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How to build automated LinkedIn Ads PPC report for clients and marketing teams and save a lot of time.

In this post we explain how to build automated LinkedIn Ads PPC report using LinkedIn paid advertising metrics.

Automate LinkedIn Ads reports and dashboards
Connect LinkedIn Ads data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated LinkedIn Ads reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate LinkedIn Ads reports and dashboards

Watch LinkedIn Ads budgets and measure effectiveness of every dollar spent in LinkedIn Ads

Multi-channel templates for LinkedIn Ads

We created over 300 professional reports for you to use. Use our library of templates. Modify LinkedIn Ads data reports or create them from scratch.

Automated marketing reports
 
Clean and transform data

Clean and transform LinkedIn Ads data

Use our business rules editor to build custom LinkedIn Ads metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using LinkedIn Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private LinkedIn Ads dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Export marketing data with octoboard

Export LinkedIn Ads data

Octoboard supports LinkedIn Ads data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control LinkedIn Ads data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Export marketing data with octoboard
 
Google sheets data export add on

Send LinkedIn Ads data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select LinkedIn Ads metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated LinkedIn Ads data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn Ads data trends

Octoboard will constantly monitor LinkedIn Ads data changes for you. We use ChatGPT and OpenAI to identify LinkedIn Ads trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn Ads trends that you may miss. Connect to your LinkedIn Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / LINKEDIN ADS

LINKEDIN ADS REPORTING

LinkedIn Ads data covering campaigns, ad spend and ROI.

Octoboard data dashboard: Linkedin ads application dashboard

LinkedIn Ads Integration: Building automated LinkedIn Ads PPC reports using Octoboard

In the digital era, LinkedIn stands out as the premier platform for professionals and businesses alike. Its advertising model, specifically tailored to cater to professionals, is instrumental for marketing teams targeting B2B and B2C audiences. As these marketing campaigns become more sophisticated, the necessity for intricate data reporting grows. Enter Octoboard Marketing Analytics platform, a solution built for marketing teams to simplify, automate, and enhance their LinkedIn Ads data reporting.

The Metrics that Matter: From Impressions to Campaigns

Every campaign boils down to its metrics, the measurable data points that indicate success, areas for improvement, or potential pivots. For LinkedIn Ads, the key metrics include:

  • LinkedIn Ads Impressions
  • LinkedIn Ads Clicks
  • LinkedIn Ads CTR (Click Through Rate)
  • LinkedIn Ads Spend
  • LinkedIn Ads Campaigns


Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



These metrics are pivotal for marketing teams. Why? Because they help in:

  • Tracking the reach of the advertisement.
  • Understanding user engagement and their interaction with the ad.
  • Calculating the efficiency of the ad (using CTR).
  • Monitoring the budget and ensuring optimal spend.
  • Evaluating the performance of various advertising campaigns.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



In a nutshell, they empower marketing teams to showcase their efforts, achievements, and potential areas for improvement to end clients or internal stakeholders.

The Power of Automation: Octoboard’s Magic Touch

Imagine having to collate and present this data manually, especially when multiple campaigns run simultaneously. Exhausting, right? The Octoboard Marketing Analytics platform revolutionizes this process, saving marketing teams not just tens, but hundreds of hours. By automating PPC report generation, Octoboard ensures:

  • Accurate data extraction directly from LinkedIn Ads through the cloud data API.
  • Regular report updates, which can be scheduled monthly or weekly.
  • Time-efficiency, freeing up marketing teams to focus on strategy and execution.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



The Indispensability of LinkedIn Advertising

LinkedIn isn’t just another social media platform. It's a hub of professionals, decision-makers, and potential clients. Advertising on LinkedIn means your brand gets:

  • Direct access to a professional audience.
  • Enhanced brand visibility in a relevant context.
  • The potential to drive B2B leads and partnerships.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Monitoring PPC spend on such a crucial platform is equally essential. It ensures optimal budget allocation, high ROI, and effective campaign strategies.

