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Automated Twitter Social Media Reporting Tool for Marketing Teams and Clients

Build automated social media reports for your marketing teams and clients using Twitter data.

Automate Twitter reports and dashboards
Connect Twitter data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Twitter reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Twitter reports and dashboards

Connect Twitter data and create automated reports and dashboards

Multi-channel templates for Twitter

We created over 300 professional reports for you to use. Modify Twitter data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build Twitter reports quickly — Use our templates

No need to study all Twitter metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Twitter reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Twitter data

Show how hard you work for your clients. Create Twitter graphs and metrics that demonstrate positive historical changes and results.

Compare historical Twitter KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Twitter data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Twitter dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Twitter data trends

Octoboard will constantly monitor Twitter data changes for you. We use ChatGPT and OpenAI to identify Twitter trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Twitter trends that you may miss. Connect to your Twitter data and receive insights in your Email box.

Automated cloud data insights

TWITTER REPORTING

Twitter social media trends - activity, user engagement and competition monitoring.

Octoboard data dashboard: Twitter application dashboard

In today's fast-paced digital age, where a tweet's performance can determine a brand's reach or a marketing campaign's success, analytics play a paramount role. Keeping track of multiple data metrics manually can be both time-consuming and error-prone. This is where the role of a software platform or SaaS product comes into the picture. For marketing teams and online businesses, automating these tasks not only ensures accuracy but also increases efficiency.

  • Why Use a Software Platform for Twitter Reporting?


A robust software platform can efficiently handle the volume of data churned out by Twitter daily. It ensures that you don't miss out on key insights because of human error or oversight. Additionally, with the power of automation, these platforms can generate regular reports, monitor real-time metrics, and offer in-depth insights that might be difficult to ascertain manually.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



  • Octoboard: A Comprehensive Solution


Octoboard is one such software that comes to the rescue of businesses and marketing teams. Using Octoboard for Twitter analytics reporting offers the following advantages:

Automated Data Retrieval: Manual data entry and calculations are no longer required. Octoboard fetches all metrics automatically.

Easy Visualization: Complex data metrics are converted into understandable visuals and charts, which can be easily interpreted by any team member.

Customizable Reports: Depending on the needs of a particular campaign or period, reports can be tailored to focus on specific metrics.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



  • Breaking Down Key Metrics
  • OVERVIEW


This provides a bird's eye view of the Twitter account's overall performance. It's a snapshot that quickly shows the health and reach of your online presence.

  • PERFORMANCE


It's an in-depth look at how your tweets and campaigns are performing. This metric often includes metrics such as reach, impressions, and click-through rates.

  • LATEST TWEETS & TOP TWEETS


These sections showcase your most recent tweets and those that have received the most engagement. Understanding what content works is pivotal for planning future campaigns.

  • ENGAGEMENT & ENGAGEMENT RATE


Engagement quantifies the interaction received on tweets. The engagement rate is a metric that calculates this interaction as a percentage of total impressions. High engagement often signifies resonating content.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



  • LIKES, RETWEETS, FAVORITES, & REPLIES


These are primary indicators of a tweet's popularity. They provide direct feedback on what your audience appreciates.

  • FOLLOWING & FOLLOWERS


A measure of your account's growth and influence. A rising follower count suggests increasing brand popularity.

  • TWEETS


This metric offers insights into your posting habits. Regular tweeting is often linked to better engagement and visibility.

  • LISTED


The number of lists your account is added to. Being listed often means you are considered an authority or influencer in a particular niche.

  • MENTIONS & MENTIONS FEED


Mentions reflect the buzz around your brand. It's a direct measure of how often others are talking about you. The mentions feed gives you a detailed view of these conversations, allowing you to engage or address any concerns.

Automate all your marketing reports. Save time and retain clients with Octoboard.



