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Maximizing Campaign Monitor Performance: Building Real-time Email Marketing Dashboards

Discover the power of real-time email marketing dashboards with Campaign Monitor Performance.

New marketing template — Campaign Monitor Performance
We have added a new data template "Campaign Monitor Performance" for automating Campaign Monitor data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Campaign Monitor Performance
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Campaign Monitor Performance

We have added a new data template "Campaign Monitor Performance" for automating Campaign Monitor data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Campaign Monitor Performance" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Campaign Monitor Performance".

Share with teams
Public links and embedding

Make your Campaign Monitor data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Campaign Monitor data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Campaign Monitor Performance data

Create Campaign Monitor graphs and metrics that demonstrate positive historical changes and results. Compare historical Campaign Monitor KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Campaign Monitor client portal

Create and host white label client portal on your website using Campaign Monitor data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Campaign Monitor Performance". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Campaign Monitor data trends

Octoboard will constantly monitor data changes in the "Campaign Monitor Performance" template. We use ChatGPT and OpenAI to identify Campaign Monitor trends and send regular updates.

Connect Campaign Monitor once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Campaign Monitor trends that you may miss. Connect to your Campaign Monitor data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / CAMPAIGN MONITOR PERFORMANCE

CAMPAIGN MONITOR PERFORMANCE

Campaign Monitor engagement and negative actions

Template for generated report: Campaignmonitor performance template

Building Real-time Email Marketing Dashboards: Campaign Monitor Performance

In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage but a necessity. Email marketing, a cornerstone of digital marketing strategies, requires constant monitoring and analysis to ensure its effectiveness. With the integration of Campaign Monitor data into the Octoboard analytics platform, marketing teams can now access real-time insights and performance metrics effortlessly. Let’s explore how this integration can revolutionize email marketing strategies.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Understanding Campaign Monitor Metrics for Effective Strategy

Campaign Monitor, a powerful email marketing tool, provides several key metrics that are essential for analyzing the effectiveness of email campaigns. When integrated with Octoboard, these metrics become more accessible and insightful, allowing marketing teams to make data-driven decisions. Here are the crucial metrics:

  • Campaign Monitor Performance Over Time shows the success of email campaigns over a period. It helps in understanding trends, seasonal impacts, and long-term performance.
  • Campaign Monitor Performance metric offers an overview of the current status of email marketing efforts, providing a snapshot of success or areas needing improvement.
  • Campaign Monitor Campaign ER (Email Rate) tracks the effectiveness of email campaigns by measuring open and click rates, crucial for understanding audience engagement.
  • Campaign Monitor Campaign Emails Open and Campaign Monitor Campaign Emails Clicked are direct indicators of how compelling your email content is and how effectively it drives action.
  • Campaign Monitor Subscribers metric tracks the growth or decline in your subscriber base, a vital indicator of the health of your email marketing funnel.
  • Campaign Monitor Bounces Unsubs helps in understanding the email deliverability and subscriber retention, indicating the quality of the email list and content relevance.


The Power of Automation in Email Marketing Dashboards

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Using Octoboard’s Marketing Analytics platform, marketing teams can save significant time and resources. Automating the creation of email marketing dashboards eliminates the repetitive task of manual data compilation and analysis. The platform’s ability to build white-label client portals further enhances client communication and reporting efficiency.

Real-time Visibility in the Office

Displaying a Campaign Monitor dashboard in an office setting is not just about showcasing numbers; it's a strategy to keep the entire team aligned and focused. It provides visibility into the effectiveness of email marketing efforts, encouraging a data-driven culture within the organization. Real-time updates mean immediate feedback on what's working and what's not, enabling swift strategic adjustments.

The Significance of Monitoring Email Marketing Performance

Continuous monitoring of Campaign Monitor metrics is crucial for several reasons:

  • It helps in quickly identifying successful strategies and replicating them.
  • It allows for prompt identification and rectification of issues before they escalate.
  • It provides insights into subscriber behavior, leading to more personalized and effective email campaigns.


Integrating PPC Channels for Comprehensive Reporting

The importance of integrating multiple PPC channels into your reporting cannot be overstated. Octoboard’s analytics platform offers the capability to bring all PPC reporting into one place. This integration is vital for:

  • Providing a holistic view of the digital marketing efforts.
  • Enabling cross-channel performance comparison to optimize budget allocation.
  • Identifying synergies between different marketing channels for a more cohesive strategy.


Advanced PPC Analytics for Marketing Agencies

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



For marketing agencies, the advanced PPC Analytics module offered by Octoboard is a game-changer. Agencies can now build new metrics, dimensions, and utilize advanced formulas to transform PPC data. This feature is invaluable for agencies as it allows them to:

  • Provide tailored reporting to clients based on specific KPIs.
  • Analyze data across different PPC channels, locations, and currencies.
  • Deliver more strategic insights and recommendations.


For more details, visit Octoboard PPC Analytics.

Automating Data Trends and Insights with Octoboard and OpenAI

The integration of Octoboard with OpenAI’s ChatGPT interface takes data analysis to the next level. By automating data trend detection using Campaign Monitor metrics, marketing teams can stay ahead of their marketing progress. This feature ensures accurate monitoring and provides insights that might otherwise be overlooked. The automated data insights feature is a significant step towards leveraging AI in digital marketing strategies.

For more on this, explore Octoboard Automated Data Insights.

Google Sheets Data Export for Enhanced Data Accessibility

Octoboard’s Google Sheets data export feature is another crucial tool for marketing teams using Campaign Monitor. By exporting cloud data to Google Sheets, teams can:

  • Manipulate and analyze data in a familiar and flexible environment.
  • Share insights and reports easily within the team or with clients.
  • Integrate email marketing data with other business data for comprehensive analysis.


Learn more about this feature at Octoboard Google Sheets Add-on.

Conclusion

In today’s data-driven marketing landscape, the integration of Campaign Monitor with Octoboard’s analytics platform represents a significant leap forward. By leveraging real-time data, automating analysis, and consolidating reporting across multiple channels, marketing teams can not only save time but also gain deeper insights into their campaigns. This integration is not just about monitoring metrics; it’s about empowering teams to make informed, strategic decisions that drive successful email marketing campaigns.

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GET THIS TEMPLATE
Last reviewed:
15-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"CAMPAIGN MONITOR PERFORMANCE" METRICS

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.

Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
USE THIS METRIC

CAMPAIGN PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for last 10 campaigns.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
USE THIS METRIC

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Campaign Monitor account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
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