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SendGrid Email Marketing Template for AgenciesReport - Automated Email Marketing Report: SendGrid Metrics Overview

Discover how an Automated Email Marketing Report, powered by SendGrid metrics and enhanced by Octoboard’s analytics capabilities, can transform your marketing efforts.

New marketing template — SendGrid Email Marketing template for agencies (Report)
We have added a new data template "SendGrid Email Marketing template for agencies (Report)" for automating SendGrid data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — SendGrid Email Marketing template for agencies (Report)
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — SendGrid Email Marketing template for agencies (Report)

We have added a new data template "SendGrid Email Marketing template for agencies (Report)" for automating SendGrid data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "SendGrid Email Marketing template for agencies (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "SendGrid Email Marketing template for agencies (Report)".

Share with teams
Public links and embedding

Make your SendGrid data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage SendGrid data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your SendGrid Email Marketing template for agencies (Report) data

Create SendGrid graphs and metrics that demonstrate positive historical changes and results. Compare historical SendGrid KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable SendGrid client portal

Create and host white label client portal on your website using SendGrid data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "SendGrid Email Marketing template for agencies (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify SendGrid data trends

Octoboard will constantly monitor data changes in the "SendGrid Email Marketing template for agencies (Report)" template. We use ChatGPT and OpenAI to identify SendGrid trends and send regular updates.

Connect SendGrid once and enable our AI engine

We employ our own machine learning algorithms to automatically discover SendGrid trends that you may miss. Connect to your SendGrid data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / SENDGRID EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)

SENDGRID EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)

SendGrid Email Marketing report template for clients - Overview metrics

Template for generated report: Facebook engagement metrics in social media dashboard

### Automated Email Marketing Report: SendGrid Metrics Overview

In the rapidly evolving landscape of digital marketing, email remains a cornerstone for communication and engagement strategies. Leveraging data analytics platforms like Octoboard, which integrates with SendGrid's robust email services, offers marketing teams an unparalleled advantage. This blog post delves into how an Automated Email Marketing Report, powered by SendGrid metrics and enhanced by Octoboard’s analytics capabilities, can transform your marketing efforts into a well-oiled machine, delivering insights and efficiency at scale.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



The Significance of Email Marketing Metrics

Understanding and tracking email marketing metrics are critical for any marketing strategy aiming for success. Metrics such as SendGrid Requests, Delivered, Opens, Clicks, Click Rate, Delivery Rate, Blocked Rate, Blocks, Bounces, Spam, Unsubs, and Spam Rate provide a comprehensive view of an email campaign's performance. These indicators help in assessing the effectiveness of email content, the health of your email list, and the overall engagement of your audience.

  • li: **SendGrid Requests** and **Delivered** metrics offer insights into the reach of your campaigns.
  • li: **Opens** and **Clicks**, along with **Click Rate**, reflect engagement levels, showing how compelling your content is for your audience.
  • li: **Delivery Rate** and **Blocked Rate** highlight the deliverability of your emails, essential for ensuring your messages reach the inbox.
  • li: **Bounces** and **Spam** rates indicate potential issues with email lists or content that could affect sender reputation.
  • li: **Unsubs** provide direct feedback from your audience, helping tailor future content.


Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Automating Reports for Efficiency and Insight

The automation of Email Marketing Reports through platforms like Octoboard offers a significant time-saving benefit. Generating these reports manually is a time-consuming process that can involve hours of data collection and analysis. By automating this process, marketing teams can focus on strategy and content creation, rather than getting bogged down in data aggregation.

Automated reports sent out monthly or weekly to teams or management provide consistent visibility into Email Marketing efforts. This regular insight helps in quickly identifying trends, making necessary adjustments, and showcasing the value of email marketing initiatives to clients or stakeholders.

