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Maximizing Mailchimp Engagement with Real-Time Email Marketing Dashboards

Learn how to build real-time email marketing dashboards with Mailchimp Engagement.

New marketing template — Mailchimp Engagement
We have added a new data template "Mailchimp Engagement" for automating MailChimp data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Mailchimp Engagement
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Mailchimp Engagement

We have added a new data template "Mailchimp Engagement" for automating MailChimp data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Mailchimp Engagement" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Mailchimp Engagement".

Share with teams
Public links and embedding

Make your MailChimp data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage MailChimp data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Mailchimp Engagement data

Create MailChimp graphs and metrics that demonstrate positive historical changes and results. Compare historical MailChimp KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable MailChimp client portal

Create and host white label client portal on your website using MailChimp data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Mailchimp Engagement". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify MailChimp data trends

Octoboard will constantly monitor data changes in the "Mailchimp Engagement" template. We use ChatGPT and OpenAI to identify MailChimp trends and send regular updates.

Connect MailChimp once and enable our AI engine

We employ our own machine learning algorithms to automatically discover MailChimp trends that you may miss. Connect to your MailChimp data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / MAILCHIMP ENGAGEMENT

MAILCHIMP ENGAGEMENT

Campaigns, list and automation engagement metrics

Template for generated report: Mailchimp engagement template

Building Real-Time Email Marketing Dashboards: Mailchimp Engagement

In the fast-paced world of digital marketing, staying updated with the latest data is crucial. Email marketing, a core component of many digital strategies, requires constant monitoring and optimization. This is where the integration of Mailchimp with Octoboard's analytics platform comes into play, offering a comprehensive solution for real-time email marketing dashboards.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Understanding Mailchimp Metrics for Enhanced Email Marketing

Mailchimp offers a range of metrics that are essential for evaluating the performance of email campaigns. These include:

  • Mailchimp Performance Over Time: This metric provides a historical view of your campaigns, helping to identify trends and patterns in engagement over a longer period.
  • Mailchimp Performance: A snapshot of current campaign performance, this metric is crucial for immediate analysis and decision-making.
  • Mailchimp Campaign ER (Email Rate): This measures the effectiveness of individual campaigns, giving insights into open and click-through rates.
  • Mailchimp List ER (List Engagement Rate): Understanding how engaged your list is as a whole can guide strategies for segmentation and personalized content.
  • Mailchimp Reach: This indicates the total number of unique subscribers who have received your emails, a key metric for understanding your audience size.
  • Mailchimp Campaign Emails Open: Tracking open rates is vital to understand how compelling your subject lines and sender names are.
  • Mailchimp Campaign Emails Clicked: Click rates give insights into the effectiveness of email content and call-to-action.
  • Mailchimp Unsubs: The unsubscribe rate is an essential metric for assessing audience satisfaction and content relevance.


The Benefits of Using Octoboard for Email Marketing Dashboards

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Octoboard's analytics platform simplifies the process of creating and maintaining email marketing dashboards by automating the collection and presentation of Mailchimp data. This automation saves marketing teams hundreds of hours, enabling them to focus on strategy and content creation rather than data compilation.

Displaying these dashboards in an office setting enhances visibility and keeps teams aligned with email marketing efforts. It serves as a constant reminder of performance and goals, encouraging data-driven decisions and strategies.

Integrating PPC Channels for Comprehensive Reporting

In addition to email marketing metrics, multiple PPC (Pay-Per-Click) channels play a significant role in a holistic digital strategy. Octoboard’s analytics platform enables teams to bring all PPC reporting into one place, tracking metrics like impressions, user engagement, locations, and devices. This integration is crucial because:

  • It provides a unified view of digital marketing efforts, allowing for more effective cross-channel strategies.
  • It saves time and resources by consolidating data from various platforms into a single dashboard.
  • It enables quick comparisons and correlations between different marketing channels, leading to more informed decision-making.


Advanced PPC Analytics with Octoboard

Octoboard’s advanced PPC Analytics module is a game-changer for marketing agencies. This feature allows the creation of new metrics, dimensions, and the use of advanced formulas to transform PPC data. The ability to build reports across different PPC channels, locations, and currencies adds significant value by:

  • Offering customized reporting tailored to specific client needs.
  • Enabling deeper analysis and insights with advanced metrics and formulas.
  • Facilitating global campaigns with multi-currency and location-based reporting.


Automating Data Detection of Trends with Octoboard and ChatGPT/OpenAI

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



The integration of Octoboard with ChatGPT/OpenAI for automating data trend detection is revolutionary. This feature leverages AI to analyze Mailchimp metrics, providing insights into patterns and anomalies. The benefits of this integration for marketing teams include:

  • Staying ahead of the curve by quickly identifying emerging trends.
  • Gaining deeper insights into campaign performance and audience behavior.
  • Ensuring accurate and timely monitoring of marketing activities, crucial for agile adjustments and optimizations.


Google Sheets Data Export for Enhanced Data Management

The ability to export data to Google Sheets is another vital feature of the Octoboard platform. The Google Sheets data add-on facilitates a seamless transfer of Mailchimp data into a familiar and flexible environment. This feature is essential for:

  • Custom data analysis and manipulation using the robust features of Google Sheets.
  • Sharing and collaborating on data with team members in a universally accessible format.
  • Archiving data for long-term analysis and historical comparisons.


Conclusion

In summary, the integration of Mailchimp with Octoboard's analytics platform offers a robust solution for creating real-time email marketing dashboards. By utilizing a range of Mailchimp metrics and the advanced features of Octoboard, marketing teams can significantly enhance their email marketing strategies. The platform's capabilities in PPC analytics, trend detection with AI, and Google Sheets integration further extend its value, making it an indispensable tool for modern marketing teams. This comprehensive approach ensures that marketing agencies and teams are not just monitoring their activities but are also positioned for proactive strategy development and execution.

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GET THIS TEMPLATE
Last reviewed:
4-Feb-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"MAILCHIMP ENGAGEMENT" METRICS

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.

Last 10 campaigns will be used to calculate this metric.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
USE THIS METRIC

PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for the last 10 campaigns.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
USE THIS METRIC

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.









Last 10 campaigns will be used to calculate this metric.
Tips
If no list is selected, engagement will be tracked for all lists.
USE THIS METRIC

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
USE THIS METRIC
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