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Best automated AdRoll reports for marketing teams

Build automated marketing reports for your analytics teams and clients using AdRoll data.

Automate AdRoll reports and dashboards
Connect AdRoll data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated AdRoll reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate AdRoll reports and dashboards

Watch AdRoll budgets and measure effectiveness of every dollar spent in AdRoll

Multi-channel templates for AdRoll

We created over 300 professional reports for you to use. Use our library of templates. Modify AdRoll data reports or create them from scratch.

Automated marketing reports
 
Clean and transform data

Clean and transform AdRoll data

Use our business rules editor to build custom AdRoll metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private AdRoll dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Export marketing data with octoboard

Export AdRoll data

Octoboard supports AdRoll data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control AdRoll data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Export marketing data with octoboard
 
Google sheets data export add on

Send AdRoll data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select AdRoll metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated AdRoll data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor AdRoll data changes for you. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.

Automated cloud data insights

ADROLL REPORTING

AdRoll retargeting performance.

Octoboard data dashboard: Adroll report in octoboard

AdRoll Integration: Building Automated AdRoll PPC Analytics Reports Using Octoboard

In today’s digital marketing landscape, data-driven decision-making is not just an advantage; it's a necessity. For marketing teams and agencies leveraging AdRoll for their PPC campaigns, the ability to analyze and present results effectively is crucial. This is where integrating AdRoll with the Octoboard Marketing Analytics platform becomes a game-changer.

Understanding AdRoll Metrics for Enhanced Reporting

To begin with, let’s delve into the key AdRoll metrics that form the backbone of effective PPC analytics:

  • AdRoll Overview: A snapshot of overall campaign performance, offering insights into various aspects of your PPC efforts.
  • AdRoll Cost Overview: Understanding your spend is crucial in evaluating the efficiency of your campaigns and in optimizing your budget allocation.
  • AdRoll Campaign Performance: Detailed insights into each campaign help in identifying what's working and what isn't.
  • AdRoll Adgroup Performance: This metric drills down to the ad group level, allowing for more granular analysis and optimization.
  • AdRoll CPM (Cost per Mille): CPM helps in understanding the cost-effectiveness of your campaigns in terms of impressions.
  • AdRoll CPA (Cost per Acquisition): A vital metric to gauge the cost incurred in acquiring a customer.
  • AdRoll Revenue: Directly ties your PPC efforts to revenue generation, a crucial metric for ROI calculation.
  • AdRoll ROAS (Return on Ad Spend): Perhaps the most important metric, ROAS, measures the effectiveness of your PPC campaigns in terms of revenue generated per dollar spent.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Automating PPC Analytics with Octoboard

The Octoboard Marketing Analytics platform revolutionizes how marketing teams approach PPC analytics. By automating the generation of AdRoll reports, Octoboard saves marketing teams countless hours that would otherwise be spent on manual data compilation and analysis. With Octoboard, reports can be scheduled on a weekly or monthly basis, ensuring consistent and timely visibility into PPC analytics efforts. This regular reporting rhythm is essential for teams and management to stay informed and make data-driven decisions.

Centralizing PPC Analytics Across Multiple Channels

Octoboard’s strength lies in its ability to centralize PPC analytics reporting from multiple channels. Why is this important?

  • Unified View: It offers a consolidated dashboard that presents a holistic view of all PPC efforts across different platforms.
  • Comparative Analysis: Easily compare performance across channels to allocate resources more effectively.
  • Time Efficiency: Reduces the need to toggle between multiple platforms, saving time and reducing the risk of data misinterpretation.


Advanced PPC Analytics Module

For marketing agencies looking to go a step further, Octoboard’s advanced PPC analytics module is a treasure trove. This feature allows teams to build custom metrics, use advanced formulas, and transform PPC data across different channels, locations, and currencies. The flexibility to customize and deep-dive into analytics is invaluable for agencies that manage diverse client portfolios. Discover more about this powerful module at Octoboard PPC Analytics Module.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Automated Data Insights and Trend Monitoring

One of the most innovative features of Octoboard is its ability to monitor data trends and generate OpenAI data insights using AdRoll data. This automated trend detection is vital for several reasons:

  • Proactive Optimization: Stay ahead by quickly identifying and acting on emerging trends.
  • Performance Alerts: Automated insights can highlight anomalies or significant performance changes, prompting timely intervention.
  • Strategic Planning: Long-term trend analysis aids in strategic decision-making and future campaign planning.


Explore how this feature can transform your data analysis at Octoboard Automated Data Insights.

Google Sheets Data Export for Enhanced Accessibility

Octoboard’s Google Sheets data export feature is a boon for teams that prefer working with spreadsheets. This add-on allows easy export of AdRoll data into Google Sheets, enabling:

  • Customized Data Manipulation: Use familiar spreadsheet functions to further analyze and present data.
  • Accessibility: Share data easily across teams without needing access to the Octoboard platform.
  • Archiving and Reporting: Maintain historical data records and create custom reports in a format that’s universally accessible.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Learn more about this feature at Octoboard Google Sheets Add-on.

Empowering Marketing Teams with Automated AdRoll Reporting

In conclusion, integrating AdRoll with Octoboard transforms how marketing teams and agencies handle PPC analytics. The combination of detailed AdRoll metrics with Octoboard’s automation, centralization, and advanced analytics capabilities equips marketing professionals with the tools they need to excel in a competitive digital landscape. By embracing this integration, teams can not only save time but also gain deeper insights, leading to more effective and data-driven marketing strategies.

Notes
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
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Last reviewed:
4-Apr-24
Dashboards:
Reports:
Client portals:
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Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)

AdRoll metrics

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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AD CAMPAIGN PERFORMANCE

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AD GROUP PERFORMANCE

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AD PERFORMANCE

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CLICKS

The sum of clicks of all kinds of ads and emails.
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IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COST

Cost associated to all kinds of ads and emails.
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CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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INFLUENCED CONVERSIONS

A conversion touched or assisted by an ad but not attributed due to the current attribution model.
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CTR

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
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BOUNCE RATE

The percentage of daily new visitors who have only viewed one page and left your site after viewing a prospecting ad.
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CPC

Cost per click. Your average spend for one click.
Description
CPC ($) = Spend / Clicks
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CPM

Cost per mille. Cost per one thousand ad serves.
Description
CPM ($) = Spend / Impressions * 1000
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CPA

Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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CTC RATE

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Description
CTC Rate (%) = Click Conversions / Clicks * 100
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VTC RATE

View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Description
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
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OPEN RATE

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REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
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CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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INFLUENCED REVENUE

Revenue touched or assisted by an ad but not attributed due to the current attribution model.
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ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
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CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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EMAILS SENT

Number of emails sent by a campaign.
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NEW VISITORS

The number of daily new visitors who came to your site after viewing a prospecting ad.
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ENGAGED VISITORS

The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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BOUNCED VISITORS

Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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NON BOUNCED VISITORS

Visitors who have only viewed more than one page after viewing a prospecting ad.
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NEW VISITOR COST

The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Description
New Visitor Cost = cost / dailyNewVisitors
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ENGAGED VISITOR COST

The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Description
Engaged Visitor Cost = cost / dailyEngagedVisitors
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VIDEO IMPRESSIONS

Impressions from video ads.
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VIDEO VIEWS

Number of times the video begun playing.
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VIDEO 25%

Number of times at least 25% of the video duration was played.
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VIDEO 50%

Number of times at least 50% of the video duration was played.
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VIDEO 75%

Number of times at least 75% of the video duration was played.
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VIDEO 100%

Number of times the full video duration was played.
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VCR

Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
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