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Best automated Criteo reports for marketing teams

Build automated marketing reports for your analytics teams and clients using Criteo data.

Automate Criteo reports and dashboards
Connect Criteo data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Criteo reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate Criteo reports and dashboards

Watch Criteo budgets and measure effectiveness of every dollar spent in Criteo

Multi-channel templates for Criteo

We created over 300 professional reports for you to use. Use our library of templates. Modify Criteo data reports or create them from scratch.

Automated marketing reports
 
Clean and transform data

Clean and transform Criteo data

Use our business rules editor to build custom Criteo metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Criteo data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Criteo dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Export marketing data with octoboard

Export Criteo data

Octoboard supports Criteo data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control Criteo data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Export marketing data with octoboard
 
Google sheets data export add on

Send Criteo data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select Criteo metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated Criteo data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Criteo data trends

Octoboard will constantly monitor Criteo data changes for you. We use ChatGPT and OpenAI to identify Criteo trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Criteo trends that you may miss. Connect to your Criteo data and receive insights in your Email box.

Automated cloud data insights

CRITEO REPORTING

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report

Criteo Integration: Building Automated Criteo PPC Analytics Reports Using Octoboard

In the ever-evolving world of digital marketing, Pay-Per-Click (PPC) advertising stands out as a critical component for success. With numerous platforms and channels to manage, the task of compiling and analyzing PPC data can be daunting. This is where the integration of Criteo data with Octoboard analytics platform becomes a game-changer, automating PPC analytics reports and providing comprehensive insights with ease.

Understanding Key Metrics in Criteo Data

Criteo, a renowned advertising platform, offers valuable metrics that are essential for evaluating the effectiveness of PPC campaigns. These include:

  • Cost by Country
  • Impressions
  • Clicks
  • Spend
  • Conversions
  • Cost per Conversion
  • Conversion Rate
  • CTR (Click-Through Rate)
  • CPM (Cost per Thousand Impressions)
  • CPC (Cost per Click)
  • Campaign Performance


Automate all your marketing reports. Save time and retain clients with Octoboard.



Each metric plays a crucial role in understanding campaign performance. For instance, 'Cost per Conversion' and 'Conversion Rate' provide insights into the effectiveness of the ad in driving the desired action, while 'CPM' and 'CPC' offer a view into the cost-efficiency of the campaign.

Automating Reports with Octoboard

Utilizing Octoboard's analytics platform for automating Criteo PPC Analytics reports saves marketing teams hundreds of hours. Traditionally, compiling these reports is time-consuming and prone to human error. Automation not only streamlines this process but also ensures accuracy and consistency in reporting. Monthly or weekly automated reports provide clear visibility of PPC efforts, enabling teams and management to make informed decisions based on the latest data.

Bringing PPC Analytics Reporting Together

In the realm of digital marketing, diversification across multiple PPC channels is common. However, this can lead to fragmented reporting. Octoboard addresses this challenge by consolidating all PPC analytics reporting in one place. This centralized approach is crucial for several reasons:

  • It provides a holistic view of PPC efforts across different platforms.
  • It simplifies the analysis process, allowing for easier comparison and strategy alignment.
  • It saves time by reducing the need to switch between different platforms for data.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Advanced PPC Analytics with Octoboard

Octoboard's advanced PPC Analytics module is a potent tool for marketing teams. It allows for the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. This feature is invaluable for marketing agencies that handle diverse campaigns across different locations and currencies. It offers the flexibility to tailor reports to specific client needs or industry standards. Discover more about this advanced module at Octoboard PPC Analytics module.

Automating Data Trend Detection with Octoboard

One of the standout features of Octoboard is its ability to monitor data trends and generate insights using OpenAI and Criteo data. This automated detection of trends is crucial for staying on top of marketing progress. It ensures that marketing teams are not just collecting data, but are actively monitoring and responding to changes in their campaign's performance. This proactive approach to data analysis can lead to more informed and timely decisions, ultimately impacting the ROI of PPC campaigns positively. Learn more about this feature at Octoboard Automated Data Insights.

Google Sheets Data Export Feature

Octoboard's integration with Google Sheets further enhances its utility. The Google Sheets data export feature allows marketing teams to send Criteo data directly to Google Sheets. This capability is beneficial for several reasons:

  • It facilitates easy sharing and collaboration on data analysis.
  • It allows for further data manipulation or integration with other data sources.
  • It provides an additional layer of data visualization and customization.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



The flexibility and accessibility of Google Sheets make it an ideal tool for teams that prefer a more hands-on approach to data analysis. Explore this feature in detail at Octoboard Google Sheets add-on feature.

