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AUTOMATED REPORTING TEMPLATES
Select template and use our Sales, Finance, SEO, PPC reporting tools to generate automated reports or create online marketing dashboards.
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ADROLL DASHBOARD
AdRoll retargeting performance.
AdRoll offers retargeting software to online marketers. Octoboard platform integrates with AdRoll API and offers clients over 140 data visualisations (graphs, charts, tables) that cover AdRoll performance.
Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.
All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.
AdRoll available metrics are included in the list below. They are grouped in the following main categories:
Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.
All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.
AdRoll available metrics are included in the list below. They are grouped in the following main categories:
- Performance - key metrics for marketing agencies and teams
- Paid advertising metrics including ad views, clicks, revenue and ROAS
- Video metrics including video plays, cost and ROAS
Notes
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
ADROLL TEMPLATES
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ADROLL METRICS DASHBOARD
AdRoll key retargeting metrics (cost, reach, ROAS)
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ADROLL VIDEO METRICS DASHBOARD
AdRoll video metrics (video plays, reach)
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ADROLL METRICS TEMPLATE (REPORT)
AdRoll report - key retargeting metrics (cost, reach, ROAS)
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ADROLL VIDEO METRICS TEMPLATE (REPORT)
AdRoll report - video metrics (video plays, reach)
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ADROLL METRICS
IMPRESSIONS AND CLICKS
Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.
Clicks is the number of times users clicked on your Google ads.
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
Clicks is the number of times users clicked on your Google ads.
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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COST OVERVIEW
Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.
Cost Per Click (CPC) - Ads spend divided by ad clicks.
Cost Per Transaction - Ads spend divided by number of transactions.
Cost Per Click (CPC) - Ads spend divided by ad clicks.
CPC = Ads Spend / Ad Clicks
Cost Per Transaction - Ads spend divided by number of transactions.
Cost Per Action = Ads spend / Number of Transactions
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AD CAMPAIGN PERFORMANCE
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AD GROUP PERFORMANCE
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AD PERFORMANCE
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CLICKS
The sum of clicks of all kinds of ads and emails.
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IMPRESSIONS
The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COST
Cost associated to all kinds of ads and emails.
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CONVERSIONS
Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CLICK CONVERSIONS
Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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VIEW CONVERSIONS
View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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INFLUENCED CONVERSIONS
A conversion touched or assisted by an ad but not attributed due to the current attribution model.
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CTR
Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
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BOUNCE RATE
The percentage of daily new visitors who have only viewed one page and left your site after viewing a prospecting ad.
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CPC
Cost per click. Your average spend for one click.
Description
CPC ($) = Spend / Clicks
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CPM
Cost per mille. Cost per one thousand ad serves.
Description
CPM ($) = Spend / Impressions * 1000
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CPA
Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
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CPA CLICK
Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW
Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENUE PER CONVERSION
Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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CTC RATE
Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Description
CTC Rate (%) = Click Conversions / Clicks * 100
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VTC RATE
View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Description
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
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OPEN RATE
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REVENUE
Description
Revenue (amount) = View Revenue + Click Revenue
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CLICK REVENUE
Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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VIEW REVENUE
View-Attributed Revenue. Total earnings when someone views your ad and converts.
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INFLUENCED REVENUE
Revenue touched or assisted by an ad but not attributed due to the current attribution model.
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ROAS
Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
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CLICK ROAS
Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VIEW ROAS
View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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EMAILS SENT
Number of emails sent by a campaign.
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NEW VISITORS
The number of daily new visitors who came to your site after viewing a prospecting ad.
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ENGAGED VISITORS
The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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BOUNCED VISITORS
Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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NON BOUNCED VISITORS
Visitors who have only viewed more than one page after viewing a prospecting ad.
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NEW VISITOR COST
The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Description
New Visitor Cost = cost / dailyNewVisitors
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ENGAGED VISITOR COST
The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Description
Engaged Visitor Cost = cost / dailyEngagedVisitors
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VIDEO IMPRESSIONS
Impressions from video ads.
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VIDEO VIEWS
Number of times the video begun playing.
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VIDEO 25%
Number of times at least 25% of the video duration was played.
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VIDEO 50%
Number of times at least 50% of the video duration was played.
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VIDEO 75%
Number of times at least 75% of the video duration was played.
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VIDEO 100%
Number of times the full video duration was played.
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VCR
Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
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