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Automated AdRoll Video Metrics Dashboard: Streamlining Paid Advertising with Octoboard

Automate the creation and monitoring of AdRoll video metrics dashboards with Octoboard's analytics platform.

New marketing template — AdRoll Video metrics dashboard
We have added a new data template "AdRoll Video metrics dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — AdRoll Video metrics dashboard
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — AdRoll Video metrics dashboard

We have added a new data template "AdRoll Video metrics dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "AdRoll Video metrics dashboard" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "AdRoll Video metrics dashboard".

Share with teams
Public links and embedding

Make your AdRoll data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage AdRoll data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your AdRoll Video metrics dashboard data

Create AdRoll graphs and metrics that demonstrate positive historical changes and results. Compare historical AdRoll KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable AdRoll client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "AdRoll Video metrics dashboard". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor data changes in the "AdRoll Video metrics dashboard" template. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect AdRoll once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / ADROLL VIDEO METRICS DASHBOARD

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)

Template for generated report: Adroll video dashboard

In the fast-paced world of digital marketing, keeping a pulse on your paid advertising performance is crucial. With the plethora of platforms and metrics available, it can be overwhelming to track and analyze data effectively. This is where building a real-time marketing dashboard, especially for AdRoll video metrics, becomes a game-changer for marketing teams. Leveraging Octoboard's analytics platform, which utilizes AdRoll's comprehensive cloud data API, marketing teams can now automate the creation of paid advertising dashboards, saving valuable time and resources.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Understanding the Importance of AdRoll Metrics

AdRoll's platform offers a wealth of data metrics that are instrumental in gauging the effectiveness of your paid advertising efforts. These metrics provide insights into various aspects of your campaigns, from overall performance to specific video engagement details. By analyzing metrics such as AdRoll Overview, Cost Overview, Revenue, and detailed video engagement statistics (Impressions, Views, and Completion Rates at 25%, 50%, 75%, and 100%), marketing teams can keep up-to-date with their AdRoll progress in real-time.

Each of these metrics offers a unique perspective on your campaigns:

  • AdRoll Overview and Cost Overview give a bird's eye view of your spending and its efficacy.
  • Revenue metrics directly tie your advertising efforts to financial returns, showcasing the ROI of your campaigns.
  • Video-related metrics provide depth into viewer engagement, revealing how viewers interact with your content at various stages of viewing.


The Role of Octoboard in Streamlining Paid Advertising Dashboards

Using a platform like Octoboard for marketing analytics automates the creation of these dashboards, allowing marketing teams to focus on strategy and optimization rather than manual data compilation. The real-time nature of these dashboards means that any fluctuations in performance are immediately visible, enabling quick adjustments to campaigns. Furthermore, by building white-label client portals, agencies can offer personalized dashboard views to their clients, enhancing the transparency and trust in their services.

Displaying an AdRoll dashboard prominently in an office can serve as a constant reminder of the team's goals and progress, fostering a culture of data-driven decision-making and continuous improvement. It underscores the importance of monitoring paid advertising performance, not just for accountability but also for uncovering opportunities for optimization and growth.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Consolidating PPC Reporting with Octoboard

In today's fragmented digital landscape, advertising across multiple PPC channels is the norm. Octoboard’s ability to bring all PPC reporting into one place is invaluable. It eliminates the need to juggle between different platforms for insights, providing a unified view of impressions, user engagement, locations, devices, and more. This consolidation is critical for a comprehensive understanding of your advertising efforts and for making informed strategic decisions.

Advanced PPC Analytics with Octoboard

Octoboard's advanced PPC Analytics module is a powerful tool for marketing agencies. It allows the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. This capability is crucial for agencies managing campaigns across different channels, locations, and currencies. It not only offers flexibility in reporting but also enables agencies to tailor their analytics to meet specific client needs. Explore the advanced features here: Octoboard PPC Analytics Module.

Automating Data Trends Detection with Octoboard and AdRoll Data

Automating the detection of data trends is another area where Octoboard excels. By leveraging AdRoll data, Octoboard can generate insights using OpenAI, helping marketing teams and agencies stay on top of their marketing progress. This feature ensures that you are not just collecting data but also interpreting it to understand the underlying trends and shifts in your advertising performance. It signifies the importance of monitoring activity accurately and efficiently. Learn more about this feature here: Octoboard Automated Data Insights.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Enhancing Data Management with Google Sheets Data Export

Lastly, the Octoboard platform offers a Google Sheets data export feature, facilitating the easy transfer of cloud data to Google Sheets documents. This feature is particularly useful for AdRoll teams that prefer to view and manipulate data in a familiar spreadsheet environment. Whether it's for further analysis, reporting, or sharing with stakeholders, the ability to export data seamlessly integrates your advertising data into your broader data ecosystem. Discover the utility of this feature here: [Octoboard Google Sheets Add-on](https://www.octoboard.com/ppc-analytics/export-data/google-sheets).

In summary, the integration of Octoboard's analytics platform with AdRoll's data metrics offers an unprecedented level of insight and control over paid advertising campaigns. By automating the creation and monitoring of real-time dashboards, marketing teams and agencies can save time, enhance their strategic decision-making, and ultimately drive better advertising outcomes. The combination of detailed AdRoll metrics analysis, streamlined PPC reporting, advanced analytics capabilities, and efficient data management tools like Google Sheets data export positions Octoboard as a pivotal tool in the arsenal of modern digital marketers.

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Last reviewed:
18-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ADROLL VIDEO METRICS DASHBOARD" METRICS

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
USE THIS METRIC

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
USE THIS METRIC

VIDEO IMPRESSIONS

Impressions from video ads.
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VIDEO VIEWS

Number of times the video begun playing.
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VIDEO 25%

Number of times at least 25% of the video duration was played.
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VIDEO 50%

Number of times at least 50% of the video duration was played.
USE THIS METRIC

VIDEO 75%

Number of times at least 75% of the video duration was played.
USE THIS METRIC

VIDEO 100%

Number of times the full video duration was played.
USE THIS METRIC

VCR

Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
USE THIS METRIC
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)