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Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Beschreibung
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Engagement is the total number of people who engagement with your content, including clicking on page links.
DIESE METRIK VERWENDEN
FANS DER SEITE NACH REGION
Countries where your friends and fans are from.
Beschreibung
Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tipps
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.
Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
DIESE METRIK VERWENDEN
ALTER UND GESCHLECHT
Breakdown of your Facebook audience by Age and Gender.
Beschreibung
Bar graph that show the breakdown of your audience age and gender.
It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tipps
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.
To be successful in social media you have to make sure you know your audience.
The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
DIESE METRIK VERWENDEN
FANS DER SEITE
Number of people that like your page.
Beschreibung
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tipps
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
DIESE METRIK VERWENDEN
FANS NACH SPRACHE
Top languages of your audience.
Tipps
Use this metric to understand your audience and make your content more relevant and improve engagement.
DIESE METRIK VERWENDEN
FANS DER SEITE NACH STADT
Top cities that your audience is from.
DIESE METRIK VERWENDEN
Kunden, die "Facebook Audience" benutzen, haben auch diese Berichte installiert
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ECOMMERCE SUITE
Real-time online sales and SaaS subscription analytics