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Creating Bing-Ads Ad Spend report - what metrics to use and when to use automated ChatGPT insights from Octoboard

Learn how to create a Bing Ads PPC report and optimize your ad spend with Octoboard's automated reporting feature.

New marketing template — Bing Ads PPC report - Ad Spend
We have added a new data template "Bing Ads PPC report - Ad Spend" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Bing Ads PPC report - Ad Spend
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Bing Ads PPC report - Ad Spend

We have added a new data template "Bing Ads PPC report - Ad Spend" for automating Bing Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Bing Ads PPC report - Ad Spend" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Bing Ads PPC report - Ad Spend".

Share with teams
Public links and embedding

Make your Bing Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Bing Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Bing Ads PPC report - Ad Spend data

Create Bing Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Bing Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Bing Ads client portal

Create and host white label client portal on your website using Bing Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Bing Ads PPC report - Ad Spend". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Bing Ads data trends

Octoboard will constantly monitor data changes in the "Bing Ads PPC report - Ad Spend" template. We use ChatGPT and OpenAI to identify Bing Ads trends and send regular updates.

Connect Bing Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Bing Ads trends that you may miss. Connect to your Bing Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / BING ADS PPC REPORT - AD SPEND

BING ADS PPC REPORT - AD SPEND

Bing Ads PPC dashboard - paid advertising metrics / PPC budget

Template for generated report: Bing ads costs ppc template for marketing dashboards

Creating Bing Ads Automated Paid Advertising Report for Marketing Agencies - Bing Ads Spend

In the world of digital marketing, data is gold. It provides you the insights you need to understand your audience, optimize your strategy, and measure ROI. This is especially true using Octoboard's Bing Ads automated reporting feature. Marketing agencies tasked with managing Bing Ads campaigns need comprehensive data to showcase the results of their work to clients. The problem? These reports often take a significant amount of time and manual effort to compile.

Understanding Bing Ads Key Metrics

Before diving into automation, it's crucial to understand the Bing Ads metrics that your report will highlight:

Bing Ads Impressions: The number of times your ad was displayed.

Bing Ads Clicks: The number of times users clicked on your ad.

Bing Ads CTR (Click Through Rate): The ratio of clicks to impressions.

Bing Ads Position: The rank of your ad in the search engine results.

Bing Ads Total Spend: The overall cost of your advertising campaign.

Bing Ads Spend: Cost incurred for specific time frames or components.

Bing Ads CPC (Cost Per Click): Average cost paid for each click.

Bing Ads Keywords: The keywords triggering your ads.

Bing Ads Pages: The landing pages receiving traffic from your ads.

These metrics are critical for agencies to prove the efficacy of their advertising strategies.

Why Automated Reports are a Game-Changer

Automating Bing Ads reports through a platform like Octoboard has numerous benefits:

Time-Efficiency: Automation eliminates the need to pull each metric manually. Agencies can save hundreds of hours, focusing on optimizing campaigns instead.

Customization: Tailor reports to include the most relevant metrics, offering clients insights that matter to them.

Regular Updates: Opt for weekly or monthly automated reports to keep everyone in the loop.

Enhanced Client Trust: Consistent, transparent reporting enhances credibility and strengthens client relationships.

Automating your Bing Ads reports doesn't just streamline your internal processes; it adds tangible value for your clients as well.

How Automation Provides Visibility into Marketing Efforts

One of the biggest challenges in digital marketing is proving ROI. Automated reports offer a solution by tracking each metric over time and plotting trends. With the help of Octoboard, these reports can be sent out on a weekly or monthly basis to clients or marketing teams. This regularity helps in:

Strategic Adjustments: Spot weaknesses and opportunities in your Bing Ads campaigns.

Client Education: Help clients understand where their money is going and what results it's producing.

Accountability: Show clear results, taking the guesswork out of marketing spend.

Staying on Top of Spend Costs with Automated Data Detection

Octoboard can monitor data trends and even generate OpenAI data insights using Bing Ads data. This feature is critical for agencies concerned with spend efficiency. Being on top of your data trends means you can:

Optimize Budgets: Know exactly where to allocate funds for the maximum ROI.

Predict Future Trends: Use past data to inform future strategies.

Data-Driven Decisions: Replace hunches with facts, ensuring each dollar spent is used wisely.

Learn more about how you can leverage this feature for spend optimization: Octoboard Generated ChatGPT/OpenAI feature.

Your time is valuable, and automating your Bing Ads reporting through Octoboard helps you reclaim it. With comprehensive, custom, and consistent reporting, you're not just making your life easier—you're providing indispensable transparency and insight to your clients.

This paid advertising report is part of Octoboard's PPC data reporting features and our marketing agency report automation software

1,142
GET THIS TEMPLATE
Last reviewed:
11-Feb-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"BING ADS PPC REPORT - AD SPEND" METRICS

IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
USE THIS METRIC

CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
USE THIS METRIC

CTR

Bing Ads click-through ratio
Description
Click-through ratio tracked over time.
USE THIS METRIC

TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.
USE THIS METRIC

TOP PAGES

Website pages ranked by Ad clicks
Description
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.
USE THIS METRIC

AVG POSITION

Ads position in search results
Description
Order in which your Bing Ads are shown relative to other ads on search pages.
USE THIS METRIC

COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
USE THIS METRIC

TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
USE THIS METRIC

CPC

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
USE THIS METRIC
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BING ADS PPC REPORT - AD SPEND

Bing Ads PPC dashboard - paid advertising metrics / PPC budget