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Optimizing Email Marketing Strategies with ActiveCampaign Real-Time Feed: A Guide to Building Real-time Email Marketing Dashboards

Learn how to build real-time email marketing dashboards using ActiveCampaign data and discover how Octoboard revolutionizes the way marketing teams interact with this data.

New marketing template — ActiveCampaign Real-Time Feed
We have added a new data template "ActiveCampaign Real-Time Feed" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — ActiveCampaign Real-Time Feed
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — ActiveCampaign Real-Time Feed

We have added a new data template "ActiveCampaign Real-Time Feed" for automating ActiveCampaign data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "ActiveCampaign Real-Time Feed" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "ActiveCampaign Real-Time Feed".

Share with teams
Public links and embedding

Make your ActiveCampaign data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage ActiveCampaign data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your ActiveCampaign Real-Time Feed data

Create ActiveCampaign graphs and metrics that demonstrate positive historical changes and results. Compare historical ActiveCampaign KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable ActiveCampaign client portal

Create and host white label client portal on your website using ActiveCampaign data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "ActiveCampaign Real-Time Feed". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify ActiveCampaign data trends

Octoboard will constantly monitor data changes in the "ActiveCampaign Real-Time Feed" template. We use ChatGPT and OpenAI to identify ActiveCampaign trends and send regular updates.

Connect ActiveCampaign once and enable our AI engine

We employ our own machine learning algorithms to automatically discover ActiveCampaign trends that you may miss. Connect to your ActiveCampaign data and receive insights in your Email box.

Automated cloud data insights
EMAIL MARKETING REPORTING TOOL / ACTIVECAMPAIGN REAL-TIME FEED

ACTIVECAMPAIGN REAL-TIME FEED

Email marketing metrics and real-time subscriptions from ActiveCampaign

Template for generated report: Activecampaign email marketing real time dashboard

Building Real-time Email Marketing Dashboards: ActiveCampaign Real-Time Feed

In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage; it's a necessity. Real-time data analytics have become a cornerstone for marketing teams aiming to optimize their strategies and achieve better outcomes. This blog post delves into the transformative impact of building real-time email marketing dashboards using ActiveCampaign data and how platforms like Octoboard revolutionize the way marketing teams interact with this data.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Understanding ActiveCampaign Metrics for Enhanced Marketing Strategies

ActiveCampaign is a potent tool for email marketing, offering a wealth of data that can inform and enhance marketing strategies. By leveraging metrics such as Campaign Performance, Engagement Rates, Reach, Email Opens, Bounces, Unsubscribes Rates, and Real-Time Generic Events, marketing teams can gain deep insights into their campaigns' effectiveness. These metrics serve as a compass, guiding teams in refining their email marketing efforts for maximum engagement and reach.

  • Active Campaign Campaign Performance: Analyzing overall campaign performance helps identify what resonates with the audience, enabling marketers to replicate successful elements in future campaigns.
  • Active Campaign Campaign Engagement Rates: Engagement rates shed light on how interactively audiences are with emails, which is pivotal for adjusting content to boost interactions.
  • Active Campaign Campaign Reach: Understanding reach allows teams to gauge the extent of their marketing efforts and the size of the audience they are impacting.
  • Active Campaign Campaign Emails Open: Tracking email opens offers insights into subject line effectiveness and audience interest levels.
  • Active Campaign Campaign Bounces and Unsubscribes Rates: These metrics highlight areas for improvement in targeting and content relevance, aiming to minimize negative responses.
  • Real-Time Generic Events: Monitoring real-time events enables teams to be agile, responding quickly to emerging trends or issues as they occur.


The Role of Octoboard in Automating Email Marketing Dashboards

The Octoboard Marketing Analytics platform transforms how marketing teams interact with ActiveCampaign data. By automating the creation of email marketing dashboards and building white-label client portals, Octoboard saves marketing teams hundreds of hours. This automation allows teams to focus on strategy and creativity rather than data management.

Displaying an ActiveCampaign dashboard in an office not only boosts visibility of email marketing efforts but also fosters a culture of data-driven decision making. It serves as a constant reminder of the team's goals and progress, encouraging a unified approach to marketing strategies.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Why Monitoring ActiveCampaign Metrics is Crucial

Monitoring ActiveCampaign metrics is vital for several reasons. It provides real-time feedback on the effectiveness of email marketing campaigns, allowing teams to make informed decisions quickly. This ongoing evaluation helps identify successful tactics and areas requiring improvement, ensuring that email marketing efforts are optimized for the best possible outcomes.

Bringing PPC Reporting into One Place with Octoboard

In addition to email marketing, many teams leverage multiple PPC channels to drive their marketing objectives. Octoboard's analytics platform excels in aggregating advertising metrics across these channels into a single dashboard. This consolidation is crucial for a comprehensive view of marketing efforts, enabling teams to assess impressions, user engagement, locations, devices, and other metrics in one place. The ability to report on these diverse metrics from various channels simplifies analysis and strategy refinement, ensuring that marketing efforts are cohesive and aligned with overall objectives.

Advanced PPC Analytics: A Game-Changer for Marketing Agencies

Octoboard's advanced PPC Analytics module is a testament to the platform's versatility and power. This module allows marketing teams to create new metrics, dimensions, and apply advanced formulas to transform PPC data. By enabling reporting across PPC channels, different locations, and currencies, it offers unparalleled flexibility and insight. This feature is particularly valuable for marketing agencies managing campaigns for clients worldwide, allowing for customized, insightful reporting that addresses specific needs and goals. For more information, visit Octoboard PPC Analytics module.

Automating Data Detection of Trends with Octoboard

Octoboard's ability to monitor data trends and generate OpenAI data insights using ActiveCampaign data is a significant advancement. This automation helps teams stay on top of marketing progress, ensuring they are monitoring their activity correctly and efficiently. Detecting trends and gaining insights automatically allows teams to focus on strategic decision-making and creative aspects of marketing, significantly enhancing productivity and effectiveness. Learn more about Octoboard's Automated Data Insights feature at Octoboard Generated ChatGPT/OpenAI feature.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Google Sheets Data Export: Enhancing Data Accessibility for ActiveCampaign Teams

Octoboard's Google Sheets data export feature is another valuable tool for ActiveCampaign teams. By facilitating the export of cloud data to Google Sheets documents, this feature enhances accessibility and usability of data. Teams can easily analyze, share, and collaborate on data within a familiar environment, streamlining workflows and enabling more informed decision-making. For details on this feature, visit Octoboard Google Sheets add-on feature.

In summary, leveraging real-time data analytics through platforms like Octoboard transforms how marketing teams approach email marketing with ActiveCampaign. By automating the creation of dashboards, consolidating PPC reporting, and enhancing data accessibility, Octoboard enables marketing teams to save time, gain valuable insights, and optimize their strategies for maximum impact. The integration of advanced analytics and trend detection further empowers teams to stay ahead in the dynamic digital marketing landscape.

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Last reviewed:
21-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"ACTIVECAMPAIGN REAL-TIME FEED" METRICS

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
USE THIS METRIC

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips

You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

SUBSCRIPTIONS FEED

Real-time live subscription feed.
Description
Shows new and cancelled subscriptions and click-throughs for ActiveCampaign account.

This is real-time widget. It is available in Business product (not in Agencies), starting from plan TEAMS.
USE THIS METRIC
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ACTIVECAMPAIGN REAL-TIME FEED

Email marketing metrics and real-time subscriptions from ActiveCampaign