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How to automate paid advertising (PPC) reports using Google Ads data

Building automated marketing reports using Google Ads data.

Automate Google Ads reports and dashboards

Connect Google Ads data and create automated reports and dashboards

Business features include

Automated Google Ads reporting

Your marketing Data Hub

Connect PPC data sources

Clean and transform data

Export to external systems

Secure Data Warehouse access

Automated reporting

White label client portal

ChatGPT data insights

Learn more and compare prices

Automate Google Ads reports and dashboards

Watch Google Ads budgets and measure effectiveness of every dollar spent in Google Ads

Multi-channel templates for Google Ads

We created over 300 professional reports for you to use. Use our library of templates. Modify Google Ads data reports or create them from scratch.

Clean and transform Google Ads data

Use our business rules editor to build custom Google Ads metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Enable white label client portal

Create and host white label client portal on your website using Google Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Google Ads dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

Export Google Ads data

Octoboard supports Google Ads data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control Google Ads data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Send Google Ads data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select Google Ads metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated Google Ads data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Use OpenAI and ChatGPT to indentify Google Ads data trends

Octoboard will constantly monitor Google Ads data changes for you. We use ChatGPT and OpenAI to identify Google Ads trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google Ads trends that you may miss. Connect to your Google Ads data and receive insights in your Email box.

PPC REPORTING TOOL / GOOGLE ADS

GOOGLE ADS REPORTING

Google Ads performance, cost vs revenue, return on investment and ad ranking.

Octoboard data dashboard: Google adwords dashboard template

Google Ads Integration: Building automated Google Ads dashboards and PPC reports using Octoboard

The Significance of Google Ads Metrics for Marketing Teams

For marketing teams striving to demonstrate the impact of their campaigns, the listed Google Ads metrics play an instrumental role:

Google Ads CTR - Allows teams to understand the effectiveness of their ad content in enticing clicks.
Google Ads Cost - Offers insight into the budget spent on advertising.
Google Ads Impressions - Indicates the visibility of ads to potential customers.
Google Ads CPM - Represents the cost incurred for every 1000 ad views, critical for budgeting.
Google Ads CPC - A measure of the cost per click, vital for understanding ad efficiency.
Google Ads Clicks - The number of clicks received, showcasing direct engagement.
Campaign Performance - Provides a holistic view of how various campaigns are faring.
Google Ads Clicks by Country - Offers geographical insights for targeted marketing.
Google Ads Device Performance - Reveals which devices are garnering more engagement.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.

Automation with Octoboard: A Time-Saver

In the fast-paced digital marketing realm, automation is no longer a luxury—it's a necessity. The Octoboard Marketing Analytics platform offers streamlined report generation, enabling marketing teams to save time by automating the entire process. By scheduling reports on a weekly or monthly basis, teams and management can stay updated, ensuring transparency in paid advertising endeavors.

One-Stop Solution for PPC Reporting

With the proliferation of multiple PPC channels, consolidating data and metrics becomes a challenge. Octoboard's PPC Analytics platform is the panacea, collating all PPC reports under one umbrella. This unified approach offers clarity and facilitates better decision-making by:

Eliminating the need for multiple tools.
Offering a holistic view of various PPC campaigns.
Ensuring data consistency and accuracy.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Discover more about Octoboard's PPC Analytics module here.

Transcending Traditional Metrics with Octoboard's Advanced PPC Analytics

Beyond just displaying metrics, Octoboard's advanced PPC Analytics module offers tools for creating new metrics, defining dimensions, and deploying formulas to transform data. This flexibility empowers marketing agencies to craft tailored reports, ensuring meaningful insights for their specific needs.

Staying Ahead with Automated Data Trend Monitoring

One of the cornerstones of effective marketing is adapting to trends. Octoboard facilitates this by automatically detecting data trends via metrics like Google Ads CTR, CPC, and more. Leveraging Octoboard's ChatGPT/OpenAI feature, agencies can derive actionable insights to refine their marketing strategies.

Google Sheets Integration: A Bridge to Enhanced Data Viewing

For devops teams and marketers who prefer Google Sheets for its versatility and collaborative features, Octoboard offers the Google Sheets data export feature. With the Google Sheets data add-on, teams can effortlessly send their data to Google Sheets, enjoying the familiar interface and extensive customization options.

In this ever-evolving digital landscape, tools like Octoboard are indispensable for marketing teams. From automating reports to offering advanced analytical capabilities, Octoboard ensures that teams remain agile, informed, and ahead of the curve.

Tips

We recommend grouping metrics and widgets into the following areas:

Real-time performance
Reach and user actions
Google Ads return on investment

Notes

Use your standard Google Ads login to start collecting data. Octoboard only requires read-only access.

Click for details...

GOOGLE ADS

Google Ads performance, cost vs revenue, return on investment and ad ranking.

Paid Advertising Reports

877

TRY IT NOW

Last reviewed:

7-Apr-24

Dashboards:

Included

Reports:

Included

Client portals:

Included

White label:

Included

Data refresh:

Automatic

OpenAI Data insights:

Conditional

Office TV output:

Included

Multi-client:

Youtube Ads performance report

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Google Ads metrics

Can I track my Google Ads performance in real-time?

There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Ads account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.

Description

Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions

Tips

Select ad account, ad campaign or an individual ad in the widget configuration screen.

USE THIS METRIC

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.

Description

Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks

Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions

USE THIS METRIC

How many people see my ads and how frequently?

REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESSIONS

Ads impressions over time.

Description

Impressions presented as value or historic trend - Line, Bar or Area graph.

USE THIS METRIC

CLICKS

Ads clicks over time.

Description

Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).

USE THIS METRIC

CTR

Click-Through Rate (CTR) over time.

Description

Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions

USE THIS METRIC

How much am I paying for Google Ads? Is it worth it?

Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform also provide.

COST

Ads cost over time.

Description

Ads cost displayed as numeric value or in a graph tracking your spend over time.

USE THIS METRIC

CPM

Cost per 1000 impressions (CPM) over time.

Description

Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).

USE THIS METRIC

Am I getting return on my Google Ads investment?

This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Platform and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

CPC

Cost Per Click over time.

Description

Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks

Tips

This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.

USE THIS METRIC

Can I benchmark my ad performance?

Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Platform you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.