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Automated LinkedIn Ads EngagementReport - Building Real-time Paid Advertising Dashboards | Octoboard

Discover the significance of monitoring LinkedIn Ads metrics and the advantages of using Octoboard, an analytics platform, in this blog post.

New marketing template — LinkedIn Ads Engagement (Report)
We have added a new data template "LinkedIn Ads Engagement (Report)" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — LinkedIn Ads Engagement (Report)
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — LinkedIn Ads Engagement (Report)

We have added a new data template "LinkedIn Ads Engagement (Report)" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "LinkedIn Ads Engagement (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "LinkedIn Ads Engagement (Report)".

Share with teams
Public links and embedding

Make your LinkedIn Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage LinkedIn Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your LinkedIn Ads Engagement (Report) data

Create LinkedIn Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical LinkedIn Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable LinkedIn Ads client portal

Create and host white label client portal on your website using LinkedIn Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "LinkedIn Ads Engagement (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn Ads data trends

Octoboard will constantly monitor data changes in the "LinkedIn Ads Engagement (Report)" template. We use ChatGPT and OpenAI to identify LinkedIn Ads trends and send regular updates.

Connect LinkedIn Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn Ads trends that you may miss. Connect to your LinkedIn Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / LINKEDIN ADS ENGAGEMENT (REPORT)

LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content

Template for generated report: Linkedin ads automated engagement data report

  • *Building Real-time Paid Advertising Dashboards: LinkedIn Ads Engagement (Report)**


In the digital age, data is the cornerstone of effective marketing strategies. With the advent of platforms like LinkedIn Ads, marketers have access to an unprecedented amount of data, enabling them to refine their strategies in real-time. However, the sheer volume of data can be overwhelming. This is where analytics platforms like Octoboard come into play, offering a streamlined solution for managing LinkedIn Ads data and building real-time marketing dashboards. This blog post delves into the significance of monitoring LinkedIn Ads metrics, the advantages of employing an analytics platform like Octoboard, and how these practices empower marketing teams to enhance their paid advertising efforts.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



The Importance of LinkedIn Ads Metrics

LinkedIn Ads metrics provide invaluable insights into the performance of your advertising campaigns. By analyzing these metrics, marketing teams can gauge the effectiveness of their ads, adjust their strategies, and optimize their ROI. Here are some key metrics and how they contribute to a comprehensive marketing strategy:

  • **Sends and Opens**: These metrics offer insights into the reach of your campaigns and the initial engagement level of your audience.
  • **Action Clicks and Ad Unit Clicks**: Tracking clicks is crucial for understanding how compelling your ad content is and which formats perform best.
  • **URL Clicks**: This metric helps you understand how effectively your ads are driving traffic to your specified destinations.
  • **Lead Generation Metrics**: Including Mail Contact Info Shares, Interested Clicks, One Click Lead Form Opens, and One Click Leads, these metrics provide a clear picture of how effectively your ads are generating high-quality leads.
  • **Total Engagements, Engagement Rate, Reactions, Comments, Likes, Follows, Comment Likes, and Shares**: These metrics collectively give a holistic view of how audiences are interacting with your ads beyond just clicking them, encompassing the quality of engagement and the brand’s resonance with its audience.


Automating Dashboard Creation with Octoboard

The Octoboard Marketing Analytics platform revolutionizes how marketing teams approach data analytics by automating the creation of Paid Advertising dashboards. This automation saves countless hours that would otherwise be spent manually compiling reports, allowing teams to focus on strategy and optimization. By integrating with the cloud data API offered by LinkedIn Ads, Octoboard pulls real-time data into customizable dashboards. Displaying these dashboards in an office setting provides visibility into the Paid Advertising efforts, fostering a culture of data-driven decision-making and continuous improvement.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Centralizing PPC Reporting

In addition to LinkedIn Ads, marketing teams often leverage multiple PPC channels to maximize their reach. Octoboard's Analytics platform excels in bringing all PPC reporting into one centralized location. This consolidation is crucial for several reasons:

  • **Holistic View**: It allows teams to compare performance across platforms, offering insights that can lead to a more cohesive and effective overall strategy.
  • **Efficiency**: Centralizing data saves time and reduces the complexity of managing multiple data sources.
  • **Cross-Platform Insights**: By analyzing data across platforms, teams can identify unique opportunities and synergies between different advertising channels.


Advanced PPC Analytics Module

Octoboard's advanced PPC Analytics module is a game-changer for marketing agencies. It allows teams to build new metrics, dimensions, and apply advanced formulas to transform PPC data. This capability is invaluable for agencies that manage campaigns across different locations and currencies, enabling them to tailor reports to their specific needs and offer more strategic insights to their clients. The value of this feature cannot be overstated, as it enhances the ability to make data-driven decisions and demonstrate ROI to clients. Learn more about this powerful tool at Octoboard PPC Analytics module.

Automating Data Detection of Trends

Staying ahead in the fast-paced world of digital marketing requires not just access to data, but the ability to quickly identify and act on trends. Octoboard's integration with OpenAI enables the automated detection of trends using LinkedIn Ads data, transforming raw data into actionable insights. This feature helps marketing teams and agencies ensure that they are not just monitoring their activity, but are also proactively identifying opportunities and challenges. It's a crucial component for maintaining a competitive edge. Discover more about this innovative feature at Octoboard Generated ChatGPT/OpenAI feature.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Google Sheets Data Export Feature

The ability to export data to Google Sheets is another standout feature of the Octoboard platform. This functionality allows teams to further manipulate LinkedIn Ads data, integrate it with other data sources, or create custom reports. Whether it's for a deep-dive analysis or to prepare data for a client presentation, the Google Sheets data export feature adds a layer of flexibility and accessibility to data management. Explore this feature at Octoboard Google Sheets add-on feature.

Conclusion

In the era of data-driven marketing, the ability to monitor, analyze, and act on PPC data efficiently is paramount. LinkedIn Ads, with its rich metrics, offers a fertile ground for understanding and optimizing paid advertising strategies. Octoboard's analytics platform amplifies this potential by automating the creation of marketing dashboards, centralizing PPC reporting, offering advanced analytics capabilities, and integrating cutting-edge features like automated trend detection and data export to Google Sheets. These tools not only save time but also provide deep insights that can propel marketing strategies forward. In a landscape where data is king, platforms like Octoboard are indispensable allies for marketing teams aiming to maximize their paid advertising efforts.

1,043
GET THIS TEMPLATE
Last reviewed:
30-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"LINKEDIN ADS ENGAGEMENT (REPORT)" METRICS

SENDS

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

OPENS

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
USE THIS METRIC

LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
USE THIS METRIC

LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
USE THIS METRIC

LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
USE THIS METRIC

LEADS

The count of leads generated through One Click Lead Gen.
USE THIS METRIC

TOTAL ENGAGEMENTS

The count of all user interactions with the ad unit.
USE THIS METRIC

ENGAGEMENT RATE

Engagement Rate = totalEngagements/Impressions
USE THIS METRIC

REACTIONS

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
USE THIS METRIC

LIKES

The count of likes. Sponsored Content only.
USE THIS METRIC

FOLLOWS

The count of follows. Sponsored Content and Follower ads only.
USE THIS METRIC

COMMENTS

The count of comments. Sponsored Content only.
USE THIS METRIC

COMMENT LIKES

The count of likes of a comment. Sponsored Content only.
USE THIS METRIC

SHARES

The count of shares. Sponsored Content only.
USE THIS METRIC
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