OCTOBOARD
English
PRICING
RESOURCES
LOGIN
TRIAL
TRIAL
English

Best automated Bing Ads PPC reports for marketing teams

Used by top marketing agencies and online brands, this Bing Ads integration from Octoboard allows marketeers to build cross-channel PPC reports that combine data from Bing Ads, Google Ads, Facebook Ads and other PPC systems.

Automate Bing Ads reports and dashboards
Connect Bing Ads data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Bing Ads reporting
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
Automated marketing reports

Automate Bing Ads reports and dashboards

Watch Bing Ads budgets and measure effectiveness of every dollar spent in Bing Ads

Multi-channel templates for Bing Ads

We created over 300 professional reports for you to use. Use our library of templates. Modify Bing Ads data reports or create them from scratch.

Automated marketing reports
 
Clean and transform data

Clean and transform Bing Ads data

Use our business rules editor to build custom Bing Ads metrics and dimensions. Our FX converter supports over 140 world currencies.

Modify data processing logic

Create advanced data lookups and formulas to calculate complex fields: from campaign name updates to tax calculations.

Clean and transform data
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Bing Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Bing Ads dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Export marketing data with octoboard

Export Bing Ads data

Octoboard supports Bing Ads data pipelines for BigQuery, Looker, Google Data Studio and Google Sheets

Control Bing Ads data transfer process

Make sure every dataset is successfully delivered to your BI tool or Data Warehouse.

Export marketing data with octoboard
 
Google sheets data export add on

Send Bing Ads data to Google Sheets

Install Octoboard plugin, connect to your marketing accounts, select Bing Ads metrics and dimensions you want, and generate custom marketing reports - all in your Google Sheets documents.

Automated Bing Ads data refresh

Build your custom reports. Configure automated hourly, daily, weekly and monthly scheduled data updates.

Google sheets data export add on
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Bing Ads data trends

Octoboard will constantly monitor Bing Ads data changes for you. We use ChatGPT and OpenAI to identify Bing Ads trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Bing Ads trends that you may miss. Connect to your Bing Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / BING ADS

BING ADS REPORTING

Bing Ads keyword rankings, costs and revenue.

Octoboard data dashboard: Bing ads application dashboard

Bing Ads Integration: Building automated Bing Ads PPC reports using Octoboard

In the vast and evolving digital marketplace, marketers are constantly in search of efficient and effective ways to showcase their advertising efforts. Bing Ads, as a leading PPC platform, offers a myriad of metrics to help marketing teams monitor and present their achievements. However, compiling and analyzing these metrics can become a daunting task. This is where the Octoboard Marketing Analytics platform comes into play, offering a seamless integration with Bing Ads and creating a streamlined approach to PPC report generation.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



The Significance of Bing Ads Metrics

Bing Ads provides advertisers with essential metrics, which are key to understanding the success of their campaigns:

  • Bing Ads CTR - A crucial metric that measures the ratio of users who click on an ad compared to the number who view it.
  • Bing Ads Cost - This keeps tabs on the overall expenditure of the campaign.
  • Bing Ads Impressions - Reflects the visibility and reach of the ads.
  • Bing Ads CPM - Cost Per Thousand impressions, helping brands understand how much they are paying for visibility.
  • Bing Ads CPC - Cost Per Click, a metric that evaluates how much brands are paying for each click received.
  • Bing Ads Clicks - The total number of clicks generated from the ads.
  • Campaign Performance - Provides a comprehensive overview of how the campaign is performing on multiple fronts.
  • Bing Ads Clicks by Country - Offers geographic insights into where the ads are most effective.
  • Bing Ads Device Performance - Sheds light on which devices are driving the most engagement.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Understanding these metrics and translating them into actionable insights is key to optimizing advertising efforts and showcasing tangible results to clients or stakeholders.

Automation with Octoboard: Saving Time and Effort

Manually collating data, analyzing trends, and then constructing a report is a time-consuming process. Leveraging Octoboard’s Marketing Analytics platform for automating Bing Ads PPC report generation can lead to massive time savings. By having the capability to send out these reports weekly or monthly, marketing teams ensure continuous visibility of their advertising efforts to both teams and management. This level of transparency fosters trust and encourages collaborative effort towards achieving advertising goals.

