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Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Beschreibung
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Engagement is the total number of people who engagement with your content, including clicking on page links.
DIESE METRIK VERWENDEN
FANS DER SEITE NACH REGION
Countries where your friends and fans are from.
Beschreibung
Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tipps
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.
Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
DIESE METRIK VERWENDEN
IMPRESSIONEN UND REICHWEITE
Impressions and reach of your Facebook page content over time.
Beschreibung
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tipps
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
DIESE METRIK VERWENDEN
BEZAHLTE GGÜ. ORGANISCHE IMPRESSIONEN
Impressions over time - paid vs organic.
Beschreibung
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.
Paid Impressions is the number of times your paid content was displayed.
Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tipps
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Tipps
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
DIESE METRIK VERWENDEN
VIRALE REICHWEITE
Viral reach count over time (number of people who saw your content published or linked by your friends).
Beschreibung
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
DIESE METRIK VERWENDEN
Kunden, die "Facebook Reach" benutzen, haben auch diese Berichte installiert
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ECOMMERCE SUITE
Real-time online sales and SaaS subscription analytics