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Marketing reports and dashboards using Yandex data with Octoboard

Use Yandex search engine data to build automated marketing reports and dashboards.

Automate Yandex Metrica reports and dashboards
Connect Yandex Metrica data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Yandex Metrica reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Yandex Metrica reports and dashboards

Connect Yandex Metrica data and create automated reports and dashboards

Multi-channel templates for Yandex Metrica

We created over 300 professional reports for you to use. Modify Yandex Metrica data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build Yandex Metrica reports quickly — Use our templates

No need to study all Yandex Metrica metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Yandex Metrica reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Yandex Metrica data

Show how hard you work for your clients. Create Yandex Metrica graphs and metrics that demonstrate positive historical changes and results.

Compare historical Yandex Metrica KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Yandex Metrica data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Yandex Metrica dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Yandex Metrica data trends

Octoboard will constantly monitor Yandex Metrica data changes for you. We use ChatGPT and OpenAI to identify Yandex Metrica trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Yandex Metrica trends that you may miss. Connect to your Yandex Metrica data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / YANDEX METRICA

YANDEX METRICA REPORTING

Yandex Metrica web analytics dashboards for website audience, content analysis, traffic sources, eCommerce and general website performance monitoring.

Octoboard data dashboard: Yandex metrica dashboard

Yandex Integration: Building Automated Yandex SEO Reports Using Octoboard

Understanding Yandex Metrics and Their Importance in Marketing

Yandex, a prominent player in the digital landscape, offers a plethora of metrics that are crucial for understanding audience behaviors and preferences. These metrics include:

  • Yandex - Countries: Reveals geographical distribution of your audience, allowing you to tailor your marketing strategies to specific regions.
  • Yandex - Audience Overview: Provides a comprehensive view of your audience demographics, helping you understand who your visitors are.
  • Yandex - Pageviews: Indicates the popularity of specific pages on your site, guiding you to focus on high-performing content.
  • Yandex - Content Overview: Offers insights into what content resonates with your audience, aiding in content strategy development.
  • Yandex - Mediums: Shows the channels driving traffic to your site, essential for assessing channel effectiveness.
  • Yandex - Average Time on Site: Measures user engagement, highlighting areas for improvement to increase visitor retention.
  • Yandex - Referrals: Identifies sources referring traffic to your site, crucial for partnership and backlink strategies.
  • Yandex - Social Networks: Tracks social media performance, a key aspect of modern digital marketing.
  • Yandex - Devices: Provides data on the devices used by your audience, helping optimize for mobile, tablet, or desktop users.


Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



Automating SEO Reports with Octoboard: Saving Time and Enhancing Efficiency

Octoboard’s integration with Yandex transforms the way marketing teams handle SEO reporting. By automating the process, teams can now:

  • Generate reports quickly, saving hundreds of hours that would otherwise be spent on manual data compilation.
  • Regularly send out weekly or monthly reports to teams or management, ensuring consistent and timely updates on marketing efforts.
  • Focus more on strategic tasks rather than spending time on repetitive reporting tasks.


Unified SEO Reporting Across Multiple Channels

The significance of integrating multiple SEO channels into a single reporting platform cannot be overstated. Octoboard Analytics platform serves this need by:

  • Providing a unified view of advertising metrics like impressions, user engagement, locations, and devices from various channels.
  • Enabling marketers to compare and contrast different channels, understanding how each contributes to the overall marketing strategy.
  • Offering insights into cross-channel performance, which is vital for allocating resources effectively and optimizing ROI.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Advanced PPC Analytics with Octoboard

The advanced PPC Analytics module offered by Octoboard is a game-changer for marketing agencies. This feature allows teams to:

  • Build custom metrics and dimensions, offering flexibility in how data is viewed and analyzed.
  • Use advanced formulas to transform PPC data, providing deeper insights into campaign performance.
  • Create reports across different PPC channels, locations, and currencies, essential for global campaigns.


Explore the advanced capabilities of Octoboard’s PPC Analytics module here.

