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Maximizing Email Marketing Success with ActiveCampaign Engagement: Insights and Analytics

Learn how to build real-time Email Marketing dashboards and optimize your ActiveCampaign engagement with Octoboard's analytics platform.

New marketing template — ActiveCampaign Engagement
We have added a new data template "ActiveCampaign Engagement" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — ActiveCampaign Engagement
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — ActiveCampaign Engagement

We have added a new data template "ActiveCampaign Engagement" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "ActiveCampaign Engagement" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "ActiveCampaign Engagement".

Share with teams
Public links and embedding

Make your ActiveCampaign data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage ActiveCampaign data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your ActiveCampaign Engagement data

Create ActiveCampaign graphs and metrics that demonstrate positive historical changes and results. Compare historical ActiveCampaign KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable ActiveCampaign client portal

Create and host white label client portal on your website using ActiveCampaign data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "ActiveCampaign Engagement". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify ActiveCampaign data trends

Octoboard will constantly monitor data changes in the "ActiveCampaign Engagement" template. We use ChatGPT and OpenAI to identify ActiveCampaign trends and send regular updates.

Connect ActiveCampaign once and enable our AI engine

We employ our own machine learning algorithms to automatically discover ActiveCampaign trends that you may miss. Connect to your ActiveCampaign data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / ACTIVECAMPAIGN ENGAGEMENT

ACTIVECAMPAIGN ENGAGEMENT

Campaigns, list and automation engagement metrics

Template for generated report: Activecampaign engagement template

Building real-time Email Marketing dashboards: ActiveCampaign Engagement

Email marketing remains a cornerstone of digital marketing strategy, and leveraging the right tools and data can significantly enhance its effectiveness. In today's fast-paced digital landscape, real-time insights and analytics are more crucial than ever. This is where an integration of ActiveCampaign with Octoboard’s analytics platform comes into play, providing a comprehensive solution for monitoring and enhancing email marketing campaigns.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Understanding ActiveCampaign Metrics through Octoboard

  • Campaign Performance: This metric is pivotal in understanding the overall effectiveness of your email campaigns. It involves tracking open rates, click-through rates, and conversion rates. By monitoring these aspects, marketing teams can quickly gauge the success of their strategies and make necessary adjustments.
  • Campaign Engagement Rates: Engagement rates go a step further by analyzing how interactively recipients are engaging with the emails. This includes measures like time spent on the email, interaction with embedded links, and social shares.
  • Campaign Reach: This metric focuses on the scope of your email campaigns, considering the total number of recipients and how effectively the campaign penetrates the target audience.
  • Campaign Emails Open, Clicked, Replied: These are critical indicators of recipient responsiveness. High open and click rates suggest compelling content and subject lines, while reply rates can indicate a higher level of recipient engagement.
  • Tag Performance: Tags in ActiveCampaign help segment and categorize contacts. Monitoring tag performance can reveal insights into how different segments are responding to your campaigns.
  • Campaign Bounces and Unsubscribes Rates: Keeping track of these rates helps in maintaining the health of your email list and understanding the relevancy and reception of your content among your audience.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Automating Dashboard Creation with Octoboard

Using a platform like Octoboard for marketing analytics automates the creation and maintenance of email marketing dashboards. This automation saves hundreds of hours that would otherwise be spent on manual data compilation and analysis. Furthermore, Octoboard’s capability to build white-label client portals allows marketing agencies to present data in a branded and professional manner, enhancing client trust and communication.

Displaying ActiveCampaign Dashboard in an Office

Displaying an ActiveCampaign dashboard in your office serves as a constant, real-time reminder of your email marketing efforts and performance. It ensures that marketing teams are consistently aware of current trends and can react promptly to changes in campaign performance. This visibility is key to maintaining an agile and responsive marketing strategy.

Importance of Monitoring Email Marketing Performance

Keeping a close eye on email marketing metrics is crucial. It helps in understanding what resonates with your audience, optimizing campaign content, and ultimately driving better ROI. Monitoring these metrics also aids in identifying potential issues early, such as low engagement rates or high unsubscribe rates, allowing for swift corrective action.

Consolidating PPC Reporting with Octoboard

Octoboard’s analytics platform is not limited to email marketing. It also enables the integration of multiple PPC channels, providing a comprehensive view of advertising metrics such as impressions, user engagement, locations, and devices. This consolidation is vital as it offers a unified view of performance across various channels, enabling more informed decision-making and strategy optimization.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Advanced PPC Analytics with Octoboard

Octoboard’s advanced PPC Analytics module is a game-changer for marketing agencies. It allows the creation of new metrics, dimensions, and the application of advanced formulas. This feature is invaluable for agencies dealing with data across different PPC channels, locations, and currencies. It simplifies complex data analysis and enhances the ability to deliver tailored insights and strategies for diverse client needs.

Automating Data Trend Analysis with Octoboard and ChatGPT/OpenAI

Octoboard’s integration with ChatGPT/OpenAI for automated data trend analysis is a significant leap in data analytics. This feature enables the automatic detection of trends using ActiveCampaign data, ensuring that marketing teams stay ahead of the curve. By leveraging AI for trend analysis, teams can more accurately predict future patterns and make data-driven decisions, ensuring their marketing strategies remain effective and relevant.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Google Sheets Data Export Feature by Octoboard

Octoboard’s Google Sheets data export feature is another essential tool for ActiveCampaign teams. This feature allows for the seamless export of data to Google Sheets, facilitating easy access, sharing, and further manipulation of data. It’s particularly useful for teams that rely on collaborative tools and need to integrate email marketing data into broader marketing or business analyses.

In integrating ActiveCampaign with Octoboard, marketing teams acquire a powerful ally in their email marketing endeavors. This combination not only provides comprehensive insights into campaign performance but also streamlines the analysis process, saving

time and enhancing decision-making. With real-time data at their fingertips, marketing professionals can confidently drive their email marketing strategies towards greater success.

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GET THIS TEMPLATE
Last reviewed:
11-Apr-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ACTIVECAMPAIGN ENGAGEMENT" METRICS

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
USE THIS METRIC

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Description
Widgets show how many times users replied to your campaign emails.

USE THIS METRIC

TAGGED SUBSCRIBERS

Number of subscribers tagged over time.
Description
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All tags.

USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC
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