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SendGrid email marketing reports using Octoboard analytics software.

Analyze email marketing campaign performance using this SendGrid data integration.

Automate SendGrid reports and dashboards
Connect SendGrid data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated SendGrid reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights

SENDGRID REPORTING

All your email marketing and automation metrics from SendGrid.

Octoboard data dashboard: Sendgrid application dashboard

SendGrid Integration: Building Automated SendGrid Email Marketing Reports Using Octoboard

Email marketing remains a critical component of digital marketing strategies. For businesses leveraging SendGrid for their email campaigns, understanding and showcasing the impact of these campaigns is vital. This is where integrating SendGrid with Octoboard comes into play, offering an efficient way to create automated, comprehensive reports. In this blog, we delve into how key SendGrid metrics can illuminate your marketing efforts and how Octoboard's analytics platform simplifies this process.

Understanding Key SendGrid Metrics

Automate all your marketing reports. Save time and retain clients with Octoboard.

  • SendGrid Reach

Understanding the reach of your email campaigns is fundamental. This metric provides insight into how many people your emails are touching, helping to gauge overall campaign size and scope.

  • SendGrid Campaign Emails Open

The open rate of your campaigns is a direct indicator of how engaging your email subjects and initial impressions are. This data point helps in tweaking your approach to boost engagement.

  • SendGrid Campaign Emails Clicked

Click rates go a step further, showing how compelling your email content is. It’s about understanding what drives your audience to take action.

  • SendGrid Subscribers

Monitoring your subscriber count over time can highlight the growth or attrition of your audience, guiding content and outreach strategies.

  • SendGrid Bounces

Bounce rates are essential for maintaining email list health and deliverability. High bounce rates can affect your sender reputation, so keeping an eye on this metric is crucial.

  • SendGrid Unsubs

Unsubscription rates offer insights into how relevant and engaging your audience finds your content. Keeping this number low is key to maintaining a healthy email list.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Why Automating Email Marketing Reports is a Game-Changer

Automating the generation of these reports using Octoboard not only saves hundreds of hours but also ensures consistency and accuracy in data reporting. Monthly or weekly automated reports provide continuous visibility into email marketing efforts, allowing teams to swiftly adjust strategies based on real-time data. This regular insight into campaign performance keeps both teams and management aligned and informed.

The Importance of Consolidated Email Marketing Reporting

Email marketing doesn't operate in isolation. By integrating multiple email marketing channels into a single reporting platform like Octoboard, teams gain a holistic view of their efforts. This consolidation is critical for understanding the overall impact of email marketing strategies, ensuring that all efforts are complementary and aligned towards common goals.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Advanced PPC Analytics: A Vital Tool for Marketing Agencies

Octoboard’s advanced PPC Analytics module is a powerhouse for marketing agencies. The ability to create new metrics, use advanced formulas, and report across different channels, locations, and currencies translates into highly tailored and insightful reports. This customization is invaluable for agencies managing diverse portfolios, enabling them to deliver precise, client-specific insights.

Harnessing the Power of Automated Data Insights with Octoboard and OpenAI

The integration of OpenAI with Octoboard takes data analysis to the next level. By utilizing the Octoboard Generated ChatGPT/OpenAI feature, marketing teams can automatically detect trends and gain insights from SendGrid data. This means staying ahead of the curve in marketing strategies, ensuring that activities are not just monitored but also intelligently analyzed for better decision-making.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Google Sheets Data Export: A Versatile Feature for Data Management

Octoboard’s Google Sheets data add-on feature is another significant aspect of this platform. By allowing SendGrid data to be exported to Google Sheets, teams can manipulate, visualize, and share data in a flexible and familiar environment. This feature is particularly useful for creating custom reports, conducting deeper data analysis, or simply for archival purposes.

Conclusion

In conclusion, the integration of SendGrid with Octoboard revolutionizes how marketing teams approach email marketing analytics. By leveraging key SendGrid metrics and utilizing Octoboard's comprehensive analytics and reporting tools, teams can save time, gain deeper insights, and make data-driven decisions with ease. From the consolidation of email marketing channels to the advanced capabilities of PPC analytics and the versatility of data export to Google Sheets, Octoboard provides a robust solution for email marketing reporting and analysis. Whether for internal team assessments or showcasing results to clients, these tools ensure that your email marketing efforts are not just visible but also impactful.

