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Building Real-Time Email Marketing Dashboards: SendGrid Email Marketing Dashboard | Octoboard

Discover how leveraging SendGrid data through the Octoboard platform can transform your marketing strategy with real-time monitoring and analysis.

New marketing template — SendGrid Email Marketing dashboard
We have added a new data template "SendGrid Email Marketing dashboard" for automating SendGrid data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — SendGrid Email Marketing dashboard
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — SendGrid Email Marketing dashboard

We have added a new data template "SendGrid Email Marketing dashboard" for automating SendGrid data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "SendGrid Email Marketing dashboard" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "SendGrid Email Marketing dashboard".

Share with teams
Public links and embedding

Make your SendGrid data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage SendGrid data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your SendGrid Email Marketing dashboard data

Create SendGrid graphs and metrics that demonstrate positive historical changes and results. Compare historical SendGrid KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable SendGrid client portal

Create and host white label client portal on your website using SendGrid data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "SendGrid Email Marketing dashboard". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify SendGrid data trends

Octoboard will constantly monitor data changes in the "SendGrid Email Marketing dashboard" template. We use ChatGPT and OpenAI to identify SendGrid trends and send regular updates.

Connect SendGrid once and enable our AI engine

We employ our own machine learning algorithms to automatically discover SendGrid trends that you may miss. Connect to your SendGrid data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / SENDGRID EMAIL MARKETING DASHBOARD

SENDGRID EMAIL MARKETING DASHBOARD

SendGrid Email Marketing dashboard template for clients - Overview metrics

Template for generated report: Facebook engagement metrics in social media dashboard
### Building Real-Time Email Marketing Dashboards: SendGrid Email Marketing Dashboard

In the fast-paced world of digital marketing, keeping abreast of your email campaign's performance is crucial. Enter SendGrid, a leading email service provider, and Octoboard, a cutting-edge marketing analytics platform. Together, they create a powerhouse tool for real-time monitoring and analysis of email marketing efforts. This blog post delves into how leveraging SendGrid data through the Octoboard platform can transform your marketing strategy, ensuring you're always one step ahead.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.

Understanding SendGrid Metrics

SendGrid provides a plethora of data metrics that are essential for analyzing the effectiveness of email marketing campaigns. These metrics include:

  • Sendgrid Requests: The total number of emails requested to be sent through SendGrid.
  • Sendgrid Delivered: The number of emails successfully delivered to the recipient's inbox.
  • Sendgrid Opens: Tracks how many times your sent emails were opened by recipients.
  • Sendgrid Clicks: The count of clicks on any links within your emails.
  • Sendgrid Opens Rate: The percentage of opened emails relative to the number of delivered emails.
  • Sendgrid Clicks Rate: The percentage of clicks relative to the number of opened emails.
  • Sendgrid Delivery Rate: The success rate of email deliveries to inboxes.
  • Sendgrid Blocked Rate: The rate at which emails are blocked by ISPs or recipients' email servers.
  • Sendgrid Blocks: Total emails blocked by ISPs or recipients' email servers.
  • Sendgrid Bounces: Emails that could not be delivered to the recipient's email address.
  • Sendgrid Unsubs: The number of recipients who opted out of your email list.
  • Sendgrid Spam: The count of your emails marked as spam by recipients.


Monitoring these metrics provides invaluable insights into the health and effectiveness of your email marketing campaigns. It allows marketing teams to gauge deliverability, engagement, and overall performance, facilitating data-driven decisions to optimize strategies.

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.

Octoboard: Elevating Email Marketing Dashboards

The integration of Octoboard with SendGrid's data metrics via cloud data API revolutionizes how marketing teams manage and interpret their email marketing data. By automating the creation of email marketing dashboards, Octoboard saves marketing teams countless hours. The platform not only simplifies the visualization of complex data but also enables the building of white-label client portals, presenting data in an easily digestible and professional manner.

Displaying a real-time SendGrid email marketing dashboard in an office doesn't just provide visibility into marketing efforts; it fosters a culture of transparency and collective responsibility towards the success of campaigns. This visibility ensures that teams are consistently aligned with marketing objectives, leveraging real-time data to make swift adjustments for enhanced performance.

