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How to build an automated paid advertising (PPC) report using Facebook Ads Cost and Performance metrics?

Learn how to automate your Facebook Ads reporting with Octoboard, a SaaS-based analytics platform.

New marketing template — Facebook Ads - Cost and Performance
We have added a new data template "Facebook Ads - Cost and Performance" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Facebook Ads - Cost and Performance
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Facebook Ads - Cost and Performance

We have added a new data template "Facebook Ads - Cost and Performance" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Facebook Ads - Cost and Performance" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Facebook Ads - Cost and Performance".

Share with teams
Public links and embedding

Make your Facebook Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Facebook Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Facebook Ads - Cost and Performance data

Create Facebook Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Facebook Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Facebook Ads client portal

Create and host white label client portal on your website using Facebook Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Facebook Ads - Cost and Performance". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Facebook Ads data trends

Octoboard will constantly monitor data changes in the "Facebook Ads - Cost and Performance" template. We use ChatGPT and OpenAI to identify Facebook Ads trends and send regular updates.

Connect Facebook Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Facebook Ads trends that you may miss. Connect to your Facebook Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / FACEBOOK ADS - COST AND PERFORMANCE

FACEBOOK ADS - COST AND PERFORMANCE

Facebook Ads cost and effectiveness

Template for generated report: Facebook ads ppc template

Automating Facebook Ads Reporting for Marketing Agencies and Clients Using Octoboard Data Analytics Platform

Introduction

The explosion of data in the digital age has transformed the way marketing agencies and online businesses make decisions. Facebook Ads, one of the leading advertising platforms, provides an array of metrics that can offer actionable insights. However, analyzing this data manually can be time-consuming and prone to error. This is where a SaaS-based analytics platform like Octoboard comes into play. Automating your Facebook Ads reports not only saves time but also increases accuracy, enabling you to focus on strategy rather than number crunching. Let's dive into why automating your Facebook Ads reports is crucial and how Octoboard can be your go-to platform for all analytics needs.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Why You Need an Automated Data Analytics Platform

Marketing is no longer about intuition; it’s about data-driven decision-making. Facebook Ads generates a plethora of data points, each vital for understanding campaign performance, reach, and effectiveness. Parsing through this data manually is not just tedious but nearly impossible if you’re managing multiple campaigns or clients. An automated analytics platform streamlines this process, providing:

Real-time Insights: Get up-to-date data without having to manually pull reports.

Accuracy: Automated reports minimize human error.

Scalability: Manage multiple accounts or campaigns easily.

Time Savings: Redirect the hours saved into creative and strategic work.

Customization: Tailor reports to meet specific KPIs and client requirements.

Octoboard offers all of these advantages, making it a compelling choice for agencies and businesses alike.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Understanding Key Metrics

Understanding the metrics that matter is the first step in making sense of the data you’re collecting. Below, we explore some of the key Facebook Ads metrics that Octoboard can help you track.

Facebook Ads CTR (Click-Through Rate)

Definition: The percentage of people who clicked on your ad after seeing it.

Importance: A high CTR generally indicates that your ad is relevant and engaging to the audience.

Facebook Ads Cost

Definition: The total amount spent on your advertising campaign.

Importance: Understanding cost is essential for budgeting and calculating ROI.

Facebook Ads Impressions

Definition: The number of times your ad was viewed.

Importance: Impressions give you an idea of the reach of your campaign.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.




Facebook Ads Actions

Definition: The number of actions taken on your ad, such as likes, comments, and shares.

Importance: Actions can indicate engagement and can lead to conversions.

Facebook Ads Custom Conversions

Definition: Custom actions that you define as valuable, such as completing a lead form.

Importance: Custom conversions help you understand the specific actions that are most valuable to your business.

Facebook Ads Reach

Definition: The number of unique people who saw your ad.

Importance: Reach helps you understand the scale of your audience.

Facebook Ads CPM (Cost Per Mille)

Definition: The cost per 1,000 impressions.

Importance: CPM helps you understand the cost-effectiveness of your campaign.

Facebook Ads CPC (Cost Per Click)

Definition: The average cost for each click on your ad.

Importance: CPC gives you an idea of how much you're paying to engage your audience.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Facebook Ads Campaign Performance

Definition: An overall assessment of how your campaign is doing across all metrics.

Importance: A holistic view lets you understand what’s working and what’s not.

Facebook Ads Campaigns ROAS (Return On Ad Spend)

Definition: The revenue generated for every dollar spent on advertising.

Importance: ROAS helps you understand the profitability of your campaigns.

Why Octoboard?

Octoboard automates the process of tracking all these crucial metrics, presenting them in a digestible format that you can share with clients or team members. With customizable dashboards, real-time updates, and a user-friendly interface, Octoboard simplifies Facebook Ads reporting, allowing marketing teams and businesses to focus on what truly matters: optimizing campaigns and maximizing ROI.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Facebook Ads reports are part of the link:app:facebook-ads:"Octoboard's automated PPC marketing reports"

Getting Started

Getting started with Octoboard is straightforward. Simply connect your Facebook Ads account to start automating your data analytics and reporting. With Octoboard’s capabilities, you can say goodbye to manual reporting and hello to actionable insights.

Take the Next Step

If you are a marketing agency or an online business seeking to optimize your advertising efforts and get the most bang for your buck, automating your Facebook Ads reporting through Octoboard is a step in the right direction. Time saved is money earned, and in the fast-paced world of digital marketing, every second counts.

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Last reviewed:
5-Feb-24
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Reports:
Client portals:
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Multi-client:

"FACEBOOK ADS - COST AND PERFORMANCE" METRICS

OVERVIEW

Ad Impressions and Clicks over time.
Description

Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
USE THIS METRIC

REACH

Ad Reach tracked over time.
Description

Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
USE THIS METRIC

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
USE THIS METRIC

ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
USE THIS METRIC

CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
USE THIS METRIC

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Description

Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
USE THIS METRIC

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
USE THIS METRIC

CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
USE THIS METRIC

CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
USE THIS METRIC

CAMPAIGNS ROAS

ROAS metrics for your Ad Campaigns
USE THIS METRIC

AD SET ROAS

ROAS metrics for your Ad Sets
USE THIS METRIC

CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
USE THIS METRIC
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