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BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
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HOME / REPORTS / ADROLL PERFORMANCE TEMPLATE (REPORT)

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report

Template for generated report: Adroll performance report
This AdRoll reporting template is designed to display an overview of the Adroll account performance. Used by marketing agencies and SEO & PPC professionals to automate client reports.
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Last reviewed:
15-Oct-21
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"ADROLL PERFORMANCE TEMPLATE (REPORT)" METRICS

IMPRESSIONS AND CLICKS

Key Facebook Page metrics in one widget.
Description
This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.
Tips
Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.
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COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
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AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
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AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
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CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPA

CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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REVENUE

Company revenue over time.
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ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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Customers who use "AdRoll Performance template (Report)" also installed these reports

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
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OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
USE THIS TEMPLATE

EVERYTHING FOR YOUR BUSINESS REPORTING

SCHEDULE AND AUTOMATE

Send unlimited number of reports to your clients and save time.

WHITE LABEL

Add your agency’s branding to all reports and dashboards.

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Give your clients their own login. You decide what data they can see.

HOST ON YOUR WEBSITE

Any dashboard or report can be added to any page of your site.

350+ PREDEFINED REPORTS

Fully configurable. Modify or create your own reports in seconds.

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Add SEO Audit results to your client dashboards and reports.

70+ INTEGRATIONS

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Use our Google Sheets integration to show your own data.

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FREELANCER
25
/month
5 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
-
-
-
DATA SHARING
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
-
-
-
SEO AUDITS AND LEAD GENERATION
NEW
SEO Audits
SEO Form Leads
SEO RANK TRACKER
NEW
50 keywords
10 keywords per client
Locations tracking
Languages tracking
Competitor domains
Every 3 days
3 years
TEAM
50
/month
10 Agency clients
incl. white label reporting
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
1000 keywords
100 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
AGENCY
75
/month
15
 Agency clients
+5
-5
Unlimited users
Unlimited reports
Unlimited dashboards
Access All Integrations
White label
Available in 8 languages
Define PPC Markup
Data mashups
SQL Databases
Client portals
Custom domain
Office TV loops
Link Sharing
Zapier events
Embedded dashboards
Automated Insights
Email Templates
Custom Email Server
SEO Audits
SEO Form Leads
4500 keywords
300 keywords per client
Locations tracking
Languages tracking
Competitor domains
Daily crawls
3 years
PREMIUM DATA ADD-ONS
Optional analytics and data export features. Currently in Beta. Use SELECT buttons to add them to your subscription.
ECOMMERCE SUITE
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500 orders
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+500
-500
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Sales, Product, Order analytics
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Multi-store reporting
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0/month
Dashboards, Reports, Templates
Client portal, TV Loops
White label, Multi-client
SEO Audits, Automated reports
B2B Lead Generation
SEO Rank Tracker
PREMIUM DATA ADD-ONS
ECOMMERCE SUITE
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