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Build Email Marketing reports using MailChimp data with Octoboard

Marketing teams measure effectiveness of email marketing campains and showcase their work to team members and clients using Octoboard's MailChimp data integration.

Automate MailChimp reports and dashboards
Connect MailChimp data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated MailChimp reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate MailChimp reports and dashboards

Connect MailChimp data and create automated reports and dashboards

Multi-channel templates for MailChimp

We created over 300 professional reports for you to use. Modify MailChimp data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build MailChimp reports quickly — Use our templates

No need to study all MailChimp metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom MailChimp reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your MailChimp data

Show how hard you work for your clients. Create MailChimp graphs and metrics that demonstrate positive historical changes and results.

Compare historical MailChimp KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using MailChimp data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private MailChimp dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify MailChimp data trends

Octoboard will constantly monitor MailChimp data changes for you. We use ChatGPT and OpenAI to identify MailChimp trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover MailChimp trends that you may miss. Connect to your MailChimp data and receive insights in your Email box.

Automated cloud data insights

MAILCHIMP REPORTING

All your email marketing and automation metrics from MailChimp

Octoboard data dashboard: Mailchimp application dashboard

MailChimp Integration: Building Automated MailChimp Email Marketing Reports Using Octoboard

In the dynamic world of digital marketing, staying ahead of the curve is paramount. Email marketing, a vital component of this landscape, demands meticulous tracking and analysis to ensure its effectiveness. This is where integrating MailChimp with the Octoboard analytics platform becomes a game-changer for marketing teams.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Understanding Key MailChimp Metrics

The core of any effective email marketing strategy lies in understanding and leveraging various metrics. Let's delve into how each MailChimp metric plays a crucial role:

  • Mailchimp Reach: This metric provides insights into how many people your campaign has touched. A high reach indicates your content's ability to penetrate your target market effectively.
  • Mailchimp Campaign Emails Open: Tracking email opens gives a clear picture of how engaging your subject lines and overall email content are.
  • Mailchimp Campaign Emails Clicked: Understanding what compels recipients to click through is vital for optimizing future campaigns.
  • Mailchimp Subscribers: This metric is a direct indicator of your growing (or shrinking) audience base.
  • Mailchimp Bounces: Keeping track of email bounces helps in maintaining a clean, effective mailing list.
  • Mailchimp Unsubs: Monitoring unsubscribe rates is crucial for assessing content relevance and audience engagement.


Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



The Power of Automation with Octoboard

The Octoboard Marketing Analytics platform revolutionizes how marketing teams handle their email marketing data. Automating the generation of MailChimp reports saves hundreds of hours annually, allowing teams to focus on strategy and execution rather than manual data compilation.

Monthly and Weekly Reporting for Enhanced Visibility

Automating MailChimp reports with Octoboard and scheduling them for monthly or weekly dispatch offers consistent visibility into email marketing efforts. This regular reporting keeps teams and management in the loop regarding campaign performance, audience growth, and engagement metrics.

Consolidating Multiple Email Marketing Channels

In an era where diversification is key, marketing teams often use multiple email marketing channels. Octoboard's ability to bring all email marketing reporting into one place is invaluable. This consolidation means easier comparison, comprehensive analysis, and a unified view of overall email marketing health.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Advanced PPC Analytics for Diverse Marketing Needs

The advanced PPC Analytics module offered by Octoboard is a boon for marketing agencies. This feature allows the creation of new metrics and dimensions and the application of advanced formulas across different PPC channels, locations, and currencies. The value this brings to a marketing agency is immense, as it enables a more tailored, precise analysis of marketing efforts. Learn more about this feature here.

Embracing OpenAI for Trend Detection and Insights

Octoboard's integration with OpenAI takes MailChimp data analysis to the next level. By automating data trend detection and generating insights, marketing teams can stay ahead of their game. This feature ensures that marketing activities are not just monitored but also intelligently analyzed, leading to more informed decision-making. Discover how Octoboard's OpenAI integration can enhance your marketing strategy here.

Google Sheets Integration for Enhanced Data Accessibility

The ability to export MailChimp data to Google Sheets via Octoboard's add-on feature is a significant advantage. This integration facilitates easier data manipulation, sharing, and collaboration. Marketing teams can leverage the versatility of Google Sheets to view and analyze their data in a familiar, flexible environment. Explore this feature further here.

Streamlining Email Marketing with Octoboard

In essence, Octoboard's integration with MailChimp is a transformative tool for marketing teams. By automating the extraction, analysis, and reporting of key email marketing metrics, it not only saves time but also enhances the quality of insights derived. Whether it's tracking the effectiveness of email campaigns, comparing various marketing channels, or analyzing data trends with advanced AI, Octoboard equips marketing teams with the tools they need to excel.

The seamless integration with Google Sheets further enhances this capability, making data accessible and actionable. The advanced PPC Analytics module extends the platform's utility to broader marketing activities, ensuring that agencies can offer sophisticated, data-driven insights to their clients.

By harnessing the power of Octoboard, marketing teams can not only monitor but also optimize their email marketing strategies, ensuring they remain at the forefront of digital marketing excellence.

Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces

Notes
To connect to this service use your standard MailChimp login.
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Last reviewed:
9-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Mailchimp engagement template

MAILCHIMP ENGAGEMENT

Campaigns, list and automation engagement metrics
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

MAILCHIMP EMAIL MARKETING DASHBOARD

ActiveCampaign Email Marketing dashboard template for clients - Overview metrics
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

MAILCHIMP EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)

MailChimp Email Marketing report template for clients - Overview metrics

MailChimp metrics

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.

Last 10 campaigns will be used to calculate this metric.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
USE THIS METRIC

PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for the last 10 campaigns.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
USE THIS METRIC

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.









Last 10 campaigns will be used to calculate this metric.
Tips
If no list is selected, engagement will be tracked for all lists.
USE THIS METRIC

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
USE THIS METRIC

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Mailchimp account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
USE THIS METRIC
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