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Understanding Key Metrics: A Guide to the CampaignMonitor Email Marketing Dashboard

Learn about the key metrics included in the "CampaignMonitor Email Marketing dashboard" and their definitions.

New marketing template — CampaignMonitor Email Marketing dashboard
We have added a new data template "CampaignMonitor Email Marketing dashboard" for automating Campaign Monitor data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — CampaignMonitor Email Marketing dashboard
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — CampaignMonitor Email Marketing dashboard

We have added a new data template "CampaignMonitor Email Marketing dashboard" for automating Campaign Monitor data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "CampaignMonitor Email Marketing dashboard" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "CampaignMonitor Email Marketing dashboard".

Share with teams
Public links and embedding

Make your Campaign Monitor data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Campaign Monitor data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your CampaignMonitor Email Marketing dashboard data

Create Campaign Monitor graphs and metrics that demonstrate positive historical changes and results. Compare historical Campaign Monitor KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Campaign Monitor client portal

Create and host white label client portal on your website using Campaign Monitor data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "CampaignMonitor Email Marketing dashboard". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Campaign Monitor data trends

Octoboard will constantly monitor data changes in the "CampaignMonitor Email Marketing dashboard" template. We use ChatGPT and OpenAI to identify Campaign Monitor trends and send regular updates.

Connect Campaign Monitor once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Campaign Monitor trends that you may miss. Connect to your Campaign Monitor data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / CAMPAIGNMONITOR EMAIL MARKETING DASHBOARD

CAMPAIGNMONITOR EMAIL MARKETING DASHBOARD

Campaign Monitor Email Marketing dashboard template for clients - Overview metrics

Template for generated report: Facebook engagement metrics in social media dashboard

Understanding the Key Metrics

The "CampaignMonitor Email Marketing dashboard" provides valuable insights into the performance of email marketing campaigns. Let's take a closer look at the key metrics included in this report and their definitions:

Campaign Monitor Reach: This metric measures the number of unique recipients who have received an email campaign. It gives marketing teams an idea of the overall reach and potential audience size.

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Campaign Monitor Campaign Emails Open: This metric tracks the number of times emails from a campaign have been opened by recipients. It indicates the effectiveness of email subject lines, content, and overall engagement.

Campaign Monitor Campaign Emails Clicked: This metric measures the number of clicks generated by links within campaign emails. It provides insights into the level of engagement and the effectiveness of call-to-action buttons or links.

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Campaign Monitor Subscribers: This metric reflects the number of individuals who have subscribed to receive email campaigns. It helps businesses track the growth of their subscriber base and evaluate the success of lead generation efforts.

Campaign Monitor Bounces: This metric indicates the number of emails that were not successfully delivered to recipients' inboxes. It highlights issues such as invalid email addresses or spam filters and helps optimize email deliverability.

Campaign Monitor Unsubs: This metric represents the number of subscribers who have chosen to unsubscribe from receiving future email campaigns. It offers insights into the level of customer satisfaction, content relevance, and overall campaign effectiveness.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



The Importance of these Metrics

Each of these metrics plays a vital role in the success of marketing teams and online businesses. Let's explore their importance in more detail:

Campaign Monitor Reach: Knowing the reach of an email campaign helps businesses gauge the potential impact and exposure. It allows marketing teams to understand the size of the audience they are targeting and make data-driven decisions about campaign expansion or optimization.

Campaign Monitor Campaign Emails Open: The number of email opens provides insights into the effectiveness of subject lines, email design, and overall engagement. It helps marketing teams understand which campaigns are resonating with their audience and refine their messaging accordingly.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Campaign Monitor Campaign Emails Clicked: Click-through rates indicate the level of interest and engagement generated by campaign content. By tracking this metric, businesses can identify the most compelling content and optimize future campaigns for increased conversions and customer engagement.

Campaign Monitor Subscribers: The growth of a subscriber base is crucial for online businesses. It represents an expanding pool of potential customers and brand advocates. Tracking this metric helps marketing teams evaluate the success of lead generation strategies and adjust their efforts accordingly.

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Campaign Monitor Bounces: High bounce rates can negatively impact the effectiveness of email campaigns. By monitoring this metric, businesses can identify and resolve issues that may be preventing emails from reaching their intended recipients, ensuring better deliverability and engagement.

Campaign Monitor Unsubs: The number of unsubscribesreflects the level of customer satisfaction and the effectiveness of email campaigns. It's essential for marketing teams to monitor this metric to understand why subscribers are choosing to unsubscribe. This feedback can help them improve content relevancy, personalization, and overall campaign performance.

The Benefits of Automated Data Analytics with Octoboard

Generating and automating the "CampaignMonitor Email Marketing dashboard" report using Octoboard provides several benefits for marketing teams and online businesses:

Time Efficiency: Manual data gathering and report generation can be time-consuming and prone to errors. Octoboard automates the process, saving marketing teams valuable time that can be better spent on analyzing data and making data-driven decisions.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Real-time Insights: Octoboard provides real-time data updates, ensuring that marketing teams have access to the most current information. This enables them to respond quickly to campaign performance trends and make necessary adjustments in real-time.

Data Visualization: Octoboard presents data in visually appealing and easy-to-understand dashboards. This makes it simple for marketing teams to interpret and communicate key metrics to stakeholders, fostering better collaboration and decision-making.

Customizability: Octoboard allows marketing teams to customize reports according to their specific needs and preferences. They can select the relevant metrics, set up automatic report delivery, and choose the frequency of updates, ensuring that the report aligns with their unique goals and objectives.

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Data Integration: Octoboard seamlessly integrates with various data sources and platforms, including CampaignMonitor, allowing marketing teams to consolidate data from multiple sources into a single, comprehensive report. This holistic view enables them to identify correlations and make more informed marketing decisions.

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Last reviewed:
31-Mar-24
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"CAMPAIGNMONITOR EMAIL MARKETING DASHBOARD" METRICS

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.

USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
USE THIS METRIC

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
USE THIS METRIC
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