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Automated Facebook Social Media Reporting Tool for Marketing Teams and Clients

Build automated social media reports for your marketing teams and clients using Facebook data.

Automate Facebook reports and dashboards
Connect Facebook data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Facebook reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Facebook reports and dashboards

Connect Facebook data and create automated reports and dashboards

Multi-channel templates for Facebook

We created over 300 professional reports for you to use. Modify Facebook data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build Facebook reports quickly — Use our templates

No need to study all Facebook metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Facebook reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Facebook data

Show how hard you work for your clients. Create Facebook graphs and metrics that demonstrate positive historical changes and results.

Compare historical Facebook KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Facebook data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Facebook dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Facebook data trends

Octoboard will constantly monitor Facebook data changes for you. We use ChatGPT and OpenAI to identify Facebook trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Facebook trends that you may miss. Connect to your Facebook data and receive insights in your Email box.

Automated cloud data insights

FACEBOOK REPORTING

Social Media analytics for Facebook - user engagement and trends within one online dashboard.

Octoboard data dashboard: Facebook application dashboard

Data is often considered the lifeblood of a business. For online companies and marketing teams, analyzing Facebook data becomes imperative to understand the market, audience behavior, and to make informed decisions. With a plethora of data metrics available, especially on platforms like Facebook, the challenge becomes not just collection, but effective interpretation and representation. Enter the era of automation with platforms like Octoboard, designed to simplify and optimize data reporting.

  • The Need for Software Platforms and SaaS Products


Traditional methods of Facebook data collection and analysis are time-consuming, prone to human error, and often do not present the holistic view required for strategic decision-making. Software platforms and SaaS (Software-as-a-Service) products streamline this process. They provide:

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Efficiency: Automated data retrieval and representation speeds up the process, freeing up time for interpretation and strategy development.

Accuracy: Eliminate human errors associated with manual entry and calculations.

Real-time Analysis: Most online businesses operate 24/7, and so does their data. Real-time analytics provided by these platforms ensure you're always updated.

Customization: Tailor your reports based on what metrics matter most to your business, ensuring relevance and focus.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



  • The Power of Automating Facebook Reporting with Octoboard


Facebook, being a prime platform for businesses to engage with their audience, provides a wealth of data. Octoboard stands out by automating the generation and representation of these essential metrics:

  • FACEBOOK LATEST POSTS & TOP POSTS


Understanding what content garners attention helps shape future content strategies. These metrics give insights into what's current and what's working.

  • FACEBOOK AUDIENCE Metrics


From PAGE FANS BY REGION to FANS BY LANGUAGE, understanding your audience's demographics and preferences is the foundation of targeted marketing. Octoboard's automation ensures these metrics are always updated and at your fingertips.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



  • FACEBOOK IMPRESSIONS, REACH, and REFERRERS


These metrics are vital to gauge the visibility and reach of your content. Whether organic or paid, knowing how far your content travels and from where traffic originates helps in optimizing ad spends and content placement.

  • FACEBOOK ENGAGEMENT Metrics - LIKES, CLICKS, and ACTIONS


Engagement indicates audience interest and interaction. Metrics like COMMENTS, SHARES, and POSITIVE FEEDBACK TRENDS provide a clear picture of how your audience perceives your content. Higher engagement often translates to higher conversions.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



  • NEGATIVE ACTIONS and UNLIKES


It's not just the positive metrics that matter. Understanding what deters your audience helps in rectifying mistakes and avoiding them in future campaigns.

  • STORIES and STORY IMPRESSIONS


With the growing popularity of 'Stories' on various social platforms, measuring their impact is crucial. Story impressions give insights into how many times your story was viewed, assisting in understanding its effectiveness.

Tips
We recommend breaking down your Facebook metrics into the following areas:

  • Your Facebook posts popularity and user feedback
  • Audience insights (age, gender, location)
  • Content reach
  • Traffic sources
  • Facebook ads efficiency
  • Engagement
  • Negative feedback


Notes
To connect to Facebook, use your standard login. Make sure you enable access to your Facebook pages. Here is how to check it: octoboard.com/support/connecting-to-facebook
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Last reviewed:
4-Feb-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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OCTOBOARD dashboards, templates and reports gallery: Facebook audience template

FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media dashboard for marketing agencies

FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach and engagement automated report

FACEBOOK SOCIAL MEDIA REPORT TEMPLATE (REPORT)

Key Facebook Social metrics for Marketing Agency clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach social media dashboard

FACEBOOK SOCIAL MEDIA TEMPLATE - REACH

Facebook Social metrics for Marketing Agency clients - Reach
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media template audience

FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS

Facebook Social Media dashboard - audience widgets for marketing departments
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement metrics in social media dashboard

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

Facebook Engagement metrics for Marketing Agency client dashboard

Facebook metrics

Can I track my Facebook post popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use an online social media dashboard for Facebook to watch engagement in popular social networks without constantly switching between accounts.

OVERVIEW

Key Facebook Page metrics in one widget.
Description

This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.

Tips
Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.
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PERFORMANCE

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.

