SendGrid email marketing reports using Octoboard analytics software.
Analyze email marketing campaign performance using this SendGrid data integration.
Automate SendGrid reports and dashboards
Connect SendGrid data and create automated reports and dashboards
Multi-channel templates for SendGrid
We created over 300 professional reports for you to use. Modify SendGrid data reports or create new reports from scratch.
Build SendGrid reports quickly — Use our templates
No need to study all SendGrid metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom SendGrid reports or modify any of the existing templates.
Showcase your SendGrid data
Show how hard you work for your clients. Create SendGrid graphs and metrics that demonstrate positive historical changes and results.
Compare historical SendGrid KPI changes and prove ROI to any business with regular and automated reporting.
Enable white label client portal
Create and host white label client portal on your website using SendGrid data. Use our library of templates, place your logo and send automated reports in seconds.
Share data view links
Create public and private SendGrid dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
Use OpenAI and ChatGPT to indentify SendGrid data trends
Octoboard will constantly monitor SendGrid data changes for you. We use ChatGPT and OpenAI to identify SendGrid trends and send regular updates.
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SENDGRID REPORTING
All your email marketing and automation metrics from SendGrid.
SendGrid Integration: Building Automated SendGrid Email Marketing Reports Using Octoboard
Email marketing remains a critical component of digital marketing strategies. For businesses leveraging SendGrid for their email campaigns, understanding and showcasing the impact of these campaigns is vital. This is where integrating SendGrid with Octoboard comes into play, offering an efficient way to create automated, comprehensive reports. In this blog, we delve into how key SendGrid metrics can illuminate your marketing efforts and how Octoboard's analytics platform simplifies this process.
Understanding Key SendGrid Metrics
- SendGrid Reach
Understanding the reach of your email campaigns is fundamental. This metric provides insight into how many people your emails are touching, helping to gauge overall campaign size and scope.
- SendGrid Campaign Emails Open
The open rate of your campaigns is a direct indicator of how engaging your email subjects and initial impressions are. This data point helps in tweaking your approach to boost engagement.
- SendGrid Campaign Emails Clicked
Click rates go a step further, showing how compelling your email content is. It’s about understanding what drives your audience to take action.
- SendGrid Subscribers
Monitoring your subscriber count over time can highlight the growth or attrition of your audience, guiding content and outreach strategies.
- SendGrid Bounces
Bounce rates are essential for maintaining email list health and deliverability. High bounce rates can affect your sender reputation, so keeping an eye on this metric is crucial.
- SendGrid Unsubs
Unsubscription rates offer insights into how relevant and engaging your audience finds your content. Keeping this number low is key to maintaining a healthy email list.
Why Automating Email Marketing Reports is a Game-Changer
Automating the generation of these reports using Octoboard not only saves hundreds of hours but also ensures consistency and accuracy in data reporting. Monthly or weekly automated reports provide continuous visibility into email marketing efforts, allowing teams to swiftly adjust strategies based on real-time data. This regular insight into campaign performance keeps both teams and management aligned and informed.
The Importance of Consolidated Email Marketing Reporting
Email marketing doesn't operate in isolation. By integrating multiple email marketing channels into a single reporting platform like Octoboard, teams gain a holistic view of their efforts. This consolidation is critical for understanding the overall impact of email marketing strategies, ensuring that all efforts are complementary and aligned towards common goals.
Advanced PPC Analytics: A Vital Tool for Marketing Agencies
Octoboard’s advanced PPC Analytics module is a powerhouse for marketing agencies. The ability to create new metrics, use advanced formulas, and report across different channels, locations, and currencies translates into highly tailored and insightful reports. This customization is invaluable for agencies managing diverse portfolios, enabling them to deliver precise, client-specific insights.
Harnessing the Power of Automated Data Insights with Octoboard and OpenAI
The integration of OpenAI with Octoboard takes data analysis to the next level. By utilizing the Octoboard Generated ChatGPT/OpenAI feature, marketing teams can automatically detect trends and gain insights from SendGrid data. This means staying ahead of the curve in marketing strategies, ensuring that activities are not just monitored but also intelligently analyzed for better decision-making.
Google Sheets Data Export: A Versatile Feature for Data Management
Octoboard’s Google Sheets data add-on feature is another significant aspect of this platform. By allowing SendGrid data to be exported to Google Sheets, teams can manipulate, visualize, and share data in a flexible and familiar environment. This feature is particularly useful for creating custom reports, conducting deeper data analysis, or simply for archival purposes.
Conclusion
In conclusion, the integration of SendGrid with Octoboard revolutionizes how marketing teams approach email marketing analytics. By leveraging key SendGrid metrics and utilizing Octoboard's comprehensive analytics and reporting tools, teams can save time, gain deeper insights, and make data-driven decisions with ease. From the consolidation of email marketing channels to the advanced capabilities of PPC analytics and the versatility of data export to Google Sheets, Octoboard provides a robust solution for email marketing reporting and analysis. Whether for internal team assessments or showcasing results to clients, these tools ensure that your email marketing efforts are not just visible but also impactful.
- Performance metrics
- Unsubs, email blocks, bounces
- Delivery stats
Metrics description source: SendGrid Statistics Overview
Automated data reports enabled by Octoboard software
SENDGRID EMAIL MARKETING DASHBOARD
SENDGRID EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)
SendGrid metrics
PERFORMANCE
Opens is the total number of times your emails were opened by recipients.
Clicks is the number of links that were clicked in your emails.
SendGrid API will return data for the last 500 days.
ENGAGEMENT
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Clicks is the number of links that were clicked in your emails.
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
SEND REQUESTS
Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
DELIVERED
A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
OPENED
SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.
Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.
In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
CLICKED
SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.
OPEN RATE
BLOCKED RATE
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
BLOCKED
When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.
Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
INVALID EMAILS
An invalid email occurs when you attempt to send email to an address that is formatted in a manner that does not meet internet email format standards or the email does not exist at the recipient’s mail server. Examples include addresses without the “@” sign or addresses that include certain special characters and/or spaces. This response can come from our own server or the recipient mail server.
BOUNCES AND UNSUBS RATE
Unsubscribes is the number of recipients who unsubscribed from your emails.
BOUNCES
Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.
UNSUBSCRIBES
UNSUBS DROPS
SPAM RATE
SPAM COUNT
A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
CLICK RATE
DELIVERY RATE
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