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HOME / REPORTS / ADROLL METRICS DASHBOARD

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)

Template for generated report: Adroll metrics dashboard
Adroll advertising metrics template for dashboards and online marketing reports. Covers paid advertising metrics such as conversion rates, user actions, advertising ROI and ROAS.
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Last reviewed:
3-Jun-20
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"ADROLL METRICS DASHBOARD" METRICS

CLICKS

The sum of clicks of all kinds of ads and emails.
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IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COST

Cost associated to all kinds of ads and emails.
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CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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CTR

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
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CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
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CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
USE THIS TEMPLATE
Click for details...
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ADROLL PERFORMANCE TEMPLATE (REPORT)

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ADROLL METRICS TEMPLATE (REPORT)

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ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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