you have modified ecommerce settings (currency, store selection and others), you can choose to apply the new configuration to all E-Commerce Analytics dashboards and reports. Use the following check box to achieve that:

Applying ecommerce settings for all dashboards and reports

How to share E-commerce data

Once you have configured the data displays, you can then share your data in client portals, as reports or embedded dashboards, as well as generate automated AI data insights that can be received in Slack or by email.

For more details on data sharing in Octoboard, please read this tutorial.

Configuring Google Data Studio connector

You can also connect your E-Commerce Analytics to Google Data Studio by using Octoboard E-commerce connector. This tutorial explains how to connect E-Commerce Analytics with Google Data Studio.

E-Commerce Analytics to Google Data Studio connector is part of the Octoboard for Agencies product.
Octoboard looker studio connector for ecommerce suite

How is E-Commerce Analytics priced?

E-Commerce Analytics is priced based on the total number of paid orders and email messages sent to clients of all connected WooCommerce, Magento stores and Stripe accounts in the last 30 days. If the number is higher than what is allowed in your subscription, you can either disconnect a store or upgrade your subscription.

Ecommerce suite pricing information in octoboard
Important: E-Commerce Analytics connections are visible within specific organisations (clients). If you want to display data to several organisations in your account, you will need to connect stores multiple times. Every connection in every oganisation (client) counts towards your subscription quota (maximum number of monthly orders).

Read this WooCommerce tutorial on how to start sending WooCommerce data to the E-Commerce Analytics in Octoboard.