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Automated AdRoll Performance Dashboard: Transforming Your Marketing Efforts with Real-Time Data | Octoboard

Discover the power of an Automated AdRoll Performance Dashboard with Octoboard.

New marketing template — AdRoll Performance dashboard
We have added a new data template "AdRoll Performance dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — AdRoll Performance dashboard
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — AdRoll Performance dashboard

We have added a new data template "AdRoll Performance dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "AdRoll Performance dashboard" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "AdRoll Performance dashboard".

Share with teams
Public links and embedding

Make your AdRoll data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage AdRoll data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your AdRoll Performance dashboard data

Create AdRoll graphs and metrics that demonstrate positive historical changes and results. Compare historical AdRoll KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable AdRoll client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "AdRoll Performance dashboard". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor data changes in the "AdRoll Performance dashboard" template. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect AdRoll once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / ADROLL PERFORMANCE DASHBOARD

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview

Template for generated report: Adroll performance dashboard
In the rapidly evolving world of digital marketing, staying ahead of the curve is paramount for marketing teams. The ability to monitor, analyze, and act on real-time data has become a cornerstone of effective paid advertising strategies. One of the platforms at the forefront of this revolution is AdRoll, renowned for its comprehensive advertising solutions. When integrated with analytics platforms like Octoboard, AdRoll's data becomes a powerhouse for driving marketing success. This blog post delves into how building a real-time Paid Advertising overview dashboard using AdRoll data on the Octoboard Marketing Analytics platform can transform your marketing efforts.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Introduction to AdRoll Metrics for Real-Time Dashboard Analysis

AdRoll provides a plethora of metrics that are indispensable for tracking the performance of your paid advertising campaigns. When these metrics are visualized on a dashboard, they offer actionable insights that can significantly enhance your marketing strategies. Here's how each metric plays a vital role:

  • **AdRoll Overview** offers a bird's eye view of your advertising efforts, presenting a comprehensive snapshot that includes impressions, clicks, and overall spend.
  • **AdRoll Cost Overview** provides crucial data on your expenditure across various campaigns, enabling you to manage your budget effectively and adjust strategies as needed.
  • **AdRoll Campaign Performance** measures the success of individual campaigns, helping you identify what works and what needs improvement.
  • **AdRoll Adgroup Performance** drills down into the performance of specific ad groups within campaigns, offering insights into the effectiveness of targeted messages and creatives.
  • **AdRoll CPM (Cost Per Thousand Impressions)** helps you understand the cost efficiency of your ads, guiding you in optimizing your spend for maximum visibility.
  • **AdRoll CPA (Cost Per Acquisition)** is critical for measuring the cost effectiveness of your campaigns in driving conversions, whether they be sales, sign-ups, or other valuable actions.
  • **AdRoll Revenue** tracks the direct income generated from your advertising efforts, providing a clear picture of ROI.
  • **AdRoll ROAS (Return on Ad Spend)** calculates the overall return on your advertising investment, helping you gauge the profitability of your campaigns.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.

Utilizing Octoboard to Automate and Enhance Paid Advertising Dashboards

Integrating AdRoll with the Octoboard Marketing Analytics platform revolutionizes how marketing teams manage and interpret their advertising data. Octoboard's ability to automate the creation of Paid Advertising dashboards saves marketing teams countless hours. By providing a real-time view of AdRoll metrics, Octoboard ensures that teams are always informed about their campaigns' performance. Furthermore, the platform allows for the building of white-label client portals, enhancing transparency and trust with clients by providing them with direct access to their campaign data.

The visibility provided by displaying an AdRoll dashboard in an office cannot be overstated. It serves as a constant reminder of the team's paid advertising efforts, fostering a culture of data-driven decision-making.

The Significance of Monitoring AdRoll Metrics and Paid Advertising Performance

Monitoring AdRoll metrics is crucial for several reasons. It enables teams to quickly adjust their strategies in response to performance data, optimize budget allocation, and improve overall campaign effectiveness. By keeping a close eye on metrics like CPM, CPA, and ROAS, teams can make informed decisions that drive better outcomes.

Consolidating PPC Reporting with Octoboard

The Octoboard Analytics platform excels in bringing together PPC reporting from multiple channels. This consolidation is vital as it allows marketing teams to view and analyze data from various sources in one place. By providing a unified view of impressions, user engagement, locations, and devices, Octoboard facilitates comprehensive analysis and strategy refinement.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Advanced PPC Analytics Module

For marketing agencies, Octoboard's advanced PPC Analytics module is a game-changer. This feature allows teams to create new metrics, dimensions, and apply advanced formulas to transform PPC data. Agencies can build customized reports across PPC channels, locations, and currencies, offering unparalleled flexibility and insight. The value of this feature lies in its ability to tailor analysis and reporting to specific client needs and objectives. Learn more about this module at Octoboard PPC Analytics module.

Automating Data Trend Detection with Octoboard and AdRoll Data

Automation in data trend detection is another area where Octoboard shines. Using AdRoll data, the platform can monitor trends and generate insights with the integration of OpenAI's capabilities. This feature ensures that marketing teams and agencies stay ahead of the curve, identifying opportunities and challenges as they arise. For more information, visit Octoboard Generated ChatGPT/OpenAI feature.

Google Sheets Data Export Feature

The ability to export data to Google Sheets is a significant advantage for teams using AdRoll. With Octoboard's Google Sheets data add-on, teams can easily share and analyze data outside the platform, facilitating collaboration and deeper analysis. This feature is particularly useful for creating custom reports or conducting further data manipulation. Explore this feature at Octoboard Google Sheets add-on feature.

Conclusion

In conclusion, the integration of AdRoll data with the Octoboard Marketing Analytics platform represents a significant advancement in the field of digital marketing. By leveraging real-time data, automating dashboard creation, and offering advanced analytics capabilities, marketing teams can enhance their paid advertising strategies, improve ROI, and foster greater transparency with clients. The combination of AdRoll's detailed metrics and Octoboard's comprehensive analytics tools provides a robust foundation for any marketing team looking to excel in today's competitive landscape.
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Last reviewed:
4-Jul-24
Dashboards:
Reports:
Client portals:
White label:
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Office TV output:
Multi-client:

"ADROLL PERFORMANCE DASHBOARD" METRICS

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
USE THIS METRIC

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
USE THIS METRIC

AD CAMPAIGN PERFORMANCE

USE THIS METRIC

AD GROUP PERFORMANCE

USE THIS METRIC

CPM

Cost per mille. Cost per one thousand ad serves.
Description
CPM ($) = Spend / Impressions * 1000
USE THIS METRIC

CPA

Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
USE THIS METRIC

REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
USE THIS METRIC

ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
USE THIS METRIC
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