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HOME / REPORTS / ADROLL METRICS DASHBOARD

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)

Template for generated report: Adroll metrics dashboard
Adroll advertising metrics template for dashboards and online marketing reports. Covers paid advertising metrics such as conversion rates, user actions, advertising ROI and ROAS.
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Last reviewed:
18-Sep-21
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"ADROLL METRICS DASHBOARD" METRICS

CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
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CONVERSIONS

Ad conversions over time.
Description
Total number of conversion for account, selected campaign, ad group or ad.
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CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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REVENUE

Company revenue over time.
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CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
USE THIS TEMPLATE
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ADROLL PERFORMANCE TEMPLATE (REPORT)

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ADROLL VIDEO METRICS TEMPLATE (REPORT)

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Office TV loops
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