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Automated AdRoll Metrics Template: Generate Comprehensive Reports with Octoboard

Automated AdRoll Metrics Template (Report) - Generate Comprehensive Paid Advertising Reports | Octoboard Discover how Octoboard's automated AdRoll metrics template revolutionizes the reporting process for marketing teams.

New marketing template — AdRoll Metrics template (Report)
We have added a new data template "AdRoll Metrics template (Report)" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — AdRoll Metrics template (Report)
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — AdRoll Metrics template (Report)

We have added a new data template "AdRoll Metrics template (Report)" for automating AdRoll data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "AdRoll Metrics template (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "AdRoll Metrics template (Report)".

Share with teams
Public links and embedding

Make your AdRoll data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage AdRoll data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your AdRoll Metrics template (Report) data

Create AdRoll graphs and metrics that demonstrate positive historical changes and results. Compare historical AdRoll KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable AdRoll client portal

Create and host white label client portal on your website using AdRoll data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "AdRoll Metrics template (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify AdRoll data trends

Octoboard will constantly monitor data changes in the "AdRoll Metrics template (Report)" template. We use ChatGPT and OpenAI to identify AdRoll trends and send regular updates.

Connect AdRoll once and enable our AI engine

We employ our own machine learning algorithms to automatically discover AdRoll trends that you may miss. Connect to your AdRoll data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / ADROLL METRICS TEMPLATE (REPORT)

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)

Template for generated report: Adroll metrics report

  • *Automated Paid Advertising Report: AdRoll Metrics Overview**


In the ever-evolving digital landscape, marketing teams are under constant pressure to prove the ROI of their paid advertising efforts. This is where the power of data analytics comes in, offering a lens through which the effectiveness of advertising campaigns can be assessed and optimized. AdRoll, a leading advertising platform, provides a plethora of data metrics crucial for evaluating the success of paid advertising strategies. Utilizing these metrics, the Octoboard analytics platform revolutionizes the reporting process, enabling marketing teams to automate the generation of comprehensive paid advertising reports.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Understanding AdRoll Metrics

AdRoll's suite of metrics serves as the foundation for any insightful paid advertising report. Each metric offers a unique perspective on the performance of advertising campaigns:

  • **AdRoll Clicks and Impressions**: These basic metrics measure the volume of interactions with your ads, offering a snapshot of engagement and reach.
  • **AdRoll Cost, Conversions, and CPA (Cost Per Acquisition)**: By tracking how much is spent versus the number of conversions achieved, teams can gauge the efficiency of their spending.
  • **AdRoll CTR (Click-Through Rate)**: This ratio indicates the effectiveness of ads in encouraging viewers to take the desired action.
  • **AdRoll Revenue Metrics**: Including Revenue per Conversion, Total Revenue, Click Revenue, and View Revenue, these figures highlight the direct financial outcomes of advertising efforts.
  • **AdRoll ROAS (Return on Ad Spend)**: By comparing the revenue generated to the amount spent on advertising, ROAS offers a clear picture of profitability.
  • **AdRoll CPA View and Click**: These metrics provide insight into the cost-effectiveness of views and clicks in driving conversions.
  • **AdRoll View and Click ROAS**: These offer a detailed look at the return on investment for both views and clicks specifically.


The Role of Octoboard in Streamlining Reporting

Leveraging the Octoboard Marketing Analytics platform for generating AdRoll reports brings unparalleled efficiency and insights. By automating the reporting process, marketing teams can save countless hours that would otherwise be spent manually compiling data. Such automation ensures that reports are not only generated more quickly but are also less prone to human error, resulting in more accurate insights.

The importance of these metrics extends beyond mere numbers; they tell the story of a campaign's journey, from initial impression to final conversion. This narrative is vital for marketing teams looking to showcase their work to clients or upper management. An automated report that includes these metrics offers a clear, comprehensive view of a campaign's performance, facilitating strategic discussions and decisions.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Visibility and Content Creation

Regular, automated reporting through platforms like Octoboard provides continuous visibility into the performance of paid advertising efforts. This visibility is crucial for timely adjustments to strategies, ensuring that campaigns remain efficient and effective. Furthermore, the integration of content creation for higher ranking on Google Analytics 4 (GA4) and the monitoring of paid advertising progress highlight the dynamic nature of digital marketing, where content and advertisement go hand in hand in driving success.

Consolidating Paid Advertising Metrics

In the complex digital marketing ecosystem, consolidating various paid advertising metrics into a single, accessible report is indispensable. It allows marketing teams to have a holistic view of their campaigns across different platforms. Octoboard's Analytics platform does precisely this by bringing all relevant AdRoll metrics together, facilitating a comprehensive analysis that helps identify trends, opportunities, and areas needing improvement.

Advanced PPC Analytics

Octoboard's advanced PPC Analytics module is a game-changer for marketing agencies. This feature allows for the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. It enables reports to be customized and refined to meet specific needs, accommodating different locations and currencies. This adaptability is invaluable for agencies managing diverse portfolios, allowing for nuanced, tailored reporting that addresses the unique aspects of each campaign.

Learn more about the Octoboard PPC Analytics module here.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Automating Trend Detection with OpenAI

The integration of OpenAI data insights into the Octoboard platform represents a significant leap forward in data analysis. By automating the detection of trends using AdRoll metrics, marketing teams can stay ahead of the curve, ensuring their strategies are aligned with the latest market dynamics. This proactive approach to trend analysis is crucial for maintaining competitive advantage and optimizing campaign performance.

Discover how Octoboard automates data insights with ChatGPT/OpenAI here.

Google Sheets Data Export

The ability to export AdRoll data to Google Sheets via Octoboard's add-on feature simplifies data manipulation and sharing. This flexibility allows marketing teams to further analyze their data, create custom reports, or share insights with stakeholders in a format that's widely accessible and easy to understand. It enhances collaboration and facilitates deeper dives into the data, enabling teams to extract even more value from their AdRoll metrics.

Explore the Octoboard Google Sheets data add-on feature here.

Conclusion

In today's digital marketing landscape, the ability to efficiently generate accurate, insightful reports on paid advertising efforts is more crucial than ever. The integration of AdRoll metrics into automated reports through the Octoboard platform offers marketing teams a powerful tool for demonstrating the effectiveness of their campaigns, making informed decisions, and continuously improving their strategies. By leveraging advanced analytics, automated trend detection, and flexible data export options, marketing agencies and teams can not only save time but also gain a deeper understanding of their advertising performance, ensuring their efforts are as impactful as possible.

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GET THIS TEMPLATE
Last reviewed:
6-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ADROLL METRICS TEMPLATE (REPORT)" METRICS

CLICKS

The sum of clicks of all kinds of ads and emails.
USE THIS METRIC

IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
USE THIS METRIC

COST

Cost associated to all kinds of ads and emails.
USE THIS METRIC

CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
USE THIS METRIC

CTR

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
USE THIS METRIC

CPA

Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
USE THIS METRIC

CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
USE THIS METRIC

CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
USE THIS METRIC

REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
USE THIS METRIC

REVENUE

Description
Revenue (amount) = View Revenue + Click Revenue
USE THIS METRIC

CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
USE THIS METRIC

VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
USE THIS METRIC

ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
USE THIS METRIC

CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
USE THIS METRIC

VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
USE THIS METRIC
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