Monitoring SendGrid Metrics: The Key to Email Marketing Success

The importance of monitoring SendGrid metrics cannot be overstated. Each metric offers a snapshot of different aspects of email marketing performance. For instance, tracking delivery rates and opens rates can help identify issues in email deliverability or subject line effectiveness. Similarly, analyzing click rates and unsubscribes provides insights into the relevance and engagement of the content. This granular analysis helps in fine-tuning the email marketing strategy, ensuring that campaigns resonate well with the target audience.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.

Comprehensive PPC Reporting with Octoboard

Beyond email marketing, Octoboard's prowess extends to pay-per-click (PPC) advertising. The platform's advanced PPC Analytics module allows marketing teams to create new metrics, dimensions, and utilize advanced formulas. This feature is particularly beneficial for marketing agencies managing campaigns across multiple PPC channels, locations, and currencies. It centralizes reporting, making it easier to monitor impressions, user engagement, devices, and more in one unified dashboard. Learn more about this feature here.

Automating Data Insights with Octoboard and OpenAI

Octoboard's integration with OpenAI leverages SendGrid data to automate the detection of data trends and generate insights. This capability ensures marketing teams and agencies are not just collecting data but are also interpreting it to stay ahead of marketing trends. The automation of trend detection and insight generation allows teams to focus on strategy and execution rather than getting bogged down in data analysis. Discover more about automated data insights here.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.

Google Sheets Data Export: A Game-Changer for Data Management

Lastly, Octoboard's Google Sheets data export feature is a significant boon for marketing teams using SendGrid. It simplifies the process of sending cloud data to Google Sheets, enabling teams to view, share, and collaborate on data analysis in a familiar and flexible environment. This feature is particularly useful for custom reporting and deeper data analysis, accommodating the unique needs of each marketing team. Find out more about this feature here.

Final Thoughts

The integration of SendGrid data with Octoboard's analytics platform offers a comprehensive solution for real-time email marketing dashboard creation. It not only saves time by automating the process but also provides deep insights into email campaign performance. By monitoring essential metrics, utilizing advanced PPC reporting, and leveraging automated insights and Google Sheets exports, marketing teams can optimize their strategies for maximum impact. Octoboard's suite of tools represents a pivotal advancement in the way marketing data is managed, interpreted, and acted upon, empowering teams to achieve unparalleled success in their email marketing endeavors.
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Last reviewed:
27-Jun-24
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"SENDGRID EMAIL MARKETING DASHBOARD" METRICS

SEND REQUESTS

Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid.

Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.

USE THIS METRIC

DELIVERED

Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.

A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.

USE THIS METRIC

OPENED

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.

In order to track opens, you must have the Open Tracking app enabled.


SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.

USE THIS METRIC

CLICKED

Emails clicked count tracked over time.
Description
Clicks is the number of links that were clicked in your emails.

In order to track clicks, you must have the Click Tracking App enabled.


SendGrid can replace the links in your email templates with a custom link that when clicked, will redirect your customers to the original link from your template. When the user clicks, SendGrid will record the click event.

USE THIS METRIC

OPEN RATE

Open email rate.
Description
Number of open emails relevant to total number of sent emails.
USE THIS METRIC

BLOCKED RATE

Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

USE THIS METRIC

BLOCKED

Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs.

When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.

USE THIS METRIC

BOUNCES

Email bounces count over time.
Description
Bounces is the number of emails that bounced instead of being delivered.

Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.

USE THIS METRIC

UNSUBSCRIBES

Email unsubscribers over time.
Description
Unsubscribes is the number of recipients who unsubscribed from your emails.

USE THIS METRIC

SPAM COUNT

Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam.

A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.

USE THIS METRIC

CLICK RATE

Click email rate.
Description
Number of email links clicked relevant to number of email sent.
USE THIS METRIC

DELIVERY RATE

Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).

Delivery Rate = Emails Delivered % Emails Sent


USE THIS METRIC
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