Unified Reporting Across Multiple PPC Channels

In today's digital age, marketers often employ multiple PPC channels to maximize their reach. With each channel providing its own set of metrics, consolidating these into a single report can be challenging. Octoboard's Analytics platform alleviates this pain point by integrating metrics from various channels, offering a holistic view of advertising endeavors. This unified approach aids in:

  • Simplified decision-making based on combined insights.
  • Identifying best-performing channels.
  • Allocating budgets more effectively based on channel performance.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Octoboard’s Advanced PPC Analytics Module

For marketing agencies that wish to delve deeper, Octoboard offers an advanced PPC Analytics module. This feature allows for the creation of new metrics, utilization of advanced formulas, and the transformation of PPC data. Especially beneficial for marketing agencies, this module facilitates detailed reporting across various PPC channels, locations, and even currencies. Explore this capability in detail here.

Spotting Trends with OpenAI Data Insights

Staying ahead in the marketing realm requires spotting and acting on trends promptly. Octoboard's integration with ChatGPT/OpenAI offers automated trend detection based on Bing Ads metrics. This ensures marketing agencies and teams can swiftly adapt their strategies, ensuring optimal performance. Grasping these insights is essential to keep up with marketing progress and guarantees that teams monitor their activities effectively. Dive into these automated data insights here.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Exporting Bing Ads Data to Google Sheets

Octoboard’s platform extends its versatility with the Google Sheets data add-on. This feature empowers marketing teams to export Bing Ads data directly to Google Sheets. By doing so, teams can conveniently view, share, and further manipulate data in a familiar environment. Understand more about this feature and its benefits here.

In the ever-competitive advertising landscape, being armed with actionable insights and employing efficient tools like Octoboard can make all the difference. By automating and streamlining Bing Ads PPC reports, marketing teams can not only showcase their achievements more effectively but also focus their energies on strategizing and optimizing for even greater success.

Notes
To log into Bing Ads account, please enter your Bing Ads user name and password.
363
TRY IT NOW
Last reviewed:
9-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC OVERVIEW

Bing Ads PPC dashboard - overview and PPC performance metrics
Click for details...
OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Bing ads costs ppc template for marketing dashboards

BING ADS PPC REPORT - AD SPEND

Bing Ads PPC dashboard - paid advertising metrics / PPC budget

Bing Ads metrics

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
USE THIS METRIC

IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
USE THIS METRIC

CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
USE THIS METRIC

CTR

Bing Ads click-through ratio
Description
Click-through ratio tracked over time.
USE THIS METRIC

TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.
USE THIS METRIC

TOP PAGES

Website pages ranked by Ad clicks
Description
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.
USE THIS METRIC

TOP DEVICES

Bing Ads devices ranked by clicks
Description
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.
USE THIS METRIC

AVG POSITION

Ads position in search results
Description
Order in which your Bing Ads are shown relative to other ads on search pages.
USE THIS METRIC

CONVERSION RATE

Bing Ads conversion rate
Description
Percentage of clicks on your Bing Ads that led to a conversion defined by you. Conversion rate is calculated by dividing the number of conversions by the number of clicks.

Conversion Rate = Total Conversions / Total number of Clicks * 100%
USE THIS METRIC

COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
USE THIS METRIC

TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
USE THIS METRIC

REVENUE

Revenue from Bing Ads visits
Description
Total revenue resulted from visitors landing on your website after clicking on your Bing Ads.
USE THIS METRIC

CPC

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
USE THIS METRIC

COST PER CONVERSION

Cost of Bing Ads conversion
Description
Average cost of conversion. CPC is calculated by dividing total spend by the number of conversions.

Cost Per Conversion = Total Bing Ad Spend / Total Number of Conversion
USE THIS METRIC

ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
USE THIS METRIC

GOAL COMPLETION

Goal completion count
Description
Total number of times a goal that you defined was reached after clicking on your Bing Ad.
USE THIS METRIC

CPM

Cost per 1000 impressions over time (CPM).
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
GET OCTOBOARD FREE