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July release is deployed

We have added multi-language SEO Audits and ability to add images and embed external web pages to dashboards and reports.

Here is an example of an embedded Hubspot main page:

June release is now available

Octoboard launched Multi-channel PPC and SEO reporting - you can now combine metrics from any platform in our mashup widgets. See the image below - it pulls data from 3 paid advertising platforms and shows the breakdown of costs - total PPC spend - in one graph tracked over time.

May release features

We have added device management feature. You can send your TV Loops to any smart device in your office and control visualisation options from Octoboard directly.

Integrations

SEMrush Keywords and Competition analytics integration has been added.

Octoboard reports the following groups of metrics using SEMrush integration:

  • Number of keywords in top search positions
  • Keywords ranked by Position (Position, Volume, CPC)
  • Estimated traffic and visibility for selected Competitor domains

April release features

We have added HubSpot and HubSpot CRM integrations. SEO Audits are now part of our product too. We will soon add white label options for hosting SEO Audits on your own website. It will be an excellent free lead generation tool for your business.

Yext templates are now available in Beta. If your agency is using Yext - please let us know, we will provide you with the access details.

Integrations

We have reviewed Web Analytics and Social integrations. A total of 215 new metrics and visualizations have been added. Templates have been updated to include new data.

Google Analytics and Google Ads dashboards and reports now have many more widgets such as Channels metrics, Medium metrics, Campaign breakdowns. All include conversion rates. All Top Posts, Top Tweets and similar widgets now rank latest posts or post for selected timeframes. All Top Post rankings are based on client engagement.

Facebook Ads templates include a lot more detailed tables and conversion details. We have added a template that covers Video ads performance (total plays, 2, 3, 30-second plays, average watch time and so on).

We have added ability to set multiple selection of Ad Campaigns and Ad Groups in PPC reports and dashboards.

Advanced comparison data and tables

We have added over 500 new parameters to report on in Google Analytics, Google Ads and other PPC platforms. If you set our "Comparison" switch to ON, you will get detailed breakdown of changes over time for Devices, Locations, Keywords, Search Queries, Paid Advertising campaigns, Conversions (Goals) and much much more.

As always, we do not want you to build dashboards or reports yourself - we took care of that! Octoboard templates have been updated with the new data for you. You can send reports and dashboards to your teams and clients using updated templates.

UX improvements

We have changed the way reports are managed. It should be easier to copy reports between clients. You do not need to create reports from scratch. Use our CLONE function. Select TOP-RIGHT menu and pick "CLONE" menu item.

In the dialog that will appear, select destination client. By default dashboards and reports are copied to the same client (or team).

Using different currencies

When Octoboard connects to a cloud application it retrieves data in the currency that you use in that application. For example, if your Facebook Ads account is setup in British Pound (GBP), we will get all Spend, Cost Per Click and other metrics in British Pounds.

Since we do not know what currency is being used (we can not ask this information from Facebook), by default, we will display a dollar sign ($) next to financial metrics. However, you can always override this default value by specifying another currency in Octoboard.

How to configure different currency in Octoboard

To change currency symbol, go to LEFT MENU, select CLIENTS, choose your CLIENT, select “Formatting” tab and use available configurations as shown on this image:

Please note that this configuration is defined on a PER-CLIENT level. This means that if you have multiple clients operating in different currencies, you can always set different currency symbols for each individual client.

Show value changes as percentage

By default metrics in Octoboard display changes over time in absolute values. If you would like to see changes in relative terms you can configure this by going to your TEAM or CLIENT configuration and visiting "Formats" tab. There you can select "Percentage" or "Absolute values" as show on the image below:

This setting works for all widgets of the TEAM or CLIENT.

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