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Best automated AdRoll reports for marketing teams

Build automated marketing reports for your analytics teams and clients using AdRoll data.

Automate AdRoll reports and dashboards
Connect AdRoll data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated AdRoll reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate AdRoll reports and dashboards

Watch AdRoll budgets and measure effectiveness of every dollar spent in AdRoll

Multi-channel templates for AdRoll

We created over 300 professional reports for you to use. Use our library of templates. Modify AdRoll data reports or create them from scratch.
Automated marketing reports
 
Clean and transform data

Clean and transform AdRoll data

Use our business rules editor to build custom AdRoll metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.
Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private AdRoll dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
White label client portal
 
Export marketing data with octoboard

Export AdRoll data

Octoboard supports AdRoll data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control AdRoll data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.
Export marketing data with octoboard
 
Google sheets data export add on

Send AdRoll data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select AdRoll metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated AdRoll data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.
Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor AdRoll data changes for you. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.
Automated cloud data insights

ADROLL REPORTING

AdRoll retargeting performance.

Octoboard data dashboard: Adroll report in octoboard

AdRoll offers retargeting software to online marketers. Octoboard platform integrates with AdRoll API and offers clients over 140 data visualisations (graphs, charts, tables) that cover AdRoll performance.

Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.

All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.

AdRoll available metrics are included in the list below. They are grouped in the following main categories:

  • Performance - key metrics for marketing agencies and teams
  • Paid advertising metrics including ad views, clicks, revenue and ROAS
  • Video metrics including video plays, cost and ROAS

Notes
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
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Last reviewed:
10-Sept-23
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

AdRoll metrics

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
USE THIS METRIC

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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AD CAMPAIGN PERFORMANCE

USE THIS METRIC

AD GROUP PERFORMANCE

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AD PERFORMANCE

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CLICKS

The sum of clicks of all kinds of ads and emails.
USE THIS METRIC

IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COST

Cost associated to all kinds of ads and emails.
USE THIS METRIC

CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
USE THIS METRIC

VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
USE THIS METRIC

INFLUENCED CONVERSIONS

A conversion touched or assisted by an ad but not attributed due to the current attribution model.
USE THIS METRIC

CTR

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
USE THIS METRIC

BOUNCE RATE

The percentage of daily new visitors who have only viewed one page and left your site after viewing a prospecting ad.
USE THIS METRIC

CPC

Cost per click. Your average spend for one click.
Description
CPC ($) = Spend / Clicks
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CPM

Cost per mille. Cost per one thousand ad serves.
Description
CPM ($) = Spend / Impressions * 1000
USE THIS METRIC

CPA

Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
USE THIS METRIC

CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
USE THIS METRIC

CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
USE THIS METRIC

REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
USE THIS METRIC

CTC RATE

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Description
CTC Rate (%) = Click Conversions / Clicks * 100
USE THIS METRIC

VTC RATE

View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Description
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
USE THIS METRIC

OPEN RATE

USE THIS METRIC

REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
USE THIS METRIC

CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
USE THIS METRIC

INFLUENCED REVENUE

Revenue touched or assisted by an ad but not attributed due to the current attribution model.
USE THIS METRIC

ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
USE THIS METRIC

CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
USE THIS METRIC

VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
USE THIS METRIC

EMAILS SENT

Number of emails sent by a campaign.
USE THIS METRIC

NEW VISITORS

The number of daily new visitors who came to your site after viewing a prospecting ad.
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ENGAGED VISITORS

The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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BOUNCED VISITORS

Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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NON BOUNCED VISITORS

Visitors who have only viewed more than one page after viewing a prospecting ad.
USE THIS METRIC

NEW VISITOR COST

The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Description
New Visitor Cost = cost / dailyNewVisitors
USE THIS METRIC

ENGAGED VISITOR COST

The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Description
Engaged Visitor Cost = cost / dailyEngagedVisitors
USE THIS METRIC

VIDEO IMPRESSIONS

Impressions from video ads.
USE THIS METRIC

VIDEO VIEWS

Number of times the video begun playing.
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VIDEO 25%

Number of times at least 25% of the video duration was played.
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VIDEO 50%

Number of times at least 50% of the video duration was played.
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VIDEO 75%

Number of times at least 75% of the video duration was played.
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VIDEO 100%

Number of times the full video duration was played.
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VCR

Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
USE THIS METRIC
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