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FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS
Facebook Social Media dashboard - audience widgets for marketing departments
Marketing agencies use this template to create Social Media dashboards that cover Facebook Audience metrics such as:
Fans by Country and Language
Audience Demographics
Octoboard allows creation of multiple sections in such reports and combining data from all social networks such as Facebook, Instagram,Youtube, Twitter, LinkedIn.
"FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS" MESSGRÖSSEN
FANS DER SEITE NACH REGION
Countries where your friends and fans are from.
Beschreibung
Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tipps
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.
Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
DIESE METRIK VERWENDEN
ALTER UND GESCHLECHT
Breakdown of your Facebook audience by Age and Gender.
Beschreibung
Bar graph that show the breakdown of your audience age and gender.
It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tipps
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.
To be successful in social media you have to make sure you know your audience.
The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
DIESE METRIK VERWENDEN
FANS DER SEITE
Number of people that like your page.
Beschreibung
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tipps
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
DIESE METRIK VERWENDEN
FANS NACH SPRACHE
Top languages of your audience.
Tipps
Use this metric to understand your audience and make your content more relevant and improve engagement.
DIESE METRIK VERWENDEN
IMPRESSIONEN UND REICHWEITE
Impressions and reach of your Facebook page content over time.
Beschreibung
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tipps
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.
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