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Automated LinkedIn Ads Clicks, Opens, Impressions Report: Building Real-time Paid Advertising Dashboards

Learn how to leverage LinkedIn Ads data through the Octoboard analytics platform to track and optimize your paid advertising campaigns.

New marketing template — LinkedIn Ads clicks, opens, impressions
We have added a new data template "LinkedIn Ads clicks, opens, impressions" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — LinkedIn Ads clicks, opens, impressions
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — LinkedIn Ads clicks, opens, impressions

We have added a new data template "LinkedIn Ads clicks, opens, impressions" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "LinkedIn Ads clicks, opens, impressions" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "LinkedIn Ads clicks, opens, impressions".

Share with teams
Public links and embedding

Make your LinkedIn Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage LinkedIn Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your LinkedIn Ads clicks, opens, impressions data

Create LinkedIn Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical LinkedIn Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable LinkedIn Ads client portal

Create and host white label client portal on your website using LinkedIn Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "LinkedIn Ads clicks, opens, impressions". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn Ads data trends

Octoboard will constantly monitor data changes in the "LinkedIn Ads clicks, opens, impressions" template. We use ChatGPT and OpenAI to identify LinkedIn Ads trends and send regular updates.

Connect LinkedIn Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn Ads trends that you may miss. Connect to your LinkedIn Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions

Template for generated report: Linkedin ads automated report template

Building Real-time Paid Advertising Dashboards: LinkedIn Ads Clicks, Opens, Impressions

In the fast-paced world of digital marketing, staying ahead of the curve is paramount. With the advent of real-time marketing dashboards, marketing teams now have the power to monitor their advertising efforts as they happen. This blog post explores how leveraging LinkedIn Ads data through the Octoboard analytics platform can transform the way marketing teams track their paid advertising campaigns.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Understanding LinkedIn Ads Metrics

LinkedIn Ads offers a plethora of metrics that provide a comprehensive view of how ads are performing. These metrics include:

  • LinkedIn Ads Sends
  • LinkedIn Ads Opens
  • LinkedIn Ads Action Clicks
  • LinkedIn Ads Ad Unit Clicks
  • LinkedIn Ads URL Clicks
  • LinkedIn Ads Lead Generation Mail Contact Info Shares
  • LinkedIn Ads Lead Generation Mail Interested Clicks
  • LinkedIn Ads One Click Lead Form Opens
  • LinkedIn Ads One Click Leads
  • LinkedIn Ads Post Click Conversions
  • LinkedIn Ads Post View Conversions
  • LinkedIn Ads Approximate Unique Impressions
  • LinkedIn Ads Average Frequency
  • LinkedIn Ads Landing Page Clicks
  • LinkedIn Ads Company Page Clicks
  • LinkedIn Ads Cost Per Landing Page Click
  • LinkedIn Ads Cost Per Company Page Click
  • LinkedIn Ads Card Clicks


These metrics serve as vital indicators of user engagement, effectiveness of ad content, conversion rates, and the cost efficiency of the campaigns. Monitoring these metrics helps marketing teams to optimize their campaigns for better performance and return on investment (ROI).

The Role of Octoboard in Streamlining Dashboard Creation

Octoboard's Marketing Analytics platform revolutionizes how marketing teams create and manage their Paid Advertising dashboards. By automating the dashboard creation process and enabling the building of white-label client portals, Octoboard saves marketing teams hundreds of hours. This automation allows teams to focus on analyzing data and optimizing campaigns rather than on manual data entry and report generation.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Displaying a real-time LinkedIn Ads dashboard in an office not only provides visibility of the Paid Advertising efforts but also fosters a culture of data-driven decision-making. It ensures that all team members are updated on the latest marketing trends and campaign performances.

Monitoring LinkedIn Ads Metrics for Enhanced Performance

The importance of monitoring LinkedIn Ads metrics cannot be overstated. It enables marketing teams to:

  • Track user engagement and interaction with ads.
  • Measure the effectiveness of different ad formats and content.
  • Analyze conversion rates to optimize for better outcomes.
  • Evaluate the cost-effectiveness of campaigns to ensure optimal use of the advertising budget.


By closely monitoring these metrics, marketing teams can make informed decisions that lead to improved ad performance and higher ROI.

Consolidating PPC Reporting with Octoboard

The Octoboard Analytics platform stands out by offering the capability to consolidate PPC reporting from multiple channels into a single dashboard. This consolidation is crucial because it provides a unified view of advertising metrics across platforms, including impressions, user engagement, locations, and devices. Bringing all PPC reporting into one place simplifies analysis, saves time, and enhances the accuracy of performance assessments.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Advanced PPC Analytics for Deeper Insights

Octoboard's advanced PPC Analytics module is a game-changer for marketing teams and agencies. It allows for the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. This capability is invaluable for building comprehensive reports that span across PPC channels, different locations, and currencies. The advanced analytics module enables marketing teams to dive deeper into their data, uncovering insights that can lead to more targeted and effective advertising strategies.

For more information on this powerful tool, visit Octoboard PPC Analytics module.

Automating Data Trend Detection with Octoboard and OpenAI

In today's data-driven marketing environment, the ability to automatically detect trends and gain insights from LinkedIn Ads data is a competitive advantage. Octoboard leverages the power of ChatGPT and OpenAI to analyze data trends, providing marketing teams with actionable insights. This automation helps teams stay on top of their marketing progress, ensuring that they are monitoring their activities correctly and efficiently.

Learn more about Octoboard's automated data insights feature at Octoboard Generated ChatGPT/OpenAI feature.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Enhancing Data Analysis with Google Sheets Integration

The Octoboard platform also offers a Google Sheets data export feature, which is a boon for marketing teams. This feature allows for seamless export of LinkedIn Ads data to Google Sheets, facilitating easy access, analysis, and sharing of data. The Google Sheets integration is particularly useful for teams that prefer to customize their data analysis or need to share data across different departments or with clients.

For more information on this feature, visit Octoboard Google Sheets add-on feature.

Conclusion

The integration of LinkedIn Ads data into real-time marketing dashboards using platforms like Octoboard transforms how marketing teams monitor and optimize their paid advertising efforts. By leveraging advanced analytics, automated data trend detection, and efficient data export features, marketing teams can stay ahead in the competitive landscape of digital advertising. The ability to consolidate and analyze data from multiple PPC channels in one place is not just a matter of convenience but a strategic advantage that can lead to more informed decisions and better campaign outcomes.

1,006
GET THIS TEMPLATE
Last reviewed:
27-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS" METRICS

SENDS

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

OPENS

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
USE THIS METRIC

LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
USE THIS METRIC

LEADS

The count of leads generated through One Click Lead Gen.
USE THIS METRIC

POST CLICK CONVERSIONS

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
USE THIS METRIC

POST VIEW CONVERSIONS

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
USE THIS METRIC

APPROXIMATE UNIQUE IMPRESSIONS

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
USE THIS METRIC

AVERAGE FREQUENCY

Average Frequency = Impressions / Approximate Unique Impressions
USE THIS METRIC

LANDING PAGE CLICKS

The count of clicks which take the user to the creative landing page.
USE THIS METRIC

COMPANY PAGE CLICKS

The count of clicks to view the company page.
USE THIS METRIC

COST PER LANDING PAGE CLICK

Cost per landing page click
USE THIS METRIC

COST PER COMPANY PAGE CLICK

Cost per company page click
USE THIS METRIC

CARD CLICKS

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
USE THIS METRIC
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