Streamlining PPC Analytics for Enhanced Decision Making

The integration of Criteo data with Octoboard transforms the way marketing teams approach PPC analytics. By automating the data collection and reporting process, teams can focus more on strategic analysis and less on the mechanics of data management. The advanced features of Octoboard, such as trend detection and custom metric creation, empower marketing agencies to deliver more tailored and insightful reports to their clients.

Furthermore, the consolidation of data from multiple PPC channels into a single platform offers a comprehensive view of campaign performance. This unified approach is essential for evaluating overall marketing strategy effectiveness and ensuring that investments are yielding the desired results.

In summary, the Octoboard analytics platform, with its robust integration with Criteo and other PPC channels, represents a significant advancement in digital marketing analytics. It not only simplifies the reporting process but also enhances the quality and relevance of the insights derived, thereby playing a pivotal role in the success of PPC campaigns.

Notes
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
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Last reviewed:
16-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Criteo metrics

CLICKS

The number of clicks driven by your ads
USE THIS METRIC

DISPLAYS

The number of ad impressions served on publishers via Criteo
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VIEWED DISPLAYS

The number of ads that have been viewed
Description
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
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UNVIEWED DISPLAYS

The number of ads that have not been viewed
Description
A display that doesn't meet the viewed displays' criteria is considered unviewed.
USE THIS METRIC

UNTRACKED DISPLAYS

The number of untracked displays
Description
Some displays cannot be tracked because of the display environment (for instance, native banner).
USE THIS METRIC

COST

Total money spent on Criteo advertising
USE THIS METRIC

QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
USE THIS METRIC

VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
USE THIS METRIC

COST PER VISIT

The amount of money spent per visit to your website or app
USE THIS METRIC

BOUNCE RATE

The proportion of website visitors leaving after only viewing one page
USE THIS METRIC

POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
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WIN RATE

The number of displays divided by the total number of display opportunities
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SALES

The number of transactions or conversions resulting from Criteo ads
USE THIS METRIC

REVENUE

The amount of money generated by online sales
USE THIS METRIC

EXPOSED USERS

The number of users who have been served an ad
USE THIS METRIC

AUDIENCE

Potential users who could be served an ad
USE THIS METRIC

REACH

Share of potential users who have been served an ad
USE THIS METRIC

AVERAGE CART

Average revenue generated by a conversion or sale
USE THIS METRIC

CTR

Percentage of users served an ad who clicked
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CVR

Percentage of conversions or sales compared to the clicks that occurred
USE THIS METRIC

COS

Cost of Sale - Advertising cost per conversion or sale
USE THIS METRIC

CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
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CPC

Cost per click
USE THIS METRIC

CPM

Cost per Mille - Cost per 1000 Impressions
USE THIS METRIC

ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
USE THIS METRIC

ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
USE THIS METRIC

COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
USE THIS METRIC

POST-INSTALL SALES

The number of your completed events after an app install
USE THIS METRIC

APP INSTALLS

The number of installations of your app
USE THIS METRIC

POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
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POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
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POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
USE THIS METRIC

COST PER INSTALL

The ad cost per app install
USE THIS METRIC

INSTALL RATE

The percentage of completed app installs compared to the number of clicks
USE THIS METRIC

POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
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POST-INSTALL ROAS

The return on ad spend for sales after an app install
USE THIS METRIC

OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
USE THIS METRIC

OMNICHANNEL REVENUE

The revenue generated by online and offline sales
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OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
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STORE ROAS

The ratio between the revenue generated offline and the cost
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STORE SALES

The number of completed in-store transactions or purchases
USE THIS METRIC

STORE REVENUE

The amount of revenue generated by in-store sales
USE THIS METRIC

CAMPAIGN PERFORMANCE

Performance breakdown by Campaign
USE THIS METRIC

ADSET PERFORMANCE

Performance breakdown by Adset
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CATEGORY PERFORMANCE

Performance breakdown by Category
USE THIS METRIC

DEVICE PERFORMANCE

Performance breakdown by Device
USE THIS METRIC

OS PERFORMANCE

Performance breakdown by OS
USE THIS METRIC
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