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How to build PPC performance and cost overview report using Facebook Ads data

Looking to optimize your Facebook Ads PPC performance? Check out this blog post on how to create an automated PPC report using Octoboard's Marketing Analytics platform.

New marketing template — Facebook Ads PPC Performance template (Report)
We have added a new data template "Facebook Ads PPC Performance template (Report)" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Facebook Ads PPC Performance template (Report)
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Facebook Ads PPC Performance template (Report)

We have added a new data template "Facebook Ads PPC Performance template (Report)" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Facebook Ads PPC Performance template (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Facebook Ads PPC Performance template (Report)".

Share with teams
Public links and embedding

Make your Facebook Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Facebook Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Facebook Ads PPC Performance template (Report) data

Create Facebook Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Facebook Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Facebook Ads client portal

Create and host white label client portal on your website using Facebook Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Facebook Ads PPC Performance template (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Facebook Ads data trends

Octoboard will constantly monitor data changes in the "Facebook Ads PPC Performance template (Report)" template. We use ChatGPT and OpenAI to identify Facebook Ads trends and send regular updates.

Connect Facebook Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Facebook Ads trends that you may miss. Connect to your Facebook Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics

Template for generated report: Facebook ads automated report metrics

Automated PPC report: Facebook Ads Engagement and Spend

As the digital marketplace continues to evolve, it's imperative for marketing teams to be on top of their game, especially when it comes to paid advertising. Enter Facebook Ads – a platform that boasts a vast reach and offers intricate data metrics. But, how do marketing teams efficiently convey these insights to their end clients? Here's where the Octoboard Marketing Analytics platform enters the narrative.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Unveiling the Metrics of Facebook Ads Data

Facebook Ads provide a plethora of metrics that can assist marketing teams in evaluating the performance and impact of their campaigns. Here's a breakdown:

Facebook Ads Overview: A holistic view of your ad performance.

Facebook Ads Impressions: The number of times an ad is viewed.

Facebook Ads Actions: All interactions users have with your ad.

Facebook Ads Clicks: The count of clicks received.

Facebook Ads Cost: Total ad spend.

Facebook Ads CPC: Cost per click.

Facebook Ads Ad Sets Performance: Performance data of individual ad sets.

Facebook Ads Leads: Number of leads generated.

Facebook Ads Purchases: Total purchases resulting from ads.

Facebook Ads Revenue: Revenue generated from ads.

Facebook Ads Custom Conversions: Custom actions tracked.

Facebook Ads Campaigns Performance: Detailed performance of each campaign.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Transforming Data into Meaningful Reports

Having access to detailed metrics is advantageous. However, presenting them in an easily digestible manner to end clients is crucial. Utilizing Octoboard's Marketing Analytics platform can dramatically simplify this process. By automating PPC report generation, marketing teams not only streamline their workflow but also save an abundance of time. Time they can further invest in refining their advertising strategies.

Consistency and Visibility: The Perks of Automation

Automating Facebook Ads reports and dispatching them regularly (be it monthly or weekly) ensures that teams, stakeholders, and clients remain informed about ongoing advertising efforts. This regularity instills trust and ensures all involved parties are aligned in their goals and expectations.

Furthermore, advertising on Facebook is not just about reach; it's about engagement, conversions, and ROI. Hence, closely monitoring PPC spend and analyzing it in tandem with conversions and revenue is essential. Regular reports facilitate this analysis.

Collating PPC Data: The Power of One Platform

In today's multifaceted digital environment, marketers often leverage multiple PPC channels. While each channel provides valuable insights, collating this data can be a herculean task. Octoboard’s Analytics platform resolves this by bringing all PPC reporting to a single nexus. This consolidation is pivotal for marketers as it:

Eliminates data silos.

Facilitates holistic performance evaluation.

Enhances ease of comparison between different channels.

Streamlines the reporting process.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Enhancing PPC Data Interpretation with Octoboard

For marketing agencies, there's always room to dive deeper into the data. Octoboard’s advanced PPC Analytics module empowers teams to craft new metrics, employ advanced formulas, and even build reports that span various channels, locations, and currencies. This flexibility allows agencies to offer bespoke insights and recommendations to their clients.

Staying Ahead with Automated Data Insights

In the ever-changing landscape of digital marketing, staying updated with trends is paramount. Octoboard's ability to monitor data trends and generate insights using Facebook Ads data is a game-changer. With the ChatGPT/OpenAI feature, teams can automate the detection of emerging patterns, ensuring they always stay a step ahead in their strategies.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Augmenting Data Analysis with Google Sheets

While platforms like Octoboard provide comprehensive insights, there's an undeniable value in exporting data for custom analyses. Octoboard's Google Sheets data add-on facilitates this, enabling marketing teams to push Facebook Ads data to Google Sheets. This feature enriches the analytical capabilities of teams, allowing for personalized scrutiny and sharing.

Final Thoughts

In the age of data-driven decision-making, having the right tools to capture, analyze, and present data is indispensable. With platforms like Octoboard, not only can marketing teams automate their PPC reports, but they can also delve deeper into their data, ensuring they always present a clear and comprehensive picture to their clients. As advertising continues to evolve, staying equipped with the right analytics tools will be the key to success.

1,165
GET THIS TEMPLATE
Last reviewed:
20-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)" METRICS

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
USE THIS METRIC

ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
USE THIS METRIC

TOTAL CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
USE THIS METRIC

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
USE THIS METRIC

CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
USE THIS METRIC

AD SETS PERFORMANCE

Key performance metrics for your Ad Sets.
USE THIS METRIC

LEADS

LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
USE THIS METRIC

TRANSACTIONS

Number of purchases made.
USE THIS METRIC

REVENUE

Revenue from Facebook Ads conversions
USE THIS METRIC

CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
USE THIS METRIC
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