Merging PPC Channels: All Data Under One Roof

While LinkedIn Ads is pivotal, marketing doesn’t end there. Teams often juggle between multiple PPC channels, each offering different metrics like user engagement, impressions, locations, and devices. Octoboard simplifies this jigsaw by:

  • Integrating data from various PPC channels.
  • Offering a unified dashboard for all your PPC reporting.
  • Ensuring marketing teams don’t lose time or data in the myriad of channels.


The Advanced Analytics of Octoboard

The realm of PPC data is vast. Sometimes, the standard metrics might not suffice. Octoboard's advanced PPC Analytics module is the solution. Marketing teams can:

  • Craft new metrics tailored to specific needs.
  • Introduce new dimensions to the data.
  • Use advanced formulas to transform data.


Whether it's different PPC channels, geographies, or currencies, the Octoboard PPC Analytics module ensures agencies have all the tools they need.

Staying Atop Trends: Octoboard and OpenAI Insights

In the dynamic world of marketing, staying updated with trends is paramount. Octoboard leverages the prowess of OpenAI to detect and highlight data trends in LinkedIn Ads metrics. By automating this process, it ensures:

  • Continuous monitoring of marketing progress.
  • Identification of emerging patterns in real-time.
  • Correct and proactive monitoring by marketing agencies and teams.


For deeper insights, one can dive into the Octoboard's ChatGPT/OpenAI feature.

Octoboard and Google Sheets: Data Export Simplified

For those who prefer working with raw data or need detailed analysis in spreadsheets, Octoboard offers a seamless Google Sheets data export feature. With this Google Sheets data add-on, LinkedIn Ads teams can:

  • Directly send data to Google Sheets.
  • Benefit from the versatility of Sheets for data manipulation.
  • Collaborate and share insights with teams effortlessly.


Wrapping Up

LinkedIn Ads, with its professional audience, is an indispensable tool for marketers. But its true potential is realized only when combined with powerful analytics and reporting tools like Octoboard. From automating complex reporting tasks to offering advanced analytics capabilities, Octoboard proves to be the perfect companion for marketing teams in the digital age.

Notes
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
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Last reviewed:
13-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated report template

LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc engagement report

LINKEDIN ADS ENGAGEMENT METRICS

Generic LinkedIn Ads engagement report
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads video performance report

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral ads report

LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS

Viral LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads viral engagement report

LINKEDIN ADS VIRAL ENGAGEMENT METRICS

Viral LinkedIn Ads engagement metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral video ads report

LINKEDIN ADS VIRAL VIDEO METRICS

Viral LinkedIn Ads Video metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated engagement data report

LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content

LinkedIn Ads metrics

CAMPAIGNS

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
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IMPRESSIONS AND CLICKS

Number of impressions and clicks over time
Description
Total number of clicks and impressions received from your LinkedIn ads.
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IMPRESSIONS

Number of impressions over time
Description
Total number of times people saw your LinkedIn ads.
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CLICKS

Clicks received by your ads
Description
Total number of clicks on your LinkedIn ads.
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CONVERSIONS

Number of actions taken after seeing your ads
Description
Total number of times people took desired actions after clicking on your ads.
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CTR

Your LinkedIn ads click-through ratio
Description
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.

CTR = Clicks / Impressions
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CONVERSION RATE

Conversion rate - ratio of clicks that lead to conversion
Description
It is calculated by dividing the total number of conversions by the total number of clicks.

Conversion Rate = Total Conversions / Clicks
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COST

LinkedIn Ads spend per period
Description
Total amount you spent on LinkedIn ads in an aggregation period.
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TOTAL COST

Total LinkedIn Ads spend
Description
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
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CPC

Cost per click
Description
Cost per ad click over a period of time.
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COST PER CONVERSION

Average amount spent on conversion
Description
Cost per conversion is calculated by dividing the total spent by the number of conversions.

