IG Overview - Report (Depreciated): Automated Social Media Report for Instagram Metrics Overview

Looking for an automated social media report for Instagram metrics? Read this blog post to learn how Octoboard can streamline social media reporting, consolidate data from multiple platforms, and provide advanced PPC analytics.

New marketing template — IG Overview - Report (Depreciated)
We have added a new data template "IG Overview - Report (Depreciated)" for automating IG - Depricated data reports. Use it to build engaging client reports and send business updates by email.
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New marketing template — IG Overview - Report (Depreciated)
Automated reporting
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Send data to Google Sheets
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White label client portal
Send data to BigQuery
ChatGPT data insights
All your data in one place

New marketing template — IG Overview - Report (Depreciated)

We have added a new data template "IG Overview - Report (Depreciated)" for automating IG - Depricated data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
Business performance management dashboard shared

Share template "IG Overview - Report (Depreciated)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "IG Overview - Report (Depreciated)".

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Public links and embedding

Make your IG - Depricated data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

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Manage IG - Depricated data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

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Showcase your IG Overview - Report (Depreciated) data

Create IG - Depricated graphs and metrics that demonstrate positive historical changes and results. Compare historical IG - Depricated KPI changes and prove ROI to any business with regular and automated reporting.

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White label client portal

Enable IG - Depricated client portal

Create and host white label client portal on your website using IG - Depricated data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "IG Overview - Report (Depreciated)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
Automated cloud data insights

Use OpenAI and ChatGPT to indentify IG - Depricated data trends

Octoboard will constantly monitor data changes in the "IG Overview - Report (Depreciated)" template. We use ChatGPT and OpenAI to identify IG - Depricated trends and send regular updates.

Connect IG - Depricated once and enable our AI engine

We employ our own machine learning algorithms to automatically discover IG - Depricated trends that you may miss. Connect to your IG - Depricated data and receive insights in your Email box.

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Instagram social media report: feed, reach and engagement metrics.

Template for generated report: Automated social media report for instagram engagement

Automated Social Media Report: Instagram Metrics Overview

In the digital age, social media has become a critical platform for businesses to engage with their audience, build brand awareness, and drive sales. Instagram, with its visually driven content, stands out as a powerful tool for brands to connect with their followers. However, managing and analyzing Instagram data can be overwhelming. This is where tools like Octoboard come into play, offering an integrated solution to automate social media reporting, leveraging the power of Instagram metrics and the analytical capabilities of ChatGPT and OpenAI interfaces.

The Importance of Instagram Metrics for Social Media Data Analytics

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Instagram provides a wealth of data that can help businesses understand their audience, improve engagement, and optimize their content strategy. The key metrics include:

  • Instagram Feed: A snapshot of your brand's visual storytelling.
  • Instagram Posts: Individual pieces of content that can be analyzed for performance.
  • Instagram Followers: A measure of your brand's reach and growth over time.
  • Instagram Top Posts: The most engaging content that resonates with your audience.
  • Instagram Likes: A basic metric of content popularity and engagement.
  • Instagram Comments: A deeper level of engagement, indicating active interaction with your content.
  • Instagram Engagement Rate: A comprehensive metric that combines likes, comments, and other interactions to measure overall engagement.

Each of these metrics provides insights into different aspects of a brand’s performance on Instagram, helping marketing teams to refine their strategies and better engage with their audience.

Streamlining Social Media Reporting with Octoboard

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Utilizing the Octoboard Marketing Analytics platform to build reports based on these Instagram metrics saves marketing teams countless hours that would otherwise be spent on manual data collection and analysis. Automating social media report generation not only streamlines the process but also ensures accuracy and consistency in the data presented.

Sending out these reports on a monthly or weekly basis provides teams and management with visibility into the social media efforts being put forth. It highlights the achievements and areas for improvement, enabling a proactive approach to social media management.

Moreover, the significance of creating content for higher ranking on Google Analytics 4 (GA4) cannot be understated. Quality content that engages users on social media can lead to increased website traffic, which is favorably looked upon by GA4’s algorithms, potentially boosting search engine rankings.

Consolidating Social Media Reporting

One of the challenges marketing teams face is managing data across multiple platforms. The Octoboard Analytics platform addresses this by bringing all social media reporting into one centralized location. This consolidation is crucial for several reasons:

  • It provides a holistic view of social media performance across platforms.
  • It saves time and reduces the complexity involved in analyzing data from multiple sources.
  • It enables easier comparison and correlation of data across different metrics and platforms.

Advanced PPC Analytics with Octoboard

For marketing agencies, the ability to build new metrics, dimensions, and utilize advanced formulas for transforming PPC data is invaluable. Octoboard's advanced PPC Analytics module here facilitates this, allowing for the creation of comprehensive reports across PPC channels, locations, and currencies. This feature is particularly beneficial for agencies managing diverse portfolios, offering them the flexibility to customize reports to meet specific client needs.

Automating Trend Detection with Octoboard

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.

In the ever-evolving landscape of social media, staying on top of marketing progress and trends is paramount. Octoboard's feature for automated data insights, powered by ChatGPT and OpenAI, uses Instagram data to monitor trends and generate insights. This capability ensures marketing teams are not just reacting to past performance but are also equipped to anticipate and capitalize on emerging trends. More about this feature can be found here.

Enhancing Data Accessibility with Google Sheets Integration

The Octoboard Google Sheets data export feature here offers an additional layer of flexibility for marketing teams. By exporting Instagram data to Google Sheets, teams can:

  • Perform further custom analysis and visualization.
  • Share data easily across the organization.
  • Integrate social media data with other business data for a comprehensive overview.

This feature simplifies data management and enhances collaborative efforts within marketing teams, allowing for more dynamic and responsive social media strategies.


In summary, leveraging automated social media reporting tools like Octoboard, coupled with the comprehensive analysis capabilities of ChatGPT and OpenAI, provides businesses with a competitive edge in their social media strategies. By focusing on key Instagram metrics, marketing teams can deliver tailored content that resonates with their audience, driving engagement and fostering brand loyalty. The automation of data collection and reporting not only saves time but also provides deep insights into social media performance, enabling teams to make data-driven decisions. With the addition of advanced PPC analytics and the ability to monitor trends and export data to Google Sheets, Octoboard offers a robust solution for managing and optimizing social media campaigns. In the fast-paced world of digital marketing, having the right tools at your disposal is not just an advantage—it's a necessity.

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Most recent posts sorted by date (last post at the top).


Your Instagram posts ranked by Engagement.
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

20 posts will be displayed in this widget.


Engagement Rate of your Instagram account over time.
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Comments + Likes) / Followers.


Number of posts in Instagram account by day.

This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".


Number of Followers in Instagram account.


Number of Likes received over time.
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.



Number of Comments on your content.
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

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