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How to build an automated LinkedIn Ads PPC Overview report

Looking to enhance your LinkedIn Ads PPC strategy? Discover the power of automated reports created using the Octoboard analytics platform.

New marketing template — LinkedIn Ads PPC template (Report)
We have added a new data template "LinkedIn Ads PPC template (Report)" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — LinkedIn Ads PPC template (Report)
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — LinkedIn Ads PPC template (Report)

We have added a new data template "LinkedIn Ads PPC template (Report)" for automating LinkedIn Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "LinkedIn Ads PPC template (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "LinkedIn Ads PPC template (Report)".

Share with teams
Public links and embedding

Make your LinkedIn Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage LinkedIn Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your LinkedIn Ads PPC template (Report) data

Create LinkedIn Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical LinkedIn Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable LinkedIn Ads client portal

Create and host white label client portal on your website using LinkedIn Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "LinkedIn Ads PPC template (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn Ads data trends

Octoboard will constantly monitor data changes in the "LinkedIn Ads PPC template (Report)" template. We use ChatGPT and OpenAI to identify LinkedIn Ads trends and send regular updates.

Connect LinkedIn Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn Ads trends that you may miss. Connect to your LinkedIn Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / LINKEDIN ADS PPC TEMPLATE (REPORT)

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview

Template for generated report: Linkedin ads ppc automated ppc report for agencies

Automated LinkedIn Ads PPC report: Paid Advertising Overview

In the ever-evolving realm of digital marketing, visibility and clarity have never been more crucial. Harnessing the power of platforms like LinkedIn for paid advertising is not just about pouring money into ads; it's about understanding how these ads perform, why they perform in certain ways, and what can be done to enhance their results. Enter the age of automated LinkedIn Ads PPC reports, a game-changer for marketing teams looking to showcase their results and achievements to end clients. In this blog post, we dive deep into why these reports, especially when created using the Octoboard analytics platform, are essential for today's marketers.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



LinkedIn Ads Data: A Mirror to Your Marketing Strategy

Let's start by breaking down the various metrics this report covers:







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Why are these metrics vital? Each one provides insights into different facets of your advertising strategy. Together, they paint a comprehensive picture of how effective your advertising is, where your budget is going, and which areas might need a rethink.

The Power of Automation with Octoboard

With the advent of platforms like the Octoboard Marketing Analytics, the hours previously spent compiling, interpreting, and presenting data are now a thing of the past. Automation is the keyword. By harnessing the Octoboard's capabilities, marketing teams can:




Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



The Importance of LinkedIn as an Advertising Platform

While there are numerous platforms available for online advertising, LinkedIn holds a unique position. As a professional network, it provides a more targeted audience, especially for B2B marketing. However, with the benefits come the challenges of higher costs and more discerning audiences. Monitoring the PPC spend on LinkedIn isn't just recommended; it's essential. By keeping an eye on metrics such as CPC and CTR, teams can ensure they get the best value for their investment.

Centralizing PPC Reporting with Octoboard

While LinkedIn is a powerful platform, it's often not the only one marketers use. From Google Ads to Facebook Ads, the digital advertising landscape is vast. Octoboard Analytics platform shines here by centralizing data from multiple PPC channels. A consolidated view means:




Automate all your marketing reports. Save time and retain clients with Octoboard.



Octoboard's advanced PPC Analytics module takes this a notch higher. It empowers marketing teams to create new metrics, utilize advanced formulas, and even convert data across currencies and locations. For marketing agencies managing global campaigns, this feature is invaluable.

Detecting Trends and Gaining Insights

In the digital age, trends can emerge overnight. Being on top of these trends can be the difference between a successful campaign and a failed one. Octoboard's integration with OpenAI allows for automated data trend detection. This not only helps in identifying what's working but also in understanding why it's working.

Exporting Data to Google Sheets with Octoboard

Sometimes, marketing teams need a deeper dive into raw data or prefer to craft their analyses. With Octoboard's Google Sheets data export feature, transferring LinkedIn Ads data to Google Sheets becomes seamless. Whether it's for a custom analysis, creating pivot tables, or sharing raw data with other teams, this feature ensures that the data you need is always at your fingertips.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Stepping Into the Future

In a world driven by data, leveraging tools that make sense of this data is paramount. Automated LinkedIn Ads PPC reports, especially when backed by the prowess of Octoboard, are not just a convenience but a necessity. They encapsulate the essence of modern marketing: clear, concise, and driven by insights. Whether you're a marketer looking to impress your clients or a team looking to understand your performance better, these reports are your answer. Welcome to the future of digital marketing reporting.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads,Bing Ads, LinkedIn Ads, Quora.


This data report is part of Automated PPC Reporting from Octoboard.

948
GET THIS TEMPLATE
Last reviewed:
30-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"LINKEDIN ADS PPC TEMPLATE (REPORT)" METRICS

CAMPAIGNS

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
USE THIS METRIC

IMPRESSIONS

Number of impressions over time
Description
Total number of times people saw your LinkedIn ads.
USE THIS METRIC

CLICKS

Clicks received by your ads
Description
Total number of clicks on your LinkedIn ads.
USE THIS METRIC

CTR

Your LinkedIn ads click-through ratio
Description
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.

CTR = Clicks / Impressions
USE THIS METRIC

COST

LinkedIn Ads spend per period
Description
Total amount you spent on LinkedIn ads in an aggregation period.
USE THIS METRIC

CPC

Cost per click
Description
Cost per ad click over a period of time.
USE THIS METRIC
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