Cost per Conversion = Ad Spend / Number of Conversions
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REVENUE

LinkedIn Ads revenue
USE THIS METRIC

ROAS

Return on Ad spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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CPM

Cost per 1000 impressions over time (CPM).
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SENDS

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
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OPENS

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
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ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
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AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
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TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
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LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
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LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
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LEADS

The count of leads generated through One Click Lead Gen.
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POST CLICK CONVERSIONS

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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POST VIEW CONVERSIONS

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
USE THIS METRIC

APPROXIMATE UNIQUE IMPRESSIONS

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
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AVERAGE FREQUENCY

Average Frequency = Impressions / Approximate Unique Impressions
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LANDING PAGE CLICKS

The count of clicks which take the user to the creative landing page.
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COMPANY PAGE CLICKS

The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK

Cost per landing page click
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COST PER COMPANY PAGE CLICK

Cost per company page click
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CARD CLICKS

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
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CARD IMPRESSIONS

The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
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TOTAL ENGAGEMENTS

The count of all user interactions with the ad unit.
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ENGAGEMENT RATE

Engagement Rate = totalEngagements/Impressions
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OTHER ENGAGEMENTS

The count of user interactions with the ad unit that do not fit into any other more specific category.
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REACTIONS

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
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LIKES

The count of likes. Sponsored Content only.
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FOLLOWS

The count of follows. Sponsored Content and Follower ads only.
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COMMENTS

The count of comments. Sponsored Content only.
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COMMENT LIKES

The count of likes of a comment. Sponsored Content only.
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SHARES

The count of shares. Sponsored Content only.
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FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIDEO VIEWS

A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
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VIDEO STARTS

The count of video ads that were started by users.
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VIDEO COMPLETIONS

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO FIRST QUARTILE COMPLETIONS

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO MIDPOINT COMPLETIONS

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO THIRD QUARTILE COMPLETIONS

The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIRAL CLICKS

The count of clicks on viral impressions. Sponsored Content only.
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VIRAL IMPRESSIONS

The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
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VIRAL CONVERSIONS

The count of conversions that are attributed to your ads driven by a viral event.
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VIRAL POST CLICK CONVERSIONS

The count of post-click conversions that are attributed to your ads driven by a viral click
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VIRAL POST VIEW CONVERSIONS

The count of post-view conversions that are attributed to your ads driven by a viral impression.
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VIRAL LANDING PAGE CLICKS

The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
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VIRAL COMPANY PAGE CLICKS

The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
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VIRAL CARD CLICKS

The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
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VIRAL CARD IMPRESSIONS

The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
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VIRAL LEAD FORM OPENS

The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
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VIRAL LEADS

The count of leads generated through One Click Lead Gen from viral impressions for this activity.
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VIRAL TOTAL ENGAGEMENTS

The count of all user interactions with a viral ad unit. Sponsored Content only.
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VIRAL OTHER ENGAGEMENTS

The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
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VIRAL REACTIONS

The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
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VIRAL LIKES

The count of likes from viral impressions for this activity. Sponsored Content only.
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VIRAL FOLLOWS

The count of follows from viral impressions for this activity. Sponsored Content only.
USE THIS METRIC

VIRAL COMMENTS

The count of comments from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENT LIKES

The count of likes on comments from viral impressions for this activity. Sponsored Content only.
USE THIS METRIC

VIRAL SHARES

The count of shares from viral impressions for this activity. Sponsored Content only.
USE THIS METRIC

VIRAL FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIRAL VIDEO VIEWS

A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
USE THIS METRIC

VIRAL VIDEO STARTS

The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
USE THIS METRIC

VIRAL VIDEO COMPLETIONS

The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
USE THIS METRIC

VIRAL VIDEO FIRST QUARTILE COMPLETIONS

The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
USE THIS METRIC

VIRAL VIDEO MIDPOINT COMPLETIONS

The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
USE THIS METRIC

VIRAL VIDEO THIRD QUARTILE COMPLETIONS

The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
USE THIS METRIC
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