Tips
SendGrid offer the following groups of metrics:
  • Performance metrics
  • Unsubs, email blocks, bounces
  • Delivery stats
Metrics description source: SendGrid Statistics Overview
SendGrid parent accounts will see aggregated stats for their account and all subuser accounts. Subuser accounts will only see their own stats.
Notes
To connect to SendGrid please provide your account via API use keys. You can create API keys visiting https://app.sendgrid.com/settings/api_keys or by going to "SendGrid Settings" > "API keys".
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Last reviewed:
14-Apr-25
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Reports:
Client portals:
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Data refresh:
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SendGrid metrics

PERFORMANCE

Key performance metrics - Requests, Emails Opened and Clicked.
Description
Requests is the number of emails you requested to send via SendGrid. Opens is the total number of times your emails were opened by recipients. Clicks is the number of links that were clicked in your emails. SendGrid API will return data for the last 500 days.
USE THIS METRIC

ENGAGEMENT

Number of Email Opens and Clicks.
Description
Opens is the total number of times your emails were opened by recipients.
In order to track opens, you must have the Open Tracking app enabled.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid. Clicks is the number of links that were clicked in your emails.
In order to track clicks, you must have the Click Tracking App enabled.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
USE THIS METRIC

SEND REQUESTS

Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid. Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
USE THIS METRIC

DELIVERED

Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient. A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
USE THIS METRIC

OPENED

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.
In order to track opens, you must have the Open Tracking app enabled.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid. Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event. In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
USE THIS METRIC

CLICKED

Emails clicked count tracked over time.
Description
Clicks is the number of links that were clicked in your emails.
In order to track clicks, you must have the Click Tracking App enabled.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
USE THIS METRIC

OPEN RATE

Open email rate.
Description
Number of open emails relevant to total number of sent emails.
USE THIS METRIC

BLOCKED RATE

Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time. Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
USE THIS METRIC

BLOCKED

Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time. Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
USE THIS METRIC

INVALID EMAILS

Malformed email addresses instances.
Description
Invalid Emails is the number of recipients that you sent emails to, who had malformed email addresses or whose mail provider reported the address as invalid. An invalid email occurs when you attempt to send email to an address that is formatted in a manner that does not meet internet email format standards or the email does not exist at the recipient’s mail server. Examples include addresses without the “@” sign or addresses that include certain special characters and/or spaces. This response can come from our own server or the recipient mail server.
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BOUNCES AND UNSUBS RATE

Email bounces and unsubs rates tracked over time.
Description
Bounces is the number of emails that bounced instead of being delivered.
Bounce Rate = Bounced Emails % Emails Delivered
Unsubscribes is the number of recipients who unsubscribed from your emails.
Unsubscribe Rate = Unsubscribe Count % Emails Delivered
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BOUNCES

Email bounces count over time.
Description
Bounces is the number of emails that bounced instead of being delivered. Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
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UNSUBSCRIBES

Email unsubscribers over time.
Description
Unsubscribes is the number of recipients who unsubscribed from your emails.
USE THIS METRIC

UNSUBS DROPS

Number of emails dropped by SendGrid
Description
Unsubscribe Drops is the number of emails dropped by SendGrid because the recipient unsubscribed from your emails.
USE THIS METRIC

SPAM RATE

Spam report (complaints) rate over time.
Description
Spam Rate is the number of emails reported as spam relative to total number of sent (delivered) emails.
Spam Rate = Spam Reports Count % Emails Delivered
Tips
It is important that spam reporter email addresses are permanently removed from your send list even if the customer has previously opted in. Continuing to send to customers that have reported your email as spam can severely affect your deliverability rating.
Make it easier for someone to find the unsubscribe button than it is to find the spam button.
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SPAM COUNT

Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam. A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
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CLICK RATE

Click email rate.
Description
Number of email links clicked relevant to number of email sent.
USE THIS METRIC

DELIVERY RATE

Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).
Delivery Rate = Emails Delivered % Emails Sent
USE THIS METRIC
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