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Automated AdRoll Metrics Dashboard: Enhancing Marketing Efforts with Real-Time Insights

Discover the importance of monitoring AdRoll metrics and automating the creation of a real-time dashboard with Octoboard in this blog post.

New marketing template — AdRoll Metrics dashboard
We have added a new data template "AdRoll Metrics dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — AdRoll Metrics dashboard
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — AdRoll Metrics dashboard

We have added a new data template "AdRoll Metrics dashboard" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "AdRoll Metrics dashboard" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "AdRoll Metrics dashboard".

Share with teams
Public links and embedding

Make your AdRoll data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage AdRoll data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your AdRoll Metrics dashboard data

Create AdRoll graphs and metrics that demonstrate positive historical changes and results. Compare historical AdRoll KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable AdRoll client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "AdRoll Metrics dashboard". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor data changes in the "AdRoll Metrics dashboard" template. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect AdRoll once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / ADROLL METRICS DASHBOARD

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)

Template for generated report: Adroll metrics dashboard
Creating a real-time Paid Advertising dashboard is a strategic move for marketing teams aiming to stay ahead in the rapidly evolving digital landscape. With AdRoll metrics at the core, and the integration of the Octoboard analytics platform, marketing professionals can gain unparalleled insights into their campaigns. This blog post delves into the importance of monitoring AdRoll metrics, the automation of dashboard creation through Octoboard, and the comprehensive visibility it offers to marketing efforts.

Save time by automating your reports, grow revenue and retain customers with Octoboard.

Understanding AdRoll Metrics for Real-time Dashboard Integration

AdRoll metrics provide a wealth of information that is critical for assessing the performance of paid advertising campaigns. Each metric offers a unique perspective on how ads are performing, enabling teams to make informed decisions quickly. Here’s how these metrics serve as the backbone for monitoring and enhancing advertising efforts:

  • **AdRoll Clicks and Impressions** - These fundamental metrics offer insights into the reach and engagement of your ads. Tracking clicks and impressions helps in understanding the initial interaction level of your audience with your campaigns.
  • **AdRoll Cost, Conversions, and Revenue Metrics** - The trio of cost, conversions, and revenue metrics enables marketers to evaluate the financial efficiency of their campaigns. Understanding the cost per action (CPA) and the revenue generated per conversion or click helps in optimizing the ROI of advertising efforts.
  • **AdRoll Click-Conversions and View-Conversions** - Differentiating between click-conversions and view-conversions provides a deeper understanding of how direct interactions versus mere ad views contribute to conversion goals.
  • **AdRoll CTR (Click-Through Rate), CPA (Cost Per Action) - Click and View, and ROAS (Return On Ad Spend)** - These performance indicators are essential for measuring the effectiveness of ad campaigns in terms of audience engagement, cost efficiency, and financial return.
  • **AdRoll Revenue Per Conversion, Click-Revenue, and View-Revenue** - Analyzing revenue metrics in relation to conversions and ad interactions helps in assessing the direct financial outcomes of specific ad elements.


By leveraging Octoboard’s analytics platform, marketing teams can automatically gather, analyze, and display these metrics in a real-time dashboard, significantly reducing manual data compilation efforts and enabling immediate action based on the latest data trends.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Automating Dashboard Creation with Octoboard

The Octoboard Marketing Analytics platform revolutionizes the way marketing teams approach Paid Advertising dashboards. By automating the creation and integration of AdRoll data into comprehensive dashboards, Octoboard saves marketing teams countless hours. This automation extends to building white-label client portals, streamlining client reporting and enhancing transparency with minimal effort.

Displaying an AdRoll metrics dashboard in the office not only provides visibility into the effectiveness of Paid Advertising efforts but also fosters a data-driven culture. It encourages team members to stay informed about campaign performance and engage in proactive optimization.

Centralizing PPC Reporting with Octoboard

In the multi-channel landscape of digital advertising, it’s crucial to have a unified view of performance across all PPC channels. Octoboard excels in this aspect by consolidating advertising metrics from various channels into a single platform. This centralization is vital for several reasons:

  • **Comprehensive Performance Overview** - It provides a holistic view of advertising efforts across different platforms, enabling teams to identify overarching trends and make strategic decisions.
  • **User Engagement and Demographic Insights** - By aggregating data on user engagement, locations, and devices, Octoboard offers detailed insights that help tailor campaigns to target audiences more effectively.
  • **Efficiency and Time-Saving** - Centralizing data eliminates the need for manual report generation from multiple sources, freeing up time for strategic analysis and campaign optimization.


Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.

Advanced PPC Analytics with Octoboard

Octoboard’s advanced PPC Analytics module is a game-changer for marketing agencies. It allows for the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data into actionable insights. This feature is especially valuable for agencies managing campaigns across different locations and currencies, providing the flexibility to tailor reports to specific client needs. Learn more about this powerful module at Octoboard PPC Analytics.

Automated Data Insights with Octoboard and AdRoll

The ability to automatically monitor data trends and generate insights using AdRoll data through Octoboard’s integration with ChatGPT/OpenAI is a significant advancement. This feature enables marketing teams to stay on top of their marketing progress by detecting shifts in metrics and identifying opportunities or issues in real-time. The automated insights facilitate a deeper understanding of campaign performance, ensuring that marketing efforts are aligned with business objectives. Discover how to leverage these automated data insights at Octoboard Generated ChatGPT/OpenAI feature.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Enhancing Data Accessibility with Google Sheets Integration

The integration of Google Sheets data export feature by Octoboard significantly enhances data accessibility for AdRoll teams. By enabling the seamless export of cloud data to Google Sheets, this feature allows for easy data sharing and collaboration. Marketing teams can utilize this capability to perform additional analyses, create custom reports, or share data with stakeholders who prefer accessing data through Google Sheets. This flexibility ensures that insights derived from AdRoll metrics are readily available for decision-making processes. More about this integration can be found at Octoboard Google Sheets add-on feature.

Conclusion

In the competitive realm of digital marketing, the ability to rapidly interpret and act on advertising data is a key differentiator. The integration of AdRoll metrics into real-time dashboards through Octoboard offers marketing teams a powerful tool to stay informed, optimize campaigns efficiently, and demonstrate value to clients or stakeholders. By automating data collection and analysis, centralizing PPC reporting, and enhancing data accessibility, Octoboard empowers marketing professionals to focus on what they do best: crafting winning strategies and driving growth.
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GET THIS TEMPLATE
Last reviewed:
30-Jun-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ADROLL METRICS DASHBOARD" METRICS

CLICKS

The sum of clicks of all kinds of ads and emails.
USE THIS METRIC

IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
USE THIS METRIC

COST

Cost associated to all kinds of ads and emails.
USE THIS METRIC

CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
USE THIS METRIC

CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
USE THIS METRIC

VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
USE THIS METRIC

CTR

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
USE THIS METRIC

CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
USE THIS METRIC

CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
USE THIS METRIC

REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
USE THIS METRIC

REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
USE THIS METRIC

CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
USE THIS METRIC

VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
USE THIS METRIC

ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
USE THIS METRIC

CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
USE THIS METRIC

VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
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