We are adding PPC Data Add-on for marketing agencies and online businesses to the Octoboard Analytics Platform.
This is an advanced data transformation and analytics module that allows marketing teams to connect to Google Analytics and paid advertising data sources and build multi-channel PPC data views. From Sessions, Impressions, Clicks, Costs and ROAS to custom metrics, dimensions and advanced data transformations in one dashboard, report and database.
You can use this new add-on to send your data to BigQuery, Google Sheets. connect your data stores, modify any of the data transformation logic and access collected data in your BI tool of choice or directly in our EU-hosted data warehouse.
You can enter your texts using rich edit format that supports images, links, buttons and text formatting. Use the ADD WIDGET button at the bottom right of your screen and select the ADD RICH TEXT WIDGET option:
The same format can be used to define white label email templates that include images and different text formats. Use "Rich Text" option to enable the option for the selected template:
We deployed our new AI engine to analyze queries and suggest Knowledge Base answers. Type your query in the support panel and our Natural Language Processing (NLP) module will offer a selection of tutorials and KB posts that are relevant to the query.
BrightLocal integration and new Yext data templates have been added to the collection of Octoboard data visualisations. We now have over 400 templates in our tempate gallery.
We have released a set of tools as part of our Google Sheets integration. You can now send your Google Analytics and Paid Advertising platform data to Google Sheets. We also allow our clients to run SEO Audits directly in Google Sheets, extract social links from website domains and get extended information for IP addresses.
We added white-labelled B2B Lead Generation products to the Octoboard platform. Convert website visitors to leads by finding out company details behind website visits as well as cities, regions, browsed content and more. The new products include:
Agencies can increase revenue by enabling lead generation features for any number of clients. Octoboard will identify B2B leads for all connected websites and will allow agencies to download lead details and offer this information to the end customers at a premium.
For more details on how to configure B2B Lead Generation Features, check out this tutorial.
A new way to send white label emails has been added to Octoboard. You can use our hosted email service to configure and send all your emails (client invites, email reports, automated data insights and others).
We have added Intercom integration. Two sets of fully customisable templates added as usual - for dashboards and automated reports - will allow you to send citations and review data that you have in your Intercom accounts.
We have also added multiple-choice selections and configurations for Google Analytics Goals and Events reporting. Now, when creating mashups or any Google Analytics widgets, you can select any number of events or goals to report on.
SEO Keyword limits for TEAM plans increased to 300 per client (4500 keywords for our Agency plan).
We released SEO Rank Tracker feature that will get you Google and Bing keywords rankings in multiple locations, in different languages and even track your top competitors!
Octoboard SEO Rank tracker allows you to configure keywords and website domains for search engine results page (SERP) monitoring. Rank Tracker will monitor configured keywords and will distribute automated white label reports, build client portals and online dashboards for multiple websites of your business, clients and competitors.
Check out this tutorial on How to set up your SEO Keywords Analytics Report in Octoboard.
We integrated with Yelp. You can display ratings and latest reviews for any business that uses Yelp platform - no login to Yelp required. To retrieve reviews and ratings for a business, enter business ID in the report or widget configuration. Business ID can be found in a business URL on Yelp. For example, for Guinness Storehouse in Dublin, enter "guinness-storehouse-dublin" as your business ID that you can see in the following URL: https://www.yelp.com/biz/guinness-storehouse-dublin.
Google Analytics Events have been added to our dashboards and reports. Look for Goals templates to locate our new Event widgets.
We have added support for 6 languages - Spanish, French, German, Dutch, Italian and Portuguese.
We now offer over 60 data integrations and 280 fully customisable templates for marketing agencies and online businesses.
We released our new feature that helps businesses get more leads.
Embeddable SEO Audit feature from Octoboard is a web form for running free SEO audits and collecting leads. You can place Octoboard SEO Audit forms on any page of your website and convert visitors to customers. It works great for any online business as well as for marketing agencies who can install forms on client websites and charge for collected leads. This feature is offered as a free add-on to Octoboard customers.
We have added Video Ads (Youtube) to Octoboard Google Ads integration. To add metrics, select one of our new Youtube Ads templates. Text filters for table widgets have been added. To enable text filters, select VISUAL OPTIONS menu item (widgets' top-left corner).
MySQL, PostgreSQL, Microsoft SQL Server, Amazon Redshift and Oracle are now supported by Octoboard. Use our SQL DB Tutorial to add database widgets - historical graphs, numeric widgets and pie charts.
AdRoll has also been added to the list of PPC supported platforms.
We have added real-time Zapier integration to Octoboard!
Zapier allows you to exchange data between hundreds of cloud applications in real time. When you connect your Zapier account to Octoboard, you can send live events from any of the 2000+ Zapier apps. You can send text and numeric values to real-time widgets in your online dashboards, client portals and directly to Octoboard reports."
WooCommerce is the first release in the series of real-time eCommerce applications that we will be supporting this year. With Octoboard you can display WooCommerce orders live - they will be shown in dashboards as soon as clients place orders! Same for product reviews!
Try adding our real-time widgets to Office TV dashboards. Live sales dashboards are a great way to share every success in you business, see your every incoming purchase and motivate teams to achieve new goals!
This Knowledge Base post explains how to connect to WooCommerce API and enable real-time dashboards in Octoboard.
Setting up and managing Office TVs and wall monitors has become very easy with our new device management interface. A new set of dark and light themes have been added. We also added smooth transitions and updated our software to handle more devices. Give it a try!