Leveraging Automated Data Insights for Proactive Marketing

Automating the detection of trends and insights using Octoboard’s integration with OpenAI, based on Yandex data, empowers marketing teams to:

  • Stay ahead of the curve by quickly identifying emerging trends and shifts in consumer behavior.
  • Ensure accurate and up-to-date monitoring of marketing activities, leading to more informed decision-making.
  • Respond proactively to market changes, maintaining a competitive edge in dynamic environments.


Discover more about Octoboard’s automated data insights feature here.

Enhancing Data Management with Google Sheets Data Export

Octoboard’s Google Sheets data export feature is a valuable tool for marketing teams working with Yandex data. This feature:

  • Allows easy export of data to Google Sheets, facilitating further data manipulation and analysis.
  • Enables teams to create custom reports and dashboards within Google Sheets, offering versatility in how data is presented.
  • Improves accessibility of data, as Google Sheets can be shared and accessed by team members anywhere, anytime.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Learn more about Octoboard’s Google Sheets data add-on feature here.

Final Thoughts

The integration of Yandex data with Octoboard revolutionizes the way marketing teams approach SEO reporting. By leveraging the comprehensive metrics offered by Yandex and the advanced features of Octoboard, marketing teams can save valuable time, gain deeper insights, and ultimately drive better decisions. This integration not only enhances the efficiency of reporting processes but also empowers teams to stay

agile in a rapidly evolving digital landscape. With the ability to monitor trends, manage data across multiple channels, and create custom reports, Octoboard positions marketing teams at the forefront of data-driven marketing excellence.

Tips
Yandex Metrica provides a large number of web analytics metrics that can be viewed, filtered and segmented. We have selected the most suitable widgets for your dashboard and grouped them into the following areas:

  • Site performance
  • Traffic sources
  • Audience behavior
  • Content quality and page analysis
  • Conversions
  • Orders


Combine web analytics from Yandex with Google Analytics widgets.

Notes
Use your standard Yandex Metrica login to start collecting data. Select one of the websites to monitor. Octoboard only requires read-only access.

Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic and audience dashboard

YANDEX TRAFFIC AND AUDIENCE

Key Yandex Metrica traffic and audience metrics
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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic metrics dashboard

YANDEX CONTENT AND ENGAGEMENT

Analysis of content and traffic sources by Yandex Metrica
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OCTOBOARD dashboards, templates and reports gallery: Yandex content performance report

YANDEX PAGE CONTENT

Website page content analysis from Yandex
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OCTOBOARD dashboards, templates and reports gallery: Yandex traffic sources analysis

YANDEX TRAFFIC SOURCES

Traffic sources analysis from Yandex

Yandex Metrica metrics

Can I track my website popularity over time?
Use standard web analytics metrics to track changes in site popularity. Performance is normally measured in sessions and unique user counts. These are high-level metrics. To get more insights, we recommend looking at AUDIENCE, TRAFFIC SOURCES and CONTENT widgets. They will help you to understand popularity of different content broken down by audience metrics and traffic sources.

OVERVIEW

Sessions, users and new user counts over time.
Description

The following 3 metrics make up the Yandex Metrika OVERVIEW widget:

Sessions - Total number of visits.

Unique users - Unique visitors to your site.

New users - Number of users visiting your site for the first time.
USE THIS METRIC

SESSIONS

Number of visits to your site tracked over time.
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USERS

Visitors to your site tracked over time.
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NEW USERS

New users of your site.
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PAGE SESSIONS

Page performance ranking by views.
Description
Your popular pages sorted by number page views.
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Who visits my website? Do visitors find my content relevant?
Yandex Metrica provides a wealth of information about your website visitors. It will tell you your audience age and gender, where they come from, their interests, technology they use and more. Key feature of audience analytics is detailed breakdown by number of sessions, bounce rates and time on site. Use these widgets to understand how well your content resonates with different audiences.

AGE

Visitors age by sessions.
Description

These reports on users' basic socio-demographic characteristics are presented based on the information obtained using Crypta technology.
Tips
Only sessions of visitors whose age and gender have been identified are shown in this widget.
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PERFORMANCE BY AGE

Website performance by age groups.
Tips
Use this metric to understand how relevant is your content to different age groups.

