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How to built Bing Ads overview report (PPC data report) automatically for your clients and marketing teams?

Learn how to automate Bing Ads reporting using Octoboard, a powerful data analytics platform.

New marketing template — Bing Ads PPC overview
We have added a new data template "Bing Ads PPC overview" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Bing Ads PPC overview
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Bing Ads PPC overview

We have added a new data template "Bing Ads PPC overview" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Bing Ads PPC overview" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Bing Ads PPC overview".

Share with teams
Public links and embedding

Make your Bing Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Bing Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Bing Ads PPC overview data

Create Bing Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Bing Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Bing Ads client portal

Create and host white label client portal on your website using Bing Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Bing Ads PPC overview". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Bing Ads data trends

Octoboard will constantly monitor data changes in the "Bing Ads PPC overview" template. We use ChatGPT and OpenAI to identify Bing Ads trends and send regular updates.

Connect Bing Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Bing Ads trends that you may miss. Connect to your Bing Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / BING ADS PPC OVERVIEW

BING ADS PPC OVERVIEW

Bing Ads PPC dashboard - overview and PPC performance metrics

Template for generated report: Bing ads ppc dashboard for marketing agencies
  • Automating Bing Ads Reporting using Octoboard data analytics platform


The evolution of advertising has been nothing short of remarkable, especially with the shift to digital platforms like Bing Ads. But just as advertising has become more sophisticated, so too has the measurement of its success. Today, businesses need a thorough understanding of a wide array of metrics to accurately assess the ROI of their advertising efforts. This is where the power of an automated analytics platform like Octoboard comes into play. Let's delve deeper into why automation in Bing Ads reporting is essential and how Octoboard simplifies this crucial task.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Why Marketing Teams Need an Automated Analytics Platform

To say that modern marketing teams have their hands full would be an understatement. Between planning, creating, launching, and monitoring ad campaigns across various platforms, there's seldom any time left for data analysis. And yet, understanding this data is essential for optimizing campaigns and achieving a better ROI.

An automated analytics platform takes care of this problem by gathering and processing essential metrics without the need for manual effort. This not only saves time but also allows for real-time adjustments that can make or break an ad campaign's success. Octoboard, for instance, fetches all the crucial Bing Ads data metrics, offering you a comprehensive report that can be customized and shared across your team.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.

Key Bing Ads Metrics and Their Importance

If you’re not a data scientist, metrics like Bing Ads CPC, CTR, or Impressions might seem like a string of acronyms. But understanding these metrics is crucial for any successful ad campaign. Here’s a breakdown:

Bing Ads Performance: This is an overall indicator of how well your Bing Ads are doing, often encompassing multiple metrics like clicks, impressions, and spend. It offers you a snapshot to quickly assess your campaign's efficacy.

Bing Ads Impressions: An impression is counted each time an ad is fetched, regardless of whether it is clicked or not. Monitoring impressions can give you a sense of your ad’s visibility and reach.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Bing Ads Clicks: This is the number of times users have clicked on your ad. More clicks typically indicate greater interest and engagement, although it’s crucial to look at this in conjunction with other metrics.

Bing Ads Spend: This is the amount you have spent on your ad campaign. Keeping a close eye on this metric helps ensure you're staying within budget while still achieving desirable results.

Bing Ads CPC (Cost Per Click): This measures how much you pay each time someone clicks on your ad. A lower CPC is generally more efficient, but it needs to be balanced with other metrics like ad quality and conversion rates.

Bing Ads CTR (Click-Through Rate): This metric shows the percentage of viewers who clicked on your ad after seeing it. A higher CTR often signifies more effective ad copy and targeting.

Bing Ads Devices: This metric helps you understand the devices your audience is using to interact with your ads. Knowing this can help you optimize your campaign for mobile, desktop, or tablet.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.

Bing Ads Keywords: These are the words or phrases that trigger your ad. Monitoring this metric allows you to understand which keywords are performing well and which ones may need to be adjusted.

Bing Ads Pages: This measures the specific pages that your ads lead to. It helps you understand user behavior post-click, offering insights into what might need to be improved on your landing pages for better conversions.

How Octoboard Elevates Your Bing Ads Reporting

Octoboard PPC Reporting platform automates the collection and presentation of all these metrics, making it incredibly easy for marketing teams to get a quick yet thorough understanding of their Bing Ads performance. You can customize your reports, set up real-time dashboards, and even schedule regular updates to be sent directly to your inbox or shared with your team.

By relying on Octoboard's automated analytics platform, businesses can focus more on strategizing and less on manual data collection. This enables quicker decision-making and ensures your team is always equipped with the most current data.

So, if you're still laboring over spreadsheets or slogging through multiple platforms to gather your Bing Ads data, it's time to consider making the switch to an automated analytics platform like Octoboard. Your marketing team—and your bottom line—will thank you for it.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads,Bing Ads, LinkedIn Ads, Quora.


This data report is part of Automated PPC Reporting from Octoboard.
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Last reviewed:
29-Jun-24
Dashboards:
Reports:
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"BING ADS PPC OVERVIEW" METRICS

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
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IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
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CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
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CTR

Bing Ads click-through ratio
Description
Click-through ratio tracked over time.
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TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.
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TOP PAGES

Website pages ranked by Ad clicks
Description
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.
USE THIS METRIC

TOP DEVICES

Bing Ads devices ranked by clicks
Description
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.
USE THIS METRIC

COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
USE THIS METRIC

CPC

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
USE THIS METRIC
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