OCTOBOARD
English
PRICING
RESOURCES
LOGIN
TRIAL
TRIAL
English

Transform Your Email Marketing Strategy with ActiveCampaign Email Marketing and Octoboard Analytics

Learn how to build real-time email marketing dashboards using ActiveCampaign Email Marketing.

New marketing template — ActiveCampaign Email Marketing
We have added a new data template "ActiveCampaign Email Marketing" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — ActiveCampaign Email Marketing
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — ActiveCampaign Email Marketing

We have added a new data template "ActiveCampaign Email Marketing" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "ActiveCampaign Email Marketing" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "ActiveCampaign Email Marketing".

Share with teams
Public links and embedding

Make your ActiveCampaign data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage ActiveCampaign data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your ActiveCampaign Email Marketing data

Create ActiveCampaign graphs and metrics that demonstrate positive historical changes and results. Compare historical ActiveCampaign KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable ActiveCampaign client portal

Create and host white label client portal on your website using ActiveCampaign data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "ActiveCampaign Email Marketing". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify ActiveCampaign data trends

Octoboard will constantly monitor data changes in the "ActiveCampaign Email Marketing" template. We use ChatGPT and OpenAI to identify ActiveCampaign trends and send regular updates.

Connect ActiveCampaign once and enable our AI engine

We employ our own machine learning algorithms to automatically discover ActiveCampaign trends that you may miss. Connect to your ActiveCampaign data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / ACTIVECAMPAIGN EMAIL MARKETING

ACTIVECAMPAIGN EMAIL MARKETING

ActiveCampaign Email Marketing dashboard template - Overview metrics

Template for generated report: Octoboard google ads audience overview

Building Real-Time Email Marketing Dashboards: ActiveCampaign Email Marketing

In the rapidly evolving digital marketing landscape, email marketing remains a cornerstone strategy for engaging and retaining customers. ActiveCampaign, a leading email marketing platform, provides businesses with powerful tools to reach their audience. However, the real magic happens when you leverage these tools through an analytics platform like Octoboard, which amplifies your ability to monitor, analyze, and react to your email marketing efforts in real time. This blog post explores how integrating ActiveCampaign data with Octoboard can transform your email marketing strategy.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Understanding ActiveCampaign Metrics for Informed Decisions

The key to successful email marketing lies in understanding and acting on your campaign data. Here’s how each metric can guide your strategy:

  • Active Campaign Campaign Reach: This metric offers insight into the size of your audience, enabling you to gauge the potential impact of your campaigns.
  • Active Campaign Campaign Emails Open: Tracking opens provides a direct measure of how engaging your subject lines and sender name are, acting as a first step in evaluating content relevance.
  • Active Campaign Campaign Emails Clicked: Click-through rates go a step further by measuring the effectiveness of your email content and calls-to-action, indicating how well you're driving engagement.
  • Active Campaign Contacts Total: This is a fundamental metric for assessing the growth of your email list and, by extension, your potential market reach over time.
  • Active Campaign Campaign Bounces: High bounce rates can indicate issues with your email list's health or deliverability problems, signaling the need for list maintenance or segmentation strategies.
  • Active Campaign Campaign Unsubscribes: While it's natural to have some unsubscribes, a high rate can be a red flag for content relevance, frequency issues, or audience mismatch.


The Power of Automation with Octoboard

Using a platform like Octoboard for marketing analytics transforms the complex task of dashboard creation and data analysis into a streamlined, efficient process. Automation saves countless hours by generating real-time email marketing dashboards that draw from ActiveCampaign’s cloud data API, offering insights at a glance.

Moreover, Octoboard’s capability to build white label client portals means marketing agencies can offer personalized, branded analytics experiences to their clients, enhancing value and customer satisfaction.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Visibility and Monitoring: The Key to Email Marketing Success

Displaying an ActiveCampaign dashboard prominently in your office does more than just fill screen space. It serves as a constant, real-time reminder of your email marketing performance, encouraging teams to stay focused on key metrics and goals. Monitoring these metrics closely ensures that strategies can be adjusted on the fly, optimizing campaigns for better engagement and conversion rates.

