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Real-time Facebook Ads dashboard - Engagement and Cost (Ad Spend)

Optimize your Facebook Ads PPC dashboard and track your ad spend in real-time with Octoboard's analytics platform.

New marketing template — Facebook Ads PPC dashboard - Ad Spend
We have added a new data template "Facebook Ads PPC dashboard - Ad Spend" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Facebook Ads PPC dashboard - Ad Spend
Your marketing Data Hub
Connect PPC data sources
Clean and transform data
Export to external systems
Secure Data Warehouse access
Automated reporting
White label client portal
ChatGPT data insights
 
All your data in one place

New marketing template — Facebook Ads PPC dashboard - Ad Spend

We have added a new data template "Facebook Ads PPC dashboard - Ad Spend" for automating Facebook Ads data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Facebook Ads PPC dashboard - Ad Spend" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Facebook Ads PPC dashboard - Ad Spend".

Share with teams
Public links and embedding

Make your Facebook Ads data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Facebook Ads data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Facebook Ads PPC dashboard - Ad Spend data

Create Facebook Ads graphs and metrics that demonstrate positive historical changes and results. Compare historical Facebook Ads KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Facebook Ads client portal

Create and host white label client portal on your website using Facebook Ads data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Facebook Ads PPC dashboard - Ad Spend". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Facebook Ads data trends

Octoboard will constantly monitor data changes in the "Facebook Ads PPC dashboard - Ad Spend" template. We use ChatGPT and OpenAI to identify Facebook Ads trends and send regular updates.

Connect Facebook Ads once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Facebook Ads trends that you may miss. Connect to your Facebook Ads data and receive insights in your Email box.

Automated cloud data insights
PPC REPORTING TOOL / FACEBOOK ADS PPC DASHBOARD - AD SPEND

FACEBOOK ADS PPC DASHBOARD - AD SPEND

Facebook Ads template for PPC dashboard - Ad Spend metrics

Template for generated report: Facebook ads spend metrics in marketing dashboard

Real-time Marketing Dashboard: Facebook Ads Engagement and Spend

Facebook, with its expansive reach and granular targeting options, has emerged as one of the leading platforms for online advertising. In today's digital landscape, marketing teams require a comprehensive understanding of their Facebook Ads performance to optimize campaigns and ensure maximum ROI. This is where a real-time marketing dashboard, empowered by Octoboard's analytics platform, plays a pivotal role.

Understanding Facebook Ads Key Metrics

To comprehend the effectiveness of Facebook Ads campaigns, there are several metrics that marketers need to keep a tab on:

  • Facebook Ads Cost - This metric sheds light on the overall expenditure on advertising.
  • Facebook Ads Cost per Click - Here, you discern the cost incurred for each click your ad receives.
  • Facebook Ads Cost per Acquisition - It provides insight into the cost associated with acquiring a customer or achieving a specific action.
  • Facebook Ads Campaigns ROAS (Return On Advertising Spend) - It gauges the efficiency of the advertising campaign in generating revenue.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Octoboard: Your Tool for Automation and Comprehensive Insights

The plethora of metrics, while enlightening, can be daunting to compile and analyze manually. This is where the Octoboard Marketing Analytics platform seamlessly steps in. By utilizing the cloud data API offered by Facebook Ads, Octoboard facilitates the automation of PPC dashboards creation and the establishment of white label client portals.

The Significance of Displaying the Dashboard

A real-time Facebook Ads dashboard isn't merely a compilation of metrics; it's a statement. By showcasing it in an office or to stakeholders:

  • It fosters transparency, ensuring everyone is on the same page regarding advertising efforts.
  • Team members are constantly aware of the performance, fostering a culture of accountability.
  • Stakeholders and clients get a snapshot of the campaign's health, fostering trust and promoting informed decision-making.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Why Advertising on Facebook Ads is Crucial

Facebook, with billions of active users, offers an unparalleled opportunity for brands to engage with potential customers. Moreover:

  • Its detailed targeting allows advertisers to reach their ideal audience.
  • Diverse ad formats cater to various marketing objectives.
  • Continuous monitoring of PPC spend ensures budget adherence and identifies opportunities for optimization.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Consolidating PPC Reporting: Octoboard's Unified Approach

With digital advertising spanning multiple platforms, consolidating reports becomes imperative. Octoboard's Analytics platform enables marketers to bring all PPC reporting, be it metrics related to impressions, user engagement, locations, or devices, under a unified dashboard. Such aggregation:

  • Ensures consistent monitoring across platforms.
  • Helps in recognizing trends and patterns.
  • Saves considerable time, leading to more strategic decision-making.


Octoboard's Advanced PPC Analytics: The Competitive Edge

For marketing agencies that crave depth and customization, Octoboard's advanced PPC Analytics module is the answer. With capabilities to create new metrics, dimensions, and employ sophisticated formulas, this feature:

  • Allows cross-channel reporting, integrating data from diverse PPC channels.
  • Facilitates conversion of data across different currencies and locations.
  • Enhances data interpretation, empowering agencies to deliver tailored solutions to clients.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Trends Monitoring and Automated Insights

Staying updated with evolving trends is paramount. With Octoboard's ability to monitor data trends and generate OpenAI insights using Facebook Ads data:

  • Marketers can identify emerging patterns swiftly.
  • Automated insights reduce manual intervention, ensuring quicker responses.
  • Ensures marketing teams and agencies are always ahead of the curve.


Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Integration with Google Sheets: Data At Your Fingertips

Data accessibility and flexibility are vital for comprehensive analysis. With Octoboard's Google Sheets data export feature, teams can:

  • Export Facebook Ads data seamlessly to Google Sheets.
  • Facilitate collaborative analysis and brainstorming.
  • Enhance data manipulation and visualization capabilities.


Automate all your marketing reports. Save time and retain clients with Octoboard.



The digital advertising landscape is dynamic, and marketers need tools that are robust, intuitive, and actionable. With Octoboard's comprehensive suite of features, not only do agencies get insights, but they also gain a partner that drives their Facebook Ads campaigns towards excellence.

1,185
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Last reviewed:
19-Mar-24
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Reports:
Client portals:
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"FACEBOOK ADS PPC DASHBOARD - AD SPEND" METRICS

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
USE THIS METRIC

CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
USE THIS METRIC

COST PER ACTION

CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
USE THIS METRIC

CAMPAIGNS ROAS

ROAS metrics for your Ad Campaigns
USE THIS METRIC

AD SET ROAS

ROAS metrics for your Ad Sets
USE THIS METRIC
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