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LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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TOP POSTS

Top posts with Likes and Comments sorted by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20 + Shares x 30)


Maximum of 20 posts will be displayed in this widget.
Tips
Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our "Facebook Analytics guide" that explains above in more details.
USE THIS METRIC
What is my audience’s age and gender? Where are they from?
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more. Start from understanding your viewers’ age, gender and geographical information. Combine it with TRAFFIC SOURCES, ENGAGEMENT RATE.

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description



Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
USE THIS METRIC

AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
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PROFILE FRIENDS - DEPRICATED

This widget is no longer supported by Facebook.
Tips
You can always change visual presentation of this metric by adding a target or delta or by showing information in a graph to see how it trends over time.
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PAGE FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
USE THIS METRIC

LIKES SOURCES

The number of times your Page was liked and where it happened.
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FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.
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PAGE FANS BY CITY

Top cities that your audience is from.
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How often do people see my Facebook content?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all social networks report user counts. Instead, they report counts of views or IMPRESSIONS and view FREQUENCY. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It is useful to track it over time and correlate with actions such as LIKES. If your content REACH grows but LIKES count declines this could be an indication of low content relevance.

IMPRESSIONS AND REACH

Impressions and reach of your Facebook page content over time.
Description

Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tips
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Automated Reporting.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
USE THIS METRIC

REACH BY REGION

Map of countries reached by your page content.
Tips
Facebook reports Reach breakdown metrics for popular accounts only. If you do not see data in this widget keep working on your social strategy and increase your popularity.
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REACH AGE GENDER

Breakdown of Reach by Age and Gender.
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REACH BY LANGUAGE

Top languages of your audience that was reached by your page content.
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REACH BY CITY

Top cities reached by your page content.
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Where does my Facebook traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it.

REFERRERS

Top referring domains ranked by views.
Tips
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
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Do people come to my page after seeing Facebook Ads?
REACH tells you how many people are shown (reached by) your content (or ads or posts). Facebook can report REACH based on how people access your Facebook – organically (by just browsing Facebook or Internet) or paid (as a result of clicking on Facebook Ads). You should use this to evaluate effectiveness of your Facebook Ad campaigns.

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Automated Reporting.
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PAID VS ORGANIC REACH

Paid vs Organic reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Tips
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Automated Reporting.
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How viral is my content? Do other Facebook users talk about and spread it further?
Great content can become viral. It happens when others start talking about your articles or posts, add links and spread the word. Friends of your friends pick it up and become your audience and so on. When it happens it is almost always a great news. If your content becomes viral, it is important to understand why and hopefully repeat the success. VIRAL REACH metrics help to identify these moments. Revisit your viral content and learn from it to make your future posts and pages even better.

VIRAL REACH

Viral reach count over time (number of people who saw your content published or linked by your friends).
Description

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USE THIS METRIC

VIRAL IMPRESSIONS

Number of viral impressions over time.
Description
Viral Impressions is the number of times content on your Facebook page was displayed in a story published by a friend.
USE THIS METRIC
Is my Facebook content gaining popularity?
Counting LIKES, CLICKS and trending them over time show how interesting or popular your Facebook content is. It could be useful to combine it with ENGAGEMENT metrics.

PAGE LIKES

Page content Likes by day.
Description

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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PAGE CLICKS

Page content Clicks by day.
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Do my visitors like and interact (engage) with my Facebook content?
ACTIONS shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ACTION RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ACTIONS

User actions for your Facebook content.
Description

Engagement is the number of actions your fans have taken as a result of seeing your content (post). This would include likes, comments, shares and link clicks.
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ACTION RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USE THIS METRIC

IMPRESSIONS AND LIKES

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
USE THIS METRIC

COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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POSITIVE FEEDBACK TRENDS

Positive action types and action counts over time.
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POSITIVE FEEDBACK TYPES

Positive actions types and event count for last period.
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CONSUMPTION TYPES

Consumption types ranked by customer actions.
Description
Consumption type is the number of times people clicked (acted) on any of your content.

The following are the 4 main types as defined by Facebook:

  • Link Clicks
  • Photo Views
  • Video Plays
  • Other Clicks
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CONSUMPTION TRENDS

Content consumption trends by type.
Description
We display historic trends of consumption types (Link Clicks, Photo Views, Video plays etc). Each type is measured by the number of actions taken.
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Can I identify and quickly react to negative feedback?
Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can breakdown negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity. It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If NEGATIVE ACTIONS count increases, it may be an indication that you are either not active or not timely enough with your responses.

NEGATIVE ACTION TYPES

Negative actions types and event count for last period.
Description

Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can break down negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity.
Tips
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
USE THIS METRIC

NEGATIVE ACTION TRENDS

Negative action types and action counts over time.
Tips
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
USE THIS METRIC

UNLIKES

Page content Unlikes by day.
Tips
Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).
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Can I monitor stories published about my Facebook Page?
Stories include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo-tagging your Page or checking in at your Place.

STORIES

The number of stories published by friends about your Facebook Page.
Description

Stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place.
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STORY IMPRESSIONS

The number of impressions of stories published by a friend about your Facebook Page.
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STORY TYPES

Story types ranked by count of stories.
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