USE THIS METRIC

GENDER

Visitors' gender by sessions.
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PERFORMANCE BY GENDER

Website performance by gender.
Tips
Monitor relevancy of your content broken down by gender.

USE THIS METRIC

VISITORS BY REGION

Sessions by countries and regions.
Description
Yandex can determine the geographical location of your site's users. This widget provides a world map with countries color-coded based on number of sessions.
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DEVICES

Visitor devices by sessions.
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DEVICE PERFORMANCE

Website performance by device group.
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BROWSERS

Visitor browsers by sessions.
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BROWSER PERFORMANCE

Website performance by browser.
USE THIS METRIC
Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT PAGES to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

TOP PAGES

Top pages ranking by unique users.
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LANDING PAGES

Landing pages ranked by sessions.
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LANDING PERFORMANCE

Landing page performance.
Description
Top landing pages with sessions, unique user counts and bounce rate details per page.
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EXIT PAGES

Exit page performance.
Description
Top exit pages with sessions, unique user counts and bounce rate details per page.
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BOUNCE RATE

Website bounce rate over time.
Description
Bounce rate - Percentage of sessions, during which at least one page view lasting less than 15 seconds took place.
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PAGE DEPTH

Page depth over time.
Description
Page depth - Number of pages viewed by users during visit.
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TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Duration in minutes and seconds.
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Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

SOURCES RANKING

Sources ranking by sessions.
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SITES

Source sites performance.
Description
Source sites traffic performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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SOCIAL RANKING

Social networks ranked by sessions.
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SOCIAL PERFORMANCE

Social network performance metrics.
Description
Social networks performance metrics - Sessions, Users, Bounce Rate, Time on Site.
USE THIS METRIC

SEARCH ENGINES

Search engines traffic by sessions.
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SE PERFORMANCE

Search engines performance metrics.
Description
Search engines performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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KEYWORDS

Keywords ranked by sessions.
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KEYWORDS PERFORMANCE

Keywords performance metrics.
Description
Search keywords performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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PPC NETWORKS

Ad systems traffic ranked by session count.
USE THIS METRIC

PPC PERFORMANCE

Ad systems performance metrics.
Description
Ad systems performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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UTM TAGS

UTM tags ranked by session count.
Tips
A UTM tag is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables web analytics systems such as Yandex or Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
USE THIS METRIC

UTM PERFORMANCE

UTM tags performance metrics.
Description
UTM tag performance metrics - Sessions, Users, Bounce Rate, Time on Site.
Tips
A UTM tag is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables web analytics systems such as Yandex or Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
USE THIS METRIC

CONVERSIONS

Goal conversions raking
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CONVERSION RATES

Goal conversion rates
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Can I track my eCommerce in real-time? What is selling?
eCommerce is a large and separate group of metrics provided by Yandex. For dashboard view we have selected key widgets covering ORDERS, ORDERED ITEMS and POPULAR ITEMS.

ORDERS

Orders metrics.
Description

Performance metrics for orders including Number of purchases, Number of users who bought items, Revenue, Average revenue per session, Average revenue from purchase.

Sessions - Total number of visits.

Number of users who bought - The number of users who bought at least one item over the sum total of all sessions.

Revenue - Total revenue from all sessions.
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ITEMS ORDERED

Ordered items metrics.
Description
Ordered items metrics include:

Sessions - Total number of visits.

Purchased items - Number of items purchased in total for all sessions.

Cost of purchased items - Cost of all items purchased, total for all sessions.

Number of users who bought items - The number of users who bought at least one item over the sum total of all sessions.
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POPULAR ITEMS

Popular items metrics.
Description
Ordered items metrics:

Sessions - Total number of visits.

Item views - The total number of product information page views across all sessions.

Users show have viewed item - The number of users who viewed the product information for at least one item.

Items added to basket - The number of items added to basket, total for all sessions.

Purchased items - Number of items purchased in total for all sessions.
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AVERAGE TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Average session duration in minutes and seconds.
USE THIS METRIC
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