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Best automated Criteo reports for marketing teams

Build automated marketing reports for your analytics teams and clients using Criteo data.

Automate Criteo reports and dashboards
Connect Criteo data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Criteo reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate Criteo reports and dashboards

Watch Criteo budgets and measure effectiveness of every dollar spent in Criteo

Multi-channel templates for Criteo

We created over 300 professional reports for you to use. Use our library of templates. Modify Criteo data reports or create them from scratch.
Automated marketing reports
 
Clean and transform data

Clean and transform Criteo data

Use our business rules editor to build custom Criteo metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.
Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Criteo data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Criteo dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
White label client portal
 
Export marketing data with octoboard

Export Criteo data

Octoboard supports Criteo data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control Criteo data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.
Export marketing data with octoboard
 
Google sheets data export add on

Send Criteo data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select Criteo metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated Criteo data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.
Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Criteo data trends

Octoboard will constantly monitor Criteo data changes for you. We use ChatGPT and OpenAI to identify Criteo trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Criteo trends that you may miss. Connect to your Criteo data and receive insights in your Email box.
Automated cloud data insights

CRITEO REPORTING

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report

"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

Notes
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
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Last reviewed:
16-Sept-23
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Criteo metrics

CLICKS

The number of clicks driven by your ads
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DISPLAYS

The number of ad impressions served on publishers via Criteo
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VIEWED DISPLAYS

The number of ads that have been viewed
Description
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
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UNVIEWED DISPLAYS

The number of ads that have not been viewed
Description
A display that doesn't meet the viewed displays' criteria is considered unviewed.
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UNTRACKED DISPLAYS

The number of untracked displays
Description
Some displays cannot be tracked because of the display environment (for instance, native banner).
USE THIS METRIC

COST

Total money spent on Criteo advertising
USE THIS METRIC

QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
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VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
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COST PER VISIT

The amount of money spent per visit to your website or app
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BOUNCE RATE

The proportion of website visitors leaving after only viewing one page
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POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
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WIN RATE

The number of displays divided by the total number of display opportunities
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SALES

The number of transactions or conversions resulting from Criteo ads
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REVENUE

The amount of money generated by online sales
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EXPOSED USERS

The number of users who have been served an ad
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AUDIENCE

Potential users who could be served an ad
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REACH

Share of potential users who have been served an ad
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AVERAGE CART

Average revenue generated by a conversion or sale
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CTR

Percentage of users served an ad who clicked
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CVR

Percentage of conversions or sales compared to the clicks that occurred
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COS

Cost of Sale - Advertising cost per conversion or sale
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CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
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CPC

Cost per click
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CPM

Cost per Mille - Cost per 1000 Impressions
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ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
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ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
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COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
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POST-INSTALL SALES

The number of your completed events after an app install
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APP INSTALLS

The number of installations of your app
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POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
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POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
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POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
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COST PER INSTALL

The ad cost per app install
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INSTALL RATE

The percentage of completed app installs compared to the number of clicks
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POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
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POST-INSTALL ROAS

The return on ad spend for sales after an app install
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OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
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OMNICHANNEL REVENUE

The revenue generated by online and offline sales
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OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
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STORE ROAS

The ratio between the revenue generated offline and the cost
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STORE SALES

The number of completed in-store transactions or purchases
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STORE REVENUE

The amount of revenue generated by in-store sales
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CAMPAIGN PERFORMANCE

Performance breakdown by Campaign
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ADSET PERFORMANCE

Performance breakdown by Adset
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CATEGORY PERFORMANCE

Performance breakdown by Category
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DEVICE PERFORMANCE

Performance breakdown by Device
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OS PERFORMANCE

Performance breakdown by OS
USE THIS METRIC
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