Content Creation and GA4 Ranking

Creating content that resonates with your audience not only boosts engagement but also plays a crucial role in SEO rankings on Google Analytics 4 (GA4). The insights garnered from SendGrid metrics can inform content strategies, ensuring that email marketing efforts contribute to higher rankings on GA4. Monitoring these efforts through Octoboard reports offers a dual benefit: enhancing email engagement while contributing to overall SEO strategy.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Consolidation of Email Marketing Reporting

The Octoboard Marketing Analytics platform brings all Email Marketing reporting into one place. This consolidation is crucial for several reasons:

  • li: It offers a holistic view of email campaign performance across various metrics.
  • li: Enables quick comparison and analysis, helping identify what works and what doesn’t.
  • li: Simplifies report generation and sharing with stakeholders, providing clear, actionable insights.


Advanced PPC Analytics

Octoboard’s advanced PPC Analytics module extends beyond email marketing, allowing marketing teams to build new metrics, dimensions, and use advanced formulas to transform PPC data. This capability is invaluable for marketing agencies managing campaigns across different PPC channels, locations, and currencies. The ability to customize and refine PPC analytics ensures that agencies can offer tailored insights and strategies to their clients. For more information, visit Octoboard PPC Analytics module.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Automating Data Detection of Trends

Staying ahead in marketing requires not just monitoring but understanding trends as they emerge. Octoboard’s integration with OpenAI enables automated detection of trends using SendGrid metrics, providing marketing teams with a competitive edge. This feature ensures that agencies and teams are not just tracking their activity but are also strategically responding to trends in real-time. For more details, check out Octoboard Generated ChatGPT/OpenAI feature.

Integration with Google Sheets

The Octoboard Google Sheets data export feature further enhances the utility of SendGrid data by allowing for seamless export to Google Sheets documents. This integration offers several advantages:

  • li: Enables easy sharing and collaboration on data analysis.
  • li: Facilitates custom data manipulation and visualization for specific needs.
  • li: Provides a backup option for data, ensuring it’s readily accessible.


For more information, visit Octoboard Google Sheets add-on feature.

In summary, leveraging Octoboard’s analytics platform to automate and enhance Email Marketing Reports using SendGrid data not only saves time but also provides deep insights into campaign performance. These insights allow marketing teams to refine strategies, prove value to clients, and ultimately drive more successful marketing outcomes. The integration of advanced analytics, PPC management, trend detection, and data export capabilities makes Octoboard an indispensable tool for marketing agencies looking to harness the power of email marketing analytics for strategic advantage.

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GET THIS TEMPLATE
Last reviewed:
3-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"SENDGRID EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)" METRICS

SEND REQUESTS

Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid.

Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.

USE THIS METRIC

DELIVERED

Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.

A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.

USE THIS METRIC

OPENED

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.

In order to track opens, you must have the Open Tracking app enabled.


SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.

USE THIS METRIC

CLICKED

Emails clicked count tracked over time.
Description
Clicks is the number of links that were clicked in your emails.

In order to track clicks, you must have the Click Tracking App enabled.


SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.

USE THIS METRIC

BLOCKED RATE

Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

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BLOCKED

Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs.

When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

USE THIS METRIC

BOUNCES

Email bounces count over time.
Description
Bounces is the number of emails that bounced instead of being delivered.

Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.

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UNSUBSCRIBES

Email unsubscribers over time.
Description
Unsubscribes is the number of recipients who unsubscribed from your emails.

USE THIS METRIC

SPAM RATE

Spam report (complaints) rate over time.
Description
Spam Rate is the number of emails reported as spam relative to total number of sent (delivered) emails.

Spam Rate = Spam Reports Count % Emails Delivered


Tips
It is important that spam reporter email addresses are permanently removed from your send list even if the customer has previously opted in. Continuing to send to customers that have reported your email as spam can severely affect your deliverability rating.

Make it easier for someone to find the unsubscribe button than it is to find the spam button.
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SPAM COUNT

Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam.

A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.

USE THIS METRIC

CLICK RATE

Click email rate.
Description
Number of email links clicked relevant to number of email sent.
USE THIS METRIC

DELIVERY RATE

Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).

Delivery Rate = Emails Delivered % Emails Sent


USE THIS METRIC
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