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Best automated ActiveCampaign reports for marketing teams

Build automated marketing reports for your analytics teams and clients using ActiveCampaign data.

Automate ActiveCampaign reports and dashboards
Connect ActiveCampaign data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated ActiveCampaign reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate ActiveCampaign reports and dashboards

Connect ActiveCampaign data and create automated reports and dashboards

Multi-channel templates for ActiveCampaign

We created over 300 professional reports for you to use. Modify ActiveCampaign data reports or create new reports from scratch.
Automated marketing reports
 
Seo client reporting templates for agencies

Build ActiveCampaign reports quickly — Use our templates

No need to study all ActiveCampaign metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom ActiveCampaign reports or modify any of the existing templates.
Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your ActiveCampaign data

Show how hard you work for your clients. Create ActiveCampaign graphs and metrics that demonstrate positive historical changes and results.
Compare historical ActiveCampaign KPI changes and prove ROI to any business with regular and automated reporting.
Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using ActiveCampaign data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private ActiveCampaign dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify ActiveCampaign data trends

Octoboard will constantly monitor ActiveCampaign data changes for you. We use ChatGPT and OpenAI to identify ActiveCampaign trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover ActiveCampaign trends that you may miss. Connect to your ActiveCampaign data and receive insights in your Email box.
Automated cloud data insights

ACTIVECAMPAIGN REPORTING

All your email marketing and automation metrics from ActiveCampaign.

Octoboard data dashboard: Active campaign dashboard

ActiveCampaign is one of the leading Marketing Automation Platforms. Their goal is to help marketers send fewer emails while still achieving better results by giving them the marketing automation and automated sales CRM features they need to send intelligent, targeted campaigns.

In addition to standard Engagement and Reach email metrics, ActiveCampaign also offers monitoring of individual email forms and email automations. Email automations is a very powerful feature of ActiveCampaign suite. It also has comprehensive set of Sales and CRM features.

Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces


ActiveCampaign also offers separate views for Form and Automation performance.

Notes
To connect to this service, please provide the following parameters:

  • ActiveCampaign API URL
  • ActiveCampaign API KEY


They can be found in ActiveCampaign "My Settings > Developer" options under your account icon (top right corner).
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Last reviewed:
16-Sept-23
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

ActiveCampaign metrics

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
USE THIS METRIC

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Description
Widgets show how many times users replied to your campaign emails.

USE THIS METRIC

TAGGED SUBSCRIBERS

Number of subscribers tagged over time.
Description
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All tags.

USE THIS METRIC

ACTIVE CONTACTS

Total number of contact excluding unsubscribed clients.
Description
Displays total number of contacts in your ActiveCampaign account minus the number of clients who unsubscribed from your lists.

Please note that ActiveCampaign provides updated data with some delay. This widget does not include unsubscribed clients. The numbers can go up and down over time.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 10 latest campaigns.
USE THIS METRIC

LIVE SUBSCRIPTIONS

Real-time live subscription feed.
Description
Shows new and cancelled subscriptions and click-throughs for ActiveCampaign account.

This is real-time widget. It is available in Business product (not in Agencies), starting from plan TEAMS.
USE THIS METRIC

SUBSCRIPTIONS FEED

Real-time live subscription feed.
Description
Shows new and cancelled subscriptions and click-throughs for ActiveCampaign account.

This is real-time widget. It is available in Business product (not in Agencies), starting from plan TEAMS.
USE THIS METRIC
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