UNDER DEVELOPMENT
Octoboard Business Logo
OCTOBOARD
Octoboard Business Logo
PRODUCT
DASHBOARDS
PRICING
ABOUT
BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
SHOW ALL DASHBOARDS
HOME / REPORTS / FACEBOOK ADS PPC

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
Template for generated report: Facebook ads ppc template
Facebook Ads PPC report that tell you how much you paid for your campaigns and if it was worth it. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.
790
Last reviewed: 10-Oct-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"FACEBOOK ADS PPC" METRICS

OVERVIEW

Ad Impressions and Clicks over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.

REACH

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.

ACTIONS

Actions (likes, app installs, conversions) over time.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions

CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.

COST PER MILLE

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.

COST PER CLICK

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks

COST PER ACTION

Cost per Action (CPA) tracked over time.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.

Customers who use "Facebook Ads PPC" also installed these reports

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
SUBSCRIBE TO OUR NEWSLETTERWe build Social Media and Business dashboards and Data Analytics Platforms. Get early access and pleasantly infrequent updates by email.
Sociogram - LinkedInSociogram - FacebookSociogram - TwitterSociogram - Google PlusSociogram - VKontakteSociogram - Pinterest
Made with Love for Data © OCTO LTDOcto Ltd Logo