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Snapchat Ads integration in Octoboard - how to build automated PPC dashboards and reports quickly.

Top marketing agencies and online brands use this Snapchat Ads integration in Octoboard to automate client reporting and build in-house paid advertising analytics capabilities.

Automate Snapchat Ads reports and dashboards
Connect Snapchat Ads data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Snapchat Ads reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate Snapchat Ads reports and dashboards

Watch Snapchat Ads budgets and measure effectiveness of every dollar spent in Snapchat Ads

Multi-channel templates for Snapchat Ads

We created over 300 professional reports for you to use. Use our library of templates. Modify Snapchat Ads data reports or create them from scratch.

Automated marketing reports
 
Clean and transform data

Clean and transform Snapchat Ads data

Use our business rules editor to build custom Snapchat Ads metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Snapchat Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Snapchat Ads dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Export marketing data with octoboard

Export Snapchat Ads data

Octoboard supports Snapchat Ads data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control Snapchat Ads data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Export marketing data with octoboard
 
Google sheets data export add on

Send Snapchat Ads data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select Snapchat Ads metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated Snapchat Ads data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Snapchat Ads data trends

Octoboard will constantly monitor Snapchat Ads data changes for you. We use ChatGPT and OpenAI to identify Snapchat Ads trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Snapchat Ads trends that you may miss. Connect to your Snapchat Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / SNAPCHAT ADS

SNAPCHAT ADS REPORTING

Snapchat Ads Analytics

Octoboard data dashboard: Snapchat integration report

Snapchat Ads Integration: Building Automated Snapchat Ads PPC Analytics Reports Using Octoboard

In the ever-evolving digital marketing landscape, Snapchat Ads have emerged as a powerful tool for businesses looking to expand their reach and engage with a younger audience. However, managing and reporting on the performance of these ads can be a challenging task. This is where the integration of Snapchat Ads with Octoboard's analytics platform becomes invaluable. In this blog post, we will delve into how marketing teams can leverage this integration to showcase their efforts and optimize their campaigns.

Understanding Snapchat Ads Metrics

Snapchat Ads data encompasses various metrics that are crucial for a comprehensive understanding of campaign performance. Let's explore these metrics:

  • Snapchat Ads Overview: This provides a holistic view of your ad campaigns, giving insights into overall performance and engagement.
  • Snapchat Ads Cost Overview: It helps in tracking the expenditure on ad campaigns, crucial for budget management and ROI analysis.
  • Snapchat Ads Campaign Performance: This metric breaks down the performance of individual campaigns, offering insights into what’s working and what isn’t.
  • Snapchat Ads Adgroup Performance: Similar to campaign performance but at the ad group level, enabling more granular analysis.
  • Snapchat Ads CPM (Cost Per Mille): This measures the cost per thousand impressions, a key metric for understanding the efficiency of ad reach.
  • Snapchat Ads CPA (Cost Per Action): It tracks the cost incurred for each desired action, like a click or conversion, providing insight into the effectiveness of ads in driving actions.
  • Snapchat Ads Revenue: This highlights the revenue generated from the ads, an essential metric for calculating return on ad spend (ROAS).
  • Snapchat Ads ROAS (Return on Ad Spend): It indicates the return generated for every dollar spent on ads, a crucial metric for evaluating the profitability of ad campaigns.


Save time by automating your reports, grow revenue and retain customers with Octoboard.



Automating PPC Analytics Reports with Octoboard

The integration of Snapchat Ads with Octoboard automates the generation of PPC analytics reports, saving marketing teams countless hours. Automating these reports and sending them out weekly or monthly ensures continuous visibility into the PPC efforts. This regular reporting keeps teams and management updated on the campaign’s performance, aiding in quick decision-making and strategy adjustments.

Centralizing PPC Analytics Across Multiple Channels

Octoboard's Analytics platform brings all PPC analytics reporting into one place. This consolidation is crucial because:

  • It provides a unified view of performance across various platforms, making it easier to compare and contrast different campaigns.
  • Centralizing data reduces the complexity and time spent on report generation, leading to more efficient workflow management.
  • It aids in identifying cross-channel synergies and discrepancies, allowing for a more cohesive digital marketing strategy.


Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Advanced PPC Analytics with Octoboard

The advanced PPC Analytics module offered by Octoboard is a game-changer for marketing agencies. This module allows teams to build new metrics, dimensions, and use advanced formulas, enabling them to transform PPC data into customized reports. These capabilities are invaluable for agencies managing campaigns across different locations and currencies. Find more about this feature at Octoboard PPC Analytics module.

Automating Data Detection of Trends with Octoboard

One of the most innovative features of Octoboard is its ability to monitor data trends and generate OpenAI data insights using Snapchat Ads data. Automating the detection of trends is crucial for several reasons:

  • It ensures that marketing teams are constantly aware of the evolving performance of their campaigns.
  • Automated trend detection helps in quickly identifying successful strategies and areas that require improvement.
  • This proactive approach allows for timely adjustments, ensuring campaigns are always optimized for the best results.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Discover more about this groundbreaking feature at Octoboard Automated Data Insights.

Google Sheets Data Export Feature

Octoboard’s Google Sheets data export feature is a valuable addition for teams looking to further analyze and customize their Snapchat Ads data. This feature allows for the seamless transfer of data to Google Sheets, where teams can:

  • Perform additional data manipulation and analysis that may not be available directly through the analytics platform.
  • Create customized reports and visualizations to suit specific client needs or internal reporting formats.
  • Collaborate and share data easily with team members who may not have access to the Octoboard platform.


Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Learn more about this feature at Octoboard Google Sheets add-on feature.

Conclusion

In the dynamic world of digital advertising, having a robust analytics and reporting system is key to the success of any campaign. The integration of Snapchat Ads with Octoboard's analytics platform offers a comprehensive solution for marketing teams. By automating the process of data collection and report generation, Octoboard not only saves time but also provides deeper insights into campaign performance. The ability to track and analyze a wide range of metrics, centralize data from multiple channels, and customize reports to suit diverse needs, makes Octoboard an essential tool for any marketing team looking to maximize the impact of their PPC campaigns.

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Last reviewed:
11-Feb-24
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Snapchat Ads metrics

PAID IMPRESSIONS

Number of paid impressions over time
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EARNED IMPRESSIONS

Number of earned impressions over time
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TOTAL IMPRESSIONS

Number of total impressions over time
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UNIQUE IMPRESSIONS

Number of unique impressions over time
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SPEND

Amount spent
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CLICKS

Swipe-Up count
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SCREEN TIME

Total Time Spent on top Snap Ad
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AVERAGE SCREEN TIME

Average Top Snap view time across all impressions
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TOTAL FREQUENCY

Average number of Total Impressions per User Reached
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PAID FREQUENCY

Average number of Paid Impressions per User Reached
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EARNED FREQUENCY

Average number of Earned Impressions per User Reached
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2S VIDEO VIEWS

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
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VIDEO VIEWS TIME BASED

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups
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15S VIDEO VIEWS

The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
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VIEW COMPLETION

Video Views to completion
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VIDEO VIEWS TO 25%

Video Views to 25%
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VIDEO VIEWS TO 50%

Video Views to 50%
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VIDEO VIEWS TO 75%

Video Views to 75%
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PAID REACH

The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid Impression
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EARNED REACH

The number of unique Snapchatters who viewed the filter/lens
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TOTAL REACH

The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression.
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CTR

Percent of Impressions that Swiped-Up
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CPM

Cost per Mille
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CPV

Cost per View
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CPC

Cost per Click
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CAMPAIGN PERFORMANCE

Performance metrics broken down by ad campaigns
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ADSET PERFORMANCE

Performance metrics broken down by ad sets
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INTERESTS

Performance metrics broken down by interest
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OPERATING SYSTEMS

Performance metrics broken down by OS
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DEVICES

Performance metrics broken down by device
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IMPRESSIONS BY DEVICE

Impressions broken down by device
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IMPRESSIONS BY OS

Impressions broken down by os
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IMPRESSIONS BY COUNTRY

Impressions broken down by country
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COUNTRIES

Impressions broken down by country
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IMPRESSIONS BY AGE & GENDER

Impressions broken down by age and gender
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IMPRESSIONS BY AGE

Impressions broken down by age
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IMPRESSIONS BY GENDER

Impressions broken down by gender
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