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Automated Youtube Social Media Reporting Tool for Marketing Teams and Clients

Build automated social media reports for your marketing teams and clients using Youtube data.

Automate Youtube reports and dashboards
Connect Youtube data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Youtube reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights

YOUTUBE REPORTING

Youtube video and channel popularity and engagement metrics.

Octoboard data dashboard: Youtube application dashboard

The power of video marketing is undeniable. As YouTube continues to dominate as the leading video-sharing platform, businesses and marketing teams must harness the potential of this platform to achieve growth, brand visibility, and a competitive edge. The key to unlocking this potential lies in the effective tracking and analysis of performance metrics. That's where the importance of a data analytics platform like Octoboard comes into play.

  • Why Software Platforms/SaaS are Essential for Marketing Teams

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Online businesses and marketing teams operate in an environment where data is king. With vast amounts of data generated daily, the challenge lies not just in collecting this data, but in interpreting and acting upon it. SaaS products:

Save Time: Manual data collection and report generation are time-consuming. Automated platforms expedite this process.

Provide Accuracy: Automated systems reduce the risk of human errors.

Offer Scalability: As your business grows, so do your data needs. Platforms can scale accordingly.

Deliver Insights: Beyond mere data collection, these platforms provide actionable insights for strategic decisions.

  • The Merits of Octoboard for YouTube Reporting

Octoboard's automated data analytics platform stands out in delivering accurate and comprehensive YouTube reports. Let's delve deeper into some of the metrics that this platform tracks:

  • LATEST VIDEOS and TOP VIDEOS

Track your most recent content and identify the videos that are trending. This helps strategists to understand what content resonates with viewers.

  • ENGAGEMENT and ENGAGEMENT RATE

These metrics reveal the depth of interaction between viewers and your content. High engagement indicates that your content is impactful and relevant.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

  • TOTAL SUBSCRIBERS and SUBSCRIBERS (Gains and Losses)

Monitoring subscriber growth offers insights into channel health. Rapidly increasing subscribers signify positive content reception, while a decline might indicate a need for strategy reassessment.

  • VIDEO VIEWS and WATCH TIME

Video views gauge popularity, while watch time measures retention. Both are crucial in understanding the effectiveness of your video content.

  • VIEWS BY DAY, TOTAL VIEWS, and UNIQUE VIEWERS

These metrics provide a snapshot of channel activity and audience reach, essential for tweaking release schedules and content types.

  • VIEWS BY COUNTRY

Understand your global reach and identify potential markets for targeted content.

  • TRAFFIC SOURCES

Determine which platforms or sources are driving the most viewers to your videos. This can guide promotional strategies.

  • AGE AND GENDER

This demographic data assists in tailoring content to suit your primary audience.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

  • VIEW DURATION

Short view durations might indicate that viewers are skipping or losing interest, highlighting areas for improvement.

  • COMMENTS, FAVORITES, LIKES, and SHARES

These metrics provide direct feedback from your audience, indicating video reception and potential virality.

  • The Bottom Line

Automating YouTube reporting is not just a convenience; it's a strategic necessity. By leveraging the power of platforms like Octoboard, businesses can make informed decisions, refine their content strategy, and optimize engagement. With accurate and insightful metrics at their fingertips, marketing teams are better equipped to navigate the dynamic landscape of YouTube and harness its full potential for growth.

Tips
We recommend breaking down your Youtube metrics into the following areas:
  • Youtube channel and videos popularity
  • Youtube traffic sources
  • Your audience metrics (age, gender, location)
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Last reviewed:
18-Nov-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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OCTOBOARD dashboards, templates and reports gallery: Youtube social media template for engagement and reach

YOUTUBE OVERVIEW

Youtube social media dashboard: feed, reach and engagement metrics.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Youtube engagement metrics for social media template

YOUTUBE ENGAGEMENT

Youtube social media dashboard: Engagement metrics.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Youtube engagement metrics for automated social media report

YOUTUBE ENGAGEMENT (REPORT)

Youtube social media report: Engagement metrics.

Youtube metrics

Can I track my Youtube activity in real-time without logging in?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use online dashboard to watch engagement in popular social networks without the need to constantly switch between applications.

LATEST VIDEOS

Your recent videos with Engagement metrics sorted by date.
Description
Video Engagement = Number Of Likes
USE THIS METRIC

TOP VIDEOS

Your most popular videos sorted by Engagement.
Description
We use Engagement to rank your videos. Top Videos widget show content with highest engagement at the top. Video Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more "valuable" than Likes.
Video Engagement = Number Of Likes
USE THIS METRIC
Do my visitors like and interact (engage) with my Youtube content?
ENGAGEMENT shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Engagement metrics (user actions) tracked over a period of time.
Description
Likes, Shares, comments and favorites are displayed on the same graph. Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people. Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it. Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall. Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
USE THIS METRIC

ENGAGEMENT RATE

Your video Engagement Rate over time.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.
Engagement = Clicks + Shares + Likes + Comments
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
Engagement Rate = (Clicks + Shares + Likes + Comments) / Reach
USE THIS METRIC
Are my Youtube videos gaining popularity?
Counting FAVORITES, LIKES, SHARES, COMMENTS and trending them over time tells you how interesting or popular your content is. It could be useful to combine these metrics with Youtube ENGAGEMENT RATE.

TOTAL SUBSCRIBERS

Current number of subscribers.
Tips
Please make sure you have enabled access to your Youtube data in your Youtube account configuration. It is possible, for example, for you to turn off visibility of subscriber count metric. If this setting is configured, Our platform will not display SUBSCRIBER COUNT and similar widgets.
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WATCH TIME

Sum of all videos watch duration over time.
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SUBSCRIBERS

Number of subscribers gained over time
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SUBS GAINED AND LOST

Number of subscribers gained and lost over time.
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TOTAL VIDEOS

Total number of videos over time.
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VIEWS BY DAY

Total number of daily views over time.
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TOTAL VIEWS

Total number of views.
USE THIS METRIC

VIEWS BY COUNTRY

Views count breakdown by country.
USE THIS METRIC

TRAFFIC SOURCES

Traffic sources that lead to your videos.
USE THIS METRIC

AGE AND GENDER

Breakdown of your audience by age and gender.
USE THIS METRIC

VIEW DURATION

Average video view duration.
USE THIS METRIC

COMMENTS

Number of comments on your videos.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
USE THIS METRIC

FAVORITES

Video favorites over time.
Description
Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
USE THIS METRIC

LIKES

Video likes over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
USE THIS METRIC

SHARES

Video shares over time.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
USE THIS METRIC

DISLIKES

The number of times that users indicated that they disliked a video by giving it a negative rating.
USE THIS METRIC

AVERAGE VIEW PERCENTAGE

The average percentage of a video watched during a video playback.
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PREMIUM VIEWS BY DAY

The number of times that a video was viewed by YouTube Premium (previously known as YouTube Red) members.
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PREMIUM WATCH TIME

The number of minutes that YouTube Premium (previously known as YouTube Red) members watched a video.
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DEVICES

This dimension identifies the physical form factor of the device on which the view occurred.
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OPERATING SYSTEM

This widget identifies the software system of the device on which the view occurred.
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SHARING SERVICES

This widget identifies the service that was used to share videos.
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PLAYBACK LOCATIONS

Data in the widget is aggregated based on the type of page or application where video playbacks occurred.
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YOUTUBE PRODUCTS

YouTube services on which the user activity occurred.
USE THIS METRIC
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