  • The Way Forward


Twitter is a dynamic platform. Its rapid pace means metrics change continuously, and strategies need to be updated accordingly. By leveraging Octoboard's data analytics platform, marketing teams can stay ahead of the curve, ensuring they harness the full potential of their Twitter presence. With automation, accuracy, and deep insights, the sky's the limit for online businesses and marketing teams.

Tips
We suggest grouping Twitter metrics into the following categories:

  • Live tracking of your tweets
  • Twitter account popularity measurement
  • User engagement metrics
  • Competitor monitoring


Notes
To connect to Twitter, use your standard login. Octoboard only requires read-only access to your feed.
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Last reviewed:
6-Feb-24
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Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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OCTOBOARD dashboards, templates and reports gallery: Social media reporting with twitter metrics

TWITTER OVERVIEW

Twitter social media dashboard: reach and engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Twitter social media template for engagement reporting

TWITTER OVERVIEW (REPORT)

Twitter social media report: reach and engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Twitter social media dashboard engagement

TWITTER METRICS

Twitter social media dashboard: engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Social media template for twitter feeds

TWITTER FEEDS

Twitter social media dashboard. Twitter feeds: tweets and mentions.

Twitter metrics

Can I track my Twitter account popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be your overall engagement. For active social network users, it is important to be able to check feedback without the need to log in and out of accounts. This is where a dashboard that shows multiple networks becomes very useful.

OVERVIEW

Total number of followers, following and tweets per day.
USE THIS METRIC

PERFORMANCE

Performance metrics over time: tweets, retweets and likes.
USE THIS METRIC

LATEST TWEETS

Your most recent tweets sorted by date (latest at the top).
Description
We display your latest Tweets along with user actions. If you want to see the ranking of tweets by time, select Top Tweets widget instead.

Make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
Tips
Have this widget on your Social Networks real-time dashboard. This will allow you to view in real-time your Twitter performance without the need to log into Twitter.

USE THIS METRIC

TOP TWEETS

Most popular tweets ranked by Engagement.
USE THIS METRIC
Do my visitors like and interact (engage) with my Twitter content?
This group of metrics looks at user actions and monitors trends for comments, shares, likes as well as Engagement and Engagement Rate explained below.

ENGAGEMENT

Your engagement metrics over time: tweets, replies and mentions.
Description

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.
Tips

5 days of data or 900 last tweets will be used to calculate this metric.
USE THIS METRIC

ENGAGEMENT RATE

Your Engagement Rate over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Replies + Retweets) / Total Followers
Tips

5 days of data or 900 last tweets will be used to calculate this metric.
USE THIS METRIC

LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
USE THIS METRIC
Is my Twitter activity increasing over time?
This metric is normally used by businesses and Twitter users to measure and maintain the level of activity in the social network Tracking number of tweets over time helps to gauge the amount of effort that goes into maintaining engagement in Twitter.

FOLLOWING

Number of people that you or your competitors follow.
Description

Following is the number of people that you or your competitor are following.
USE THIS METRIC

FOLLOWERS

Number of people who follow you or your competitor.
USE THIS METRIC

TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
USE THIS METRIC

LISTED

Number of times your (or competitor) account has been listed by other Twitter users.
USE THIS METRIC
Can I follow competitor’s activity and compare metrics to mine?
With Twitter it is very easy to follow competitor’s metrics such as REPLIES, RETWEETS, MENTIONs and others. Comparing these statistics to your own over time provides a valuable insight into what works and when for you and companies that you follow.

REPLIES

Number of replies to your (or your competitor's) tweets.
Description

Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
Tips

5 days of data or 900 last tweets will be used to calculate this metric.
USE THIS METRIC

FAVORITES

Number of favorites received by your or your competitor's content.
USE THIS METRIC

RETWEETS

Number of retweets of your or your competitor's content.
USE THIS METRIC

MENTIONS

Number of mentions received by your account or competitor.
USE THIS METRIC

MENTIONS FEED

Display latest mentions in a feed table.
USE THIS METRIC
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