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Automated email marketing reports and analytics using ActiveCampaign data

Use Octoboard cloud data analytics platform to connect to your ActiveCampaign account and build regular reports and dashboards that show key Email Marketing metrics.

Automate ActiveCampaign reports and dashboards
Connect ActiveCampaign data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated ActiveCampaign reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights

ACTIVECAMPAIGN REPORTING

All your email marketing and automation metrics from ActiveCampaign.

Octoboard data dashboard: Active campaign dashboard

ActiveCampaign Integration: Building Automated ActiveCampaign Email Marketing Reports Using Octoboard

Understanding the Power of Key ActiveCampaign Metrics

ActiveCampaign, a robust email marketing tool, offers several critical metrics that help in measuring the effectiveness of email marketing strategies. Each of these metrics provides invaluable insights for marketing teams and their clients.

  • ActiveCampaign Reach: This metric indicates the total number of unique subscribers who have received your emails. It’s an essential measure of the breadth of your campaigns and helps in understanding the audience size.
  • ActiveCampaign Campaign Emails Open: Tracking the open rates of emails is crucial. It tells you how many recipients are actually opening and potentially reading your emails, giving an indication of how engaging your subject lines and content are.
  • ActiveCampaign Campaign Emails Clicked: Click-through rates (CTR) measure the effectiveness of the content and calls-to-action (CTAs) within your emails. High CTRs often signal compelling content and effective CTAs.
  • ActiveCampaign Subscribers: This metric keeps track of the number of subscribers on your mailing list, a direct indicator of your growing or diminishing audience.
  • ActiveCampaign Bounces: Email bounces occur when your email can't be delivered to a recipient's inbox. Monitoring bounce rates is crucial for maintaining a healthy email list.
  • ActiveCampaign Unsubs: Unsubscription rates provide insights into how relevant and engaging your audience finds your content. It’s a direct feedback mechanism for your email strategies.

The Benefits of Automating Reports with Octoboard

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Octoboard Marketing Analytics platform transforms the way marketing teams handle their email marketing data. By automating the generation of reports using ActiveCampaign data, it saves countless hours that would otherwise be spent on manual data compilation and analysis. These automated reports can be scheduled to be sent out weekly or monthly, ensuring consistent and timely insights into the email marketing efforts. This regular reporting provides visibility and accountability, allowing teams and management to stay informed about the progress and effectiveness of their email marketing strategies.

Consolidating Email Marketing Channels for Comprehensive Reporting

In today’s diverse digital marketing landscape, it’s common for businesses to engage in multiple email marketing channels. Octoboard Analytics platform excels in bringing together disparate email marketing data into one unified dashboard. This consolidation is crucial for several reasons:

  • Unified View: It provides a holistic view of the email marketing performance across different platforms, making it easier to compare and analyze.
  • Efficiency: It saves time and effort by eliminating the need to toggle between different platforms for data.
  • Comprehensive Analysis: With all data in one place, it’s easier to draw more accurate and encompassing conclusions about the overall marketing strategy.

Enhancing Reporting with Advanced PPC Analytics

Save time by automating your reports, grow revenue and retain customers with Octoboard.

For marketing agencies, the Octoboard PPC Analytics module is a game-changer. It allows the creation of new metrics, dimensions, and the application of advanced formulas across PPC channels, locations, and currencies. This flexibility is invaluable for agencies that manage complex campaigns for clients with diverse needs. The ability to customize and delve deep into PPC data makes reporting more relevant and insightful.

Learn more about this feature here: Octoboard PPC Analytics module.

Leveraging OpenAI for Data Trend Analysis in ActiveCampaign

Octoboard’s ability to monitor data trends and generate insights using OpenAI technology, particularly with ActiveCampaign data, is a significant advantage. This feature ensures that marketing teams are not just collecting data but are also understanding and reacting to trends in real time. It helps in:

  • Identifying Emerging Patterns: Understand shifts in subscriber behavior, campaign performance, and engagement trends.
  • Strategic Decision Making: Insights from trend analysis can guide strategic decisions, helping tailor future campaigns for better performance.
  • Staying Ahead: Keeping a finger on the pulse of marketing performance helps in proactively adjusting tactics to maintain a competitive edge.

Save time by automating your reports, grow revenue and retain customers with Octoboard.

Discover more about this innovative feature here: Octoboard Automated Data Insights.

Utilizing Google Sheets for Enhanced Data Management

The integration of Octoboard with Google Sheets through its add-on feature offers a flexible way to manage and analyze ActiveCampaign data. This feature is particularly beneficial for teams who prefer working within the familiar environment of Google Sheets. It allows for:

  • Custom Analysis: Perform custom analyses and calculations using the flexible tools available in Google Sheets.
  • Easy Sharing: Google Sheets makes it easy to share data and insights with team members and clients, facilitating collaboration.
  • Archiving and Record-Keeping: Maintain historical records of your email marketing performance for long-term analysis and comparison.

Explore the Google Sheets data export feature here: Octoboard Google Sheets Add-On.

Conclusion

In the dynamic and data-driven world of email marketing, the integration of ActiveCampaign with Octoboard represents a significant leap forward in the way marketing teams approach their data analysis and reporting. By leveraging key metrics, automating reports, consolidating data from multiple channels, utilizing advanced analytics, and embracing AI-driven insights, marketing teams can not only save time but also gain deeper, more actionable insights. This comprehensive approach ensures that every aspect of email marketing is tracked, analyzed, and optimized for success, making the ActiveCampaign and Octoboard integration an indispensable tool for modern marketers.

Tips
Email marketing applications, in general, offer the following metrics:
  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces
ActiveCampaign also offers separate views for Form and Automation performance.
Notes
To connect to this service, please provide the following parameters:
  • ActiveCampaign API URL
  • ActiveCampaign API KEY
They can be found in ActiveCampaign "My Settings > Developer" options under your account icon (top right corner).
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Last reviewed:
8-Apr-25
Dashboards:
Reports:
Client portals:
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Data refresh:
OpenAI Data insights:
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Multi-client:

ActiveCampaign metrics

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign. Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.
Open Rate = Unique Opens % Emails Sent
Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.
Click Rate = Email Link Clicks % Emails Sent
Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.
Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account. You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
USE THIS METRIC

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Description
Widgets show how many times users replied to your campaign emails.
USE THIS METRIC

TAGGED SUBSCRIBERS

Number of subscribers tagged over time.
Description
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All tags.
USE THIS METRIC

ACTIVE CONTACTS

Total number of contact excluding unsubscribed clients.
Description
Displays total number of contacts in your ActiveCampaign account minus the number of clients who unsubscribed from your lists. Please note that ActiveCampaign provides updated data with some delay. This widget does not include unsubscribed clients. The numbers can go up and down over time.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account. Bounce Rate is the rate of bounced emails relative to the total number of sent emails.
Bounce Rate = Email Bounces % Total Sent Emails
Unsubs rate is the rate of email unsubs relative to the total number of sent emails. Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account. You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 10 latest campaigns.
USE THIS METRIC

LIVE SUBSCRIPTIONS

Real-time live subscription feed.
Description
Shows new and cancelled subscriptions and click-throughs for ActiveCampaign account. This is real-time widget. It is available in Business product (not in Agencies), starting from plan TEAMS.
USE THIS METRIC

SUBSCRIPTIONS FEED

Real-time live subscription feed.
Description
Shows new and cancelled subscriptions and click-throughs for ActiveCampaign account. This is real-time widget. It is available in Business product (not in Agencies), starting from plan TEAMS.
USE THIS METRIC
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