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How to build PPC performance report using Bing Ads data

Learn how to create an SEO-friendly Bing Ads PPC report template with this informative blog post.

New marketing template — Bing Ads PPC report template (Report)
We have added a new data template "Bing Ads PPC report template (Report)" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Bing Ads PPC report template (Report)
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Bing Ads PPC report template (Report)

We have added a new data template "Bing Ads PPC report template (Report)" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Bing Ads PPC report template (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Bing Ads PPC report template (Report)".

Share with teams
Public links and embedding

Make your Bing Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Bing Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Bing Ads PPC report template (Report) data

Create Bing Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Bing Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Bing Ads client portal

Create and host white label client portal on your website using Bing Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Bing Ads PPC report template (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Bing Ads data trends

Octoboard will constantly monitor data changes in the "Bing Ads PPC report template (Report)" template. We use ChatGPT and OpenAI to identify Bing Ads trends and send regular updates.

Connect Bing Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Bing Ads trends that you may miss. Connect to your Bing Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / BING ADS PPC REPORT TEMPLATE (REPORT)

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics

Template for generated report: White label bing ads automated ppc report

Automated Bing Ads Report: PPC Performance Review

Introduction to Bing Ads Metrics

In today's digital era, Pay-Per-Click (PPC) advertising plays an indispensable role in any marketing strategy. While many businesses are familiar with platforms like Google Ads, Bing Ads has carved out its own significant niche in the market. Here, we explore how utilizing Bing Ads data metrics and leveraging the Octoboard Marketing Analytics platform can revolutionize how marketing teams present their achievements and strategize for future endeavors.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



The Importance of Bing Ads Metrics

Bing Ads provide a plethora of metrics to help businesses understand their advertising performance. A brief overview of the key metrics include:

  • Bing Ads Spend & Bing Ads Total Spend: Understand how much you've invested in your campaigns and how it correlates with returns.
  • Bing Ads Impressions: Gauge how frequently your ad appears in search results.
  • Bing Ads Clicks: Measure user engagement by tracking the number of times users clicked on your ads.
  • Bing Ads Keywords: Monitor the specific keywords driving traffic to your site, allowing for optimization.
  • Bing Ads CTR: The Click Through Rate evaluates the effectiveness of your ads by dividing clicks by impressions.
  • Bing Ads Position: Determine where your ads are typically placed in search results.
  • Bing Ads Devices: Understand which devices (mobile, desktop, tablet) your audience uses to interact with your ads.
  • Bing Ads CPC: Cost Per Click gives insights into how much you pay for each click, helping in budgeting.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Octoboard and Time-Efficiency in Reporting

Using tools like Octoboard's Marketing Analytics platform not only offers access to these metrics but automates the reporting process. By consolidating data and automating its presentation, marketing teams can save hundreds of hours typically spent on manual data compilation and report generation.

Visibility Through Automation

Regularly dispatching automated Bing Ads reports, be it monthly or weekly, to teams or management ensures consistent visibility into the advertising efforts. It’s not just about accountability; it's about clarity. The more transparent the process and results, the easier it becomes to make informed decisions. Moreover, while discussing Bing, it's pertinent to mention the importance of advertising on platforms like LinkedIn and the overarching need to vigilantly monitor PPC expenditures across all platforms.

Centralizing PPC Reporting with Octoboard

In the multi-channel world of PPC, advertisers often find themselves juggling data from different platforms. Octoboard Analytics platform seamlessly amalgamates metrics from various PPC channels, presenting a holistic view of advertising efforts. Centralizing this data not only simplifies analysis but ensures that every decision is informed by a complete understanding of the advertising landscape.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Advanced PPC Analytics with Octoboard

For marketing agencies aiming to further refine their data-driven strategies, Octoboard's advanced PPC Analytics module is a game-changer. With capabilities to devise new metrics, employ advanced formulas, and transform PPC data, this tool allows agencies to create bespoke reports spanning multiple channels, locations, and currencies. The value? Tailored insights that drive successful campaigns. Learn more about this indispensable tool here.

Data Trend Monitoring & OpenAI Insights

Staying ahead in marketing necessitates staying on top of trends. Octoboard's ability to monitor data trends and generate insights using Bing Ads data, powered by OpenAI, ensures marketing teams never miss a beat. By automating trend detection, it fosters proactive strategies, ensuring marketing agencies continually align their efforts with market movements. Explore the cutting-edge Octoboard Generated ChatGPT/OpenAI feature to delve deeper.

Google Sheets Data Export for Bing Ads

Data accessibility and flexibility remain paramount for any marketing team. Octoboard's Google Sheets data export feature facilitates this by enabling teams to dispatch Bing Ads data directly to Google Sheets documents. Whether it's for further analysis, collaboration, or presentations, having data in an easily manipulable format like Google Sheets streamlines operations. Dive into the benefits of this feature here.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Wrapping It Up

In an age dominated by data, the ability to swiftly gather, interpret, and act on that data is what sets successful marketing teams apart. By harnessing the power of Bing Ads metrics and leveraging platforms like Octoboard, businesses are not just streamlining their processes, but they're forging a path to sustained, data-driven success.

1,176
GET THIS TEMPLATE
Last reviewed:
4-Apr-24
Dashboards:
Reports:
Client portals:
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Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"BING ADS PPC REPORT TEMPLATE (REPORT)" METRICS

IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
USE THIS METRIC

CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
USE THIS METRIC

CTR

Bing Ads click-through ratio
Description
Click-through ratio tracked over time.
USE THIS METRIC

TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.
USE THIS METRIC

TOP DEVICES

Bing Ads devices ranked by clicks
Description
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.
USE THIS METRIC

AVG POSITION

Ads position in search results
Description
Order in which your Bing Ads are shown relative to other ads on search pages.
USE THIS METRIC

COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
USE THIS METRIC

TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
USE THIS METRIC

CPC

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
USE THIS METRIC
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