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Transform Your Paid Advertising Strategy with Automated LinkedIn Ads Video Metrics Report | Octoboard Marketing Analytics

Discover how leveraging LinkedIn Ads video metrics through the Octoboard Marketing Analytics platform can transform your paid advertising strategy.

New marketing template — LinkedIn Ads Video metrics
We have added a new data template "LinkedIn Ads Video metrics" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — LinkedIn Ads Video metrics
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — LinkedIn Ads Video metrics

We have added a new data template "LinkedIn Ads Video metrics" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "LinkedIn Ads Video metrics" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "LinkedIn Ads Video metrics".

Share with teams
Public links and embedding

Make your LinkedIn Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage LinkedIn Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your LinkedIn Ads Video metrics data

Create LinkedIn Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical LinkedIn Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable LinkedIn Ads client portal

Create and host white label client portal on your website using LinkedIn Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "LinkedIn Ads Video metrics". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn Ads data trends

Octoboard will constantly monitor data changes in the "LinkedIn Ads Video metrics" template. We use ChatGPT and OpenAI to identify LinkedIn Ads trends and send regular updates.

Connect LinkedIn Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn Ads trends that you may miss. Connect to your LinkedIn Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / LINKEDIN ADS VIDEO METRICS

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.

Template for generated report: Linkedin ads video performance report

In the dynamic world of digital advertising, staying ahead of the curve is not just beneficial; it's essential. With platforms like LinkedIn becoming increasingly vital for B2B advertising, marketing teams need real-time insights into their campaigns to optimize performance and maximize ROI. This blog post delves into how leveraging LinkedIn Ads video metrics through the Octoboard Marketing Analytics platform can transform your paid advertising strategy by providing crucial data-driven insights.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Understanding LinkedIn Ads Video Metrics

LinkedIn Ads offers a suite of video metrics that are critical for advertisers to understand and monitor the performance of their video content. These metrics include:

  • LinkedIn Ads Full Screen Plays
  • LinkedIn Ads Video Views
  • LinkedIn Ads Video Starts
  • LinkedIn Ads Video Completions
  • LinkedIn Ads Video First Completions
  • LinkedIn Ads Video Midpoint Completions


Each of these metrics provides a layer of insight into how users interact with video ads. For instance, Full Screen Plays can indicate how engaging a video is, suggesting that viewers are interested enough to watch it in full-screen mode. Video Views and Video Starts give an initial impression of reach and audience interest, while Video Completions and Midpoint Completions can help marketers understand how compelling their content is, indicating whether viewers watch it through to the end or lose interest halfway.

The Role of Octoboard in Streamlining LinkedIn Ads Monitoring

Octoboard’s Marketing Analytics platform revolutionizes how marketing teams approach paid advertising dashboards. By automating the creation of these dashboards and building white-label client portals, Octoboard saves marketing teams countless hours. This automation means that teams can focus more on strategy and less on the manual compilation of data.

Displaying a LinkedIn Ads dashboard in the office provides transparency and continuous visibility into the performance of paid advertising efforts. It allows teams to quickly identify trends, adjust strategies in real-time, and ultimately drive more efficient and effective campaigns.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Centralizing PPC Reporting with Octoboard

In today's multi-channel advertising environment, integrating data from multiple PPC channels into a single reporting platform is crucial. Octoboard excels in this area by enabling marketing teams to report on advertising metrics such as impressions, user engagement, locations, and devices across all their PPC channels.

By centralizing PPC reporting, Octoboard facilitates a comprehensive view of advertising efforts. This holistic perspective is essential for making informed decisions, optimizing ad spend across platforms, and ensuring that marketing efforts are aligned with overall business objectives.

Advanced PPC Analytics for In-Depth Insights

Octoboard’s advanced PPC Analytics module is a game-changer for marketing agencies. It allows for the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. This capability is invaluable for building reports that are tailored to specific needs, across different locations and currencies.

The value of such a feature cannot be overstated. It empowers marketing agencies to provide their clients with customized, in-depth analysis that goes beyond basic metrics, enabling more strategic and targeted advertising efforts. Find more about this feature here.

Automating Data Trends Detection with Octoboard and OpenAI

One of the most innovative features of Octoboard is its ability to monitor data trends and generate insights using LinkedIn Ads data, in partnership with OpenAI. This automated data detection capability means that marketing teams can stay on top of their marketing progress with minimal effort.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Automating the detection of trends not only saves time but also ensures that marketing teams are not missing out on vital insights that could inform strategic decisions. By leveraging this feature, marketing agencies can ensure they are always one step ahead, monitoring their activity effectively and adjusting strategies based on real-time data. Learn more about this feature here.

Google Sheets Data Export for Enhanced Data Accessibility

Octoboard also offers a Google Sheets data export feature, which is particularly useful for LinkedIn Ads teams. This feature allows for the easy export of cloud data to Google Sheets documents, facilitating data analysis and sharing across teams.

The ability to export data to Google Sheets means that teams can manipulate and visualize their LinkedIn Ads data in a flexible and accessible format. This feature is crucial for teams that rely on collaborative analysis and need to share insights quickly and efficiently across different stakeholders. Discover more about this feature here.

Conclusion

In the fast-paced world of digital marketing, the ability to monitor, analyze, and act on real-time data is crucial. LinkedIn Ads video metrics provide a wealth of information that, when leveraged effectively, can significantly enhance the performance of video advertising campaigns. The Octoboard Marketing Analytics platform offers a comprehensive suite of tools that streamline this process, from automating dashboard creation to centralizing PPC reporting and detecting data trends. By utilizing these tools, marketing teams and agencies can save time, gain valuable insights, and ultimately drive more successful advertising campaigns.

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GET THIS TEMPLATE
Last reviewed:
21-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"LINKEDIN ADS VIDEO METRICS" METRICS

FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
USE THIS METRIC

VIDEO VIEWS

A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
USE THIS METRIC

VIDEO STARTS

The count of video ads that were started by users.
USE THIS METRIC

VIDEO COMPLETIONS

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
USE THIS METRIC

VIDEO FIRST QUARTILE COMPLETIONS

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
USE THIS METRIC

VIDEO MIDPOINT COMPLETIONS

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
USE THIS METRIC
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LINKEDIN ADS PPC DASHBOARD TEMPLATE

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LINKEDIN ADS PPC TEMPLATE (REPORT)

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LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions
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LINKEDIN ADS ENGAGEMENT METRICS

Generic LinkedIn Ads engagement report
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads video performance report

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral ads report

LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS

Viral LinkedIn Ads metrics - clicks, opens, impressions
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LINKEDIN ADS VIRAL ENGAGEMENT METRICS

Viral LinkedIn Ads engagement metrics
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LINKEDIN ADS VIRAL VIDEO METRICS

Viral LinkedIn Ads Video metrics
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LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content