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HOME / REPORTS / FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics

Template for generated report: Facebook ads automated report metrics
Facebook Ads performance overview metrics. Used for creation to automated reporting by marketing agencies. Widgets are positions to ensure best paid advertising data visualisation on printed matter. PDF reports are generated automatically and sent by email to selected clients.

The following metrics are covered:

  • Ad Impressions
  • Clicks, CTR
  • Costs: CTR, CPC

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This PPC template is part of Octoboard PPC reporting tool and Octoboard for Marketing Agencies tools
560
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Last reviewed:
7-Sep-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)" METRICS

REACH

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

COST PER CLICK

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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ADS BY RELEVANCE

Ads ranked by relevance.
Description
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tips
Select Facebook Ad account in the widget configuration screen.
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ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Description
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
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ADS BY ACTION RATE

Ads ranked by Action Rate.
Description
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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