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Best automated SendGrid reports for marketing teams
Build automated marketing reports for your analytics teams and clients using SendGrid data.
Automate SendGrid reports and dashboards
Connect SendGrid data and create automated reports and dashboards
Business features include
Automated SendGrid reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
Automate SendGrid reports and dashboards
Connect SendGrid data and create automated reports and dashboards
Multi-channel templates for SendGrid
We created over 300 professional reports for you to use. Modify SendGrid data reports or create new reports from scratch.
Build SendGrid reports quickly — Use our templates
No need to study all SendGrid metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom SendGrid reports or modify any of the existing templates.
You can also create custom SendGrid reports or modify any of the existing templates.
Showcase your SendGrid data
Show how hard you work for your clients. Create SendGrid graphs and metrics that demonstrate positive historical changes and results.
Compare historical SendGrid KPI changes and prove ROI to any business with regular and automated reporting.
Enable white label client portal
Create and host white label client portal on your website using SendGrid data. Use our library of templates, place your logo and send automated reports in seconds.
Share data view links
Create public and private SendGrid dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
Use OpenAI and ChatGPT to indentify SendGrid data trends
Octoboard will constantly monitor SendGrid data changes for you. We use ChatGPT and OpenAI to identify SendGrid trends and send regular updates.
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We employ our own machine learning algorithms to automatically discover SendGrid trends that you may miss. Connect to your SendGrid data and receive insights in your Email box.
EMAIL MARKETING REPORTING TOOL / SENDGRID
SENDGRID REPORTING
All your email marketing and automation metrics from SendGrid.
SendGrid is an email marketing service. It competes with MailChimp, ActiveCampaign, Campaign Monitor, Constant Contact, GetResponse and other Email Marketing SaaS products.
Tips
SendGrid offer the following groups of metrics:
- Performance metrics
- Unsubs, email blocks, bounces
- Delivery stats
Metrics description source: SendGrid Statistics Overview
SendGrid parent accounts will see aggregated stats for their account and all subuser accounts. Subuser accounts will only see their own stats.
Notes
To connect to SendGrid please provide your account via API use keys. You can create API keys visiting https://app.sendgrid.com/settings/api_keys or by going to "SendGrid Settings" > "API keys".
SendGrid metrics
PERFORMANCE
Key performance metrics - Requests, Emails Opened and Clicked.
Description
Requests is the number of emails you requested to send via SendGrid.
Opens is the total number of times your emails were opened by recipients.
Clicks is the number of links that were clicked in your emails.
SendGrid API will return data for the last 500 days.
Opens is the total number of times your emails were opened by recipients.
Clicks is the number of links that were clicked in your emails.
SendGrid API will return data for the last 500 days.
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ENGAGEMENT
Number of Email Opens and Clicks.
Description
Opens is the total number of times your emails were opened by recipients.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Clicks is the number of links that were clicked in your emails.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
In order to track opens, you must have the Open Tracking app enabled.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Clicks is the number of links that were clicked in your emails.
In order to track clicks, you must have the Click Tracking App enabled.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
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SEND REQUESTS
Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid.
Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
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DELIVERED
Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.
A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
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OPENED
Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.
In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
In order to track opens, you must have the Open Tracking app enabled.
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.
In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
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CLICKED
Emails clicked count tracked over time.
Description
Clicks is the number of links that were clicked in your emails.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
In order to track clicks, you must have the Click Tracking App enabled.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
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OPEN RATE
Open email rate.
Description
Number of open emails relevant to total number of sent emails.
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BLOCKED RATE
Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
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BLOCKED
Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs.
When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
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INVALID EMAILS
Malformed email addresses instances.
Description
Invalid Emails is the number of recipients that you sent emails to, who had malformed email addresses or whose mail provider reported the address as invalid.
An invalid email occurs when you attempt to send email to an address that is formatted in a manner that does not meet internet email format standards or the email does not exist at the recipient’s mail server. Examples include addresses without the “@” sign or addresses that include certain special characters and/or spaces. This response can come from our own server or the recipient mail server.
An invalid email occurs when you attempt to send email to an address that is formatted in a manner that does not meet internet email format standards or the email does not exist at the recipient’s mail server. Examples include addresses without the “@” sign or addresses that include certain special characters and/or spaces. This response can come from our own server or the recipient mail server.
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BOUNCES AND UNSUBS RATE
Email bounces and unsubs rates tracked over time.
Description
Bounces is the number of emails that bounced instead of being delivered.
Unsubscribes is the number of recipients who unsubscribed from your emails.
Bounce Rate = Bounced Emails % Emails Delivered
Unsubscribes is the number of recipients who unsubscribed from your emails.
Unsubscribe Rate = Unsubscribe Count % Emails Delivered
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BOUNCES
Email bounces count over time.
Description
Bounces is the number of emails that bounced instead of being delivered.
Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
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UNSUBSCRIBES
Email unsubscribers over time.
Description
Unsubscribes is the number of recipients who unsubscribed from your emails.
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UNSUBS DROPS
Number of emails dropped by SendGrid
Description
Unsubscribe Drops is the number of emails dropped by SendGrid because the recipient unsubscribed from your emails.
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SPAM RATE
Spam report (complaints) rate over time.
Description
Spam Rate is the number of emails reported as spam relative to total number of sent (delivered) emails.
Spam Rate = Spam Reports Count % Emails Delivered
Tips
It is important that spam reporter email addresses are permanently removed from your send list even if the customer has previously opted in. Continuing to send to customers that have reported your email as spam can severely affect your deliverability rating.
Make it easier for someone to find the unsubscribe button than it is to find the spam button.
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SPAM COUNT
Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam.
A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
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CLICK RATE
Click email rate.
Description
Number of email links clicked relevant to number of email sent.
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DELIVERY RATE
Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).
Delivery Rate = Emails Delivered % Emails Sent
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