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How to build Facebook Ads report that covers paid advertising performance metrics.

Learn how automating Facebook Ads reporting using the Octoboard Data Analytics Platform can save marketing agencies hundreds of hours and showcase the effectiveness of their strategies.

New marketing template — Facebook Ads PPC report - Performance
We have added a new data template "Facebook Ads PPC report - Performance" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Facebook Ads PPC report - Performance
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Facebook Ads PPC report - Performance

We have added a new data template "Facebook Ads PPC report - Performance" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Facebook Ads PPC report - Performance" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Facebook Ads PPC report - Performance".

Share with teams
Public links and embedding

Make your Facebook Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Facebook Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Facebook Ads PPC report - Performance data

Create Facebook Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Facebook Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Facebook Ads client portal

Create and host white label client portal on your website using Facebook Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Facebook Ads PPC report - Performance". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Facebook Ads data trends

Octoboard will constantly monitor data changes in the "Facebook Ads PPC report - Performance" template. We use ChatGPT and OpenAI to identify Facebook Ads trends and send regular updates.

Connect Facebook Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Facebook Ads trends that you may miss. Connect to your Facebook Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / FACEBOOK ADS PPC REPORT - PERFORMANCE

FACEBOOK ADS PPC REPORT - PERFORMANCE

Facebook Ads template for PPC reporting - Performance metrics

Template for generated report: Facebook ads ppc template for online dashboards

For marketing agencies managing multiple client portfolios, the challenge of time management gets accentuated when you have to create detailed, insightful reports for each client, every month or even weekly. That's where automation comes into play. In this blog post, we'll discuss how automating Facebook Ads reporting using the Octoboard Data Analytics Platform can not only save hundreds of hours but also help agencies showcase the effectiveness of their strategies using key performance metrics.

Automate all your marketing reports. Save time and retain clients with Octoboard.



The Importance of Facebook Ads Data Metrics

Understanding how your Facebook Ads are performing is crucial for optimizing your advertising campaigns and demonstrating the value you bring to your clients. Here are the key metrics that should be part of any comprehensive Facebook Ads report:

Facebook Ads Impressions: This reveals the reach of your ad campaign, telling you how many times your ad was viewed.

Facebook Ads Clicks: This is the number of times users have clicked on your ads, directly indicating user engagement.

Facebook Ads CPC (Cost Per Click): This tells you how much you're paying for each click, helping you judge the cost-effectiveness of your campaigns.

Facebook Ads CTR (Click Through Rate): This is the ratio of users who click on your ad to the number of total users who see your ad (impressions). A high CTR indicates strong audience interest.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Facebook Ads Cost: This is the total amount spent on your campaign. This metric helps in budgeting and allocation of resources for future campaigns.

Facebook Ads Revenue: This is the income generated from your ads. It's crucial for calculating ROI and demonstrating the effectiveness of the campaign to your clients.

Facebook Ads Actions: These are the specific actions users took after clicking on your ad, such as making a purchase or filling out a form.

Facebook Ads Custom Conversions: These are specific events that you can customize based on your marketing goals, such as the number of sign-ups for a webinar or downloads of an eBook.

How Octoboard Enhances Reporting

Using a data analytics platform like Octoboard simplifies the reporting process by automating it. Instead of manually gathering data and creating reports, Octoboard pulls all the relevant data from Facebook's marketing API and presents it in an easy-to-understand format.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Benefits for Marketing Agencies

Showcasing Value to Clients: Metrics like CPC, CTR, and revenue directly speak to the ROI of a campaign. By having this data readily available, you can easily show your clients the value your services add.

Time-Saving: Automation cuts down the time you'd spend on manual data collection and reporting. This time can be better spent on optimizing campaigns or onboarding new clients.

Customization: The platform allows you to create custom reports tailored to individual client needs. Whether a client wants to focus on conversions or is more interested in brand exposure, you can easily customize the metrics you present.

Consistency: Automating reports ensures that they are consistent in format and timing, which is crucial for long-term client relationships.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Streamline Your Reporting Process Today

In summary, automating Facebook Ads reporting through the Octoboard Data Analytics Platform is a game-changer for marketing agencies. It not only saves time but also adds value by providing actionable insights through key performance metrics. Adopt automated reporting and refocus your efforts on what really matters - creating effective campaigns that deliver results for your clients.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads,Bing Ads, LinkedIn Ads, Quora.


This data report is part of Automated PPC Reporting from Octoboard.

1,247
GET THIS TEMPLATE
Last reviewed:
11-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"FACEBOOK ADS PPC REPORT - PERFORMANCE" METRICS

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
USE THIS METRIC

ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
USE THIS METRIC

TOTAL CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
USE THIS METRIC

CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
USE THIS METRIC

CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
USE THIS METRIC

AD SETS PERFORMANCE

Key performance metrics for your Ad Sets.
USE THIS METRIC

REVENUE

Revenue from Facebook Ads conversions
USE THIS METRIC

CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
USE THIS METRIC
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