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HOME / DASHBOARDS / ADROLL

ADROLL DASHBOARD

AdRoll retargeting performance.

Octoboard data dashboard: Adroll report in octoboard
AdRoll offers retargeting software to online marketers. Octoboard platform integrates with AdRoll API and offers clients over 140 data visualisations (graphs, charts, tables) that cover AdRoll performance.

Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.

All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.

AdRoll available metrics are included in the list below. They are grouped in the following main categories:

  • Performance - key metrics for marketing agencies and teams
  • Paid advertising metrics including ad views, clicks, revenue and ROAS
  • Video metrics including video plays, cost and ROAS
Notes
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
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Last reviewed:
26-Sep-21
Dashboards:
Reports:
Client portals:
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Data refresh:
Data insights:
Office TV output:
Multi-client:

ADROLL TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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ADROLL METRICS

Can I track my Facebook post popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use an online social media dashboard for Facebook to watch engagement in popular social networks without constantly switching between accounts.

IMPRESSIONS AND CLICKS

Key Facebook Page metrics in one widget.
Description
This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.
Tips
Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.
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How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform will also track for you.

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
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Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Platform you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
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AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
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AD PERFORMANCE

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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
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CONVERSIONS

Ad conversions over time.
Description
Total number of conversion for account, selected campaign, ad group or ad.
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CLICK CONVERSIONS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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VIEW CONVERSIONS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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INFLUENCED CONVERSIONS

A conversion touched or assisted by an ad but not attributed due to the current attribution model.
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CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
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CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPA

CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENUE PER CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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CTC RATE

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Description
CTC Rate (%) = Click Conversions / Clicks * 100
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VTC RATE

View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Description
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
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OPEN RATE

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REVENUE

Company revenue over time.
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CLICK REVENUE

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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INFLUENCED REVENUE

Revenue touched or assisted by an ad but not attributed due to the current attribution model.
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ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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CLICK ROAS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VIEW ROAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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EMAILS SENT

Number of emails sent by a campaign.
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NEW VISITORS

The number of daily new visitors who came to your site after viewing a prospecting ad.
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ENGAGED VISITORS

The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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BOUNCED VISITORS

Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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NON BOUNCED VISITORS

Visitors who have only viewed more than one page after viewing a prospecting ad.
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NEW VISITOR COST

The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Description
New Visitor Cost = cost / dailyNewVisitors
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ENGAGED VISITOR COST

The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Description
Engaged Visitor Cost = cost / dailyEngagedVisitors
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VIDEO IMPRESSIONS

Impressions from video ads.
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VIDEO VIEWS

Number of times the video begun playing.
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VIDEO 25%

Number of times at least 25% of the video duration was played.
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VIDEO 50%

Number of times at least 50% of the video duration was played.
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VIDEO 75%

Number of times at least 75% of the video duration was played.
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VIDEO 100%

Number of times the full video duration was played.
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VCR

Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
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