New Year-on-Year and Quarter-on-Quarter comparisons have been added. You can now compare your performance to same periods last year and last quarter. Showcase your best work to your clients and demonstrate clear progress with new historical data comparisons!
We have added Custom Email Templates for your client email communication. You can now configure email notifications sent out to your clients - from email verifications, user invites to client reports - and customise standard email footers.
A selected group of Octoboard clients is now testing a beta release of email server configuration. You will soon be able to send emails from your own domains!
Octoboard machine learning engine has been deployed to help you monitor data trends 24/7 and to send updates to team members and clients.
You can create "Positive News Feed" for all your clients and showcase your best work. Check out Octoboard Automatic Insights Tutorial to learn now to monitor and distribute data insights by email and via Slack.
For more details about our machine learning engine, please visit this link
You can now drag-and-drop reports and dashboards, change their position on screen. Sequence of dashboards will affect what your clients will see first on a page with embedded Octoboard dashboards.
New themes added for office TV display. Zendesk, ActiveCampaign, Stripe integrations are now real-time in Octoboard for Business product. You will see real-time tickets as they are raised in Zendesk, new purchases and transactions in Stripe and new subscriptions in ActiveCampaign. Setup your real-time dashboards, add our new themes to your Office TV displays and keep your teams constantly updated.
We added interface improvements. It is now super easy to configure colours for entire dashboards, reports and individual widgets. Use QUICK SWITCH in any widget to change graph type, titles and data calculations.
Set your dashboards and reports colour in just one click. We created 16 colour palettes for you to use. Check it out by visiting our Online Demo Dashboard or read our Knowedge Base post on usind dashboard and report themes and colour palettes.
We are releasing a Beta version of our live dashboards. Real-time data events now received in seconds. Live feed data widgets - Real-time payments, Live Email Marketing Subscriptions and Live website traffic - are now available for Beta testing. We are inviting all Octoboard for Business clients to try real-time dashboards and live website traffic templates. After approximately a month of testing it will be released in Octoboard for Business product, starting from plan "TEAMS".
User interface has been improved. Quick switch menu item will allow you to ...quickly change colour, widget title, mashups stacked graphs and visualisation types.
Google Sheets can be imported in tabular format - select columns and rows to load and we will display Google Sheet table in your dashboards and reports.
Demo mode has been added to our product. Check out our latest demos at this URL: Online Demo Dashboard.
We have added multi-language SEO Audits and ability to add images and embed external web pages to dashboards and reports.
Here is an example of an embedded Hubspot main page:
Octoboard launched Multi-channel PPC and SEO reporting - you can now combine metrics from any platform in our mashup widgets. See the image below - it pulls data from 3 paid advertising platforms and shows the breakdown of costs - total PPC spend - in one graph tracked over time.
We have added device management feature. You can send your TV Loops to any smart device in your office and control visualisation options from Octoboard directly.
SEMrush Keywords and Competition analytics integration has been added.
Octoboard reports the following groups of metrics using SEMrush integration:
We have added HubSpot and HubSpot CRM integrations. SEO Audits are now part of our product too. We will soon add white label options for hosting SEO Audits on your own website. It will be an excellent free lead generation tool for your business.
Yext templates are now available in Beta. If your agency is using Yext - please let us know, we will provide you with the access details.
We have reviewed Web Analytics and Social integrations. A total of 215 new metrics and visualizations have been added. Templates have been updated to include new data.
Google Analytics and Google Ads dashboards and reports now have many more widgets such as Channels metrics, Medium metrics, Campaign breakdowns. All include conversion rates. All Top Posts, Top Tweets and similar widgets now rank latest posts or post for selected timeframes. All Top Post rankings are based on client engagement.
Facebook Ads templates include a lot more detailed tables and conversion details. We have added a template that covers Video ads performance (total plays, 2, 3, 30-second plays, average watch time and so on).
We have added ability to set multiple selection of Ad Campaigns and Ad Groups in PPC reports and dashboards.
We have added over 500 new parameters to report on in Google Analytics, Google Ads and other PPC platforms. If you set our "Comparison" switch to ON, you will get detailed breakdown of changes over time for Devices, Locations, Keywords, Search Queries, Paid Advertising campaigns, Conversions (Goals) and much much more.
As always, we do not want you to build dashboards or reports yourself - we took care of that! Octoboard templates have been updated with the new data for you. You can send reports and dashboards to your teams and clients using updated templates.
We have changed the way reports are managed. It should be easier to copy reports between clients. You do not need to create reports from scratch. Use our CLONE function. Select TOP-RIGHT menu and pick "CLONE" menu item.
In the dialog that will appear, select destination client. By default dashboards and reports are copied to the same client (or team).
When Octoboard connects to a cloud application it retrieves data in the currency that you use in that application. For example, if your Facebook Ads account is setup in British Pound (GBP), we will get all Spend, Cost Per Click and other metrics in British Pounds.
Since we do not know what currency is being used (we can not ask this information from Facebook), by default, we will display a dollar sign ($) next to financial metrics. However, you can always override this default value by specifying another currency in Octoboard.
To change currency symbol, go to LEFT MENU, select CLIENTS, choose your CLIENT, select "Formatting" tab and use available configurations as shown on this image:
Please note that this configuration is defined on a PER-CLIENT level. This means that if you have multiple clients operating in different currencies, you can always set different currency symbols for each individual client.
By default metrics in Octoboard display changes over time in absolute values. If you would like to see changes in relative terms you can configure this by going to your TEAM or CLIENT configuration and visiting "Formats" tab. There you can select "Percentage" or "Absolute values" as show on the image below:
This setting works for all widgets of the TEAM or CLIENT.