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Best automated MailChimp reports for marketing teams

Build automated marketing reports for your analytics teams and clients using MailChimp data.

Automate MailChimp reports and dashboards
Connect MailChimp data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated MailChimp reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate MailChimp reports and dashboards

Connect MailChimp data and create automated reports and dashboards

Multi-channel templates for MailChimp

We created over 300 professional reports for you to use. Modify MailChimp data reports or create new reports from scratch.
Automated marketing reports
 
Seo client reporting templates for agencies

Build MailChimp reports quickly — Use our templates

No need to study all MailChimp metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom MailChimp reports or modify any of the existing templates.
Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your MailChimp data

Show how hard you work for your clients. Create MailChimp graphs and metrics that demonstrate positive historical changes and results.
Compare historical MailChimp KPI changes and prove ROI to any business with regular and automated reporting.
Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using MailChimp data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private MailChimp dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify MailChimp data trends

Octoboard will constantly monitor MailChimp data changes for you. We use ChatGPT and OpenAI to identify MailChimp trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover MailChimp trends that you may miss. Connect to your MailChimp data and receive insights in your Email box.
Automated cloud data insights

MAILCHIMP REPORTING

All your email marketing and automation metrics from MailChimp

Octoboard data dashboard: Mailchimp application dashboard

MailChimp is the leading email marketing service. It competes with Campaign Monitor, ActiveCampaign, Constant Contact, GetResponse, AWeber and other Email Marketing SaaS products.

Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces
Notes
To connect to this service use your standard MailChimp login.
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Last reviewed:
12-Sept-23
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

MailChimp metrics

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.

Last 10 campaigns will be used to calculate this metric.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
USE THIS METRIC

PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for the last 10 campaigns.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
USE THIS METRIC

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.









Last 10 campaigns will be used to calculate this metric.
Tips
If no list is selected, engagement will be tracked for all lists.
USE THIS METRIC

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
USE THIS METRIC

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Mailchimp account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
USE THIS METRIC
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