The Importance of Consolidating PPC Reporting

Beyond email marketing, many businesses utilize multiple PPC (Pay-Per-Click) channels to maximize their reach. The challenge lies in aggregating and analyzing data across these various platforms. Octoboard’s analytics platform excels here by bringing all PPC reporting into one centralized location. This consolidation is crucial for several reasons:

  • Efficiency in Reporting: Saves time and resources by eliminating the need to manually compile reports from different platforms.
  • Comprehensive Analysis: Provides a holistic view of advertising efforts, making it easier to identify trends, allocate budgets, and optimize campaigns across channels.
  • Customization and Flexibility: Allows for the creation of tailored reports that meet specific business needs, including tracking performance by location, device, and more.


Advanced PPC Analytics for Marketing Agencies

For marketing agencies managing campaigns across various platforms and geographies, the advanced PPC Analytics module offered by Octoboard is a game-changer. This feature enables the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data. It allows agencies to deliver more sophisticated, customized reporting solutions to their clients, enhancing their competitive edge. Explore the advanced capabilities of Octoboard’s PPC Analytics module here.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Automating Trend Detection with Octoboard and ActiveCampaign Data

The future of marketing analytics lies in automation and intelligent trend detection. Octoboard’s integration with OpenAI enables the automated analysis of ActiveCampaign data, identifying trends and generating insights without manual intervention. This feature ensures marketing teams and agencies are always ahead of the curve, making data-driven decisions swiftly to optimize their email marketing strategies. Discover how Octoboard's automated data insights can revolutionize your marketing analysis here.

Leveraging Google Sheets for Enhanced Data Management

The ability to export data directly to Google Sheets is a feature that further exemplifies Octoboard’s commitment to making data accessible and manageable. This capability allows marketing teams to customize, analyze, and share ActiveCampaign data effortlessly. Whether it's for deep-dive analyses, custom report creation, or sharing insights with stakeholders, the Google Sheets data add-on is an invaluable tool for any marketing team leveraging ActiveCampaign. Learn more about this feature and how to integrate it into your workflow here.

Embracing the Future of Email Marketing Analytics

In summary, the integration of ActiveCampaign data with Octoboard’s analytics platform offers an unparalleled advantage for businesses and marketing agencies. By automating the creation and monitoring of email marketing dashboards, teams can stay informed and agile, adjusting strategies in real time for maximum impact. The ability to consolidate PPC reporting and leverage advanced analytics further enhances the strategic decision-making process, ensuring that every campaign is optimized for success.

As digital marketing continues to evolve, the tools and technologies that enable us to understand and act on our data in real time will become increasingly critical. Octoboard’s suite of features, from trend automation to Google Sheets integration, positions marketing teams to lead the charge, driving performance and engagement in an ever-competitive landscape.

883
GET THIS TEMPLATE
Last reviewed:
12-Feb-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ACTIVECAMPAIGN EMAIL MARKETING" METRICS

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
USE THIS METRIC

ACTIVE CONTACTS

Total number of contact excluding unsubscribed clients.
Description
Displays total number of contacts in your ActiveCampaign account minus the number of clients who unsubscribed from your lists.

Please note that ActiveCampaign provides updated data with some delay. This widget does not include unsubscribed clients. The numbers can go up and down over time.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 10 latest campaigns.
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
GET OCTOBOARD FREE

Octoboard customers who created this report also used the following data templates:

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Activecampaign engagement template

ACTIVECAMPAIGN ENGAGEMENT

Campaigns, list and automation engagement metrics
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

ACTIVECAMPAIGN EMAIL MARKETING

ActiveCampaign Email Marketing dashboard template - Overview metrics
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

ACTIVECAMPAIGN EMAIL MARKETING TEMPLATE (REPORT)

ActiveCampaign Email Marketing report template - Overview metrics