OCTOBOARD
English
PRICING
RESOURCES
LOGIN
TRIAL
TRIAL
English

How to build advanced automated SEO reports using Google Analytics data

Building automated SEO reports using Google Analytics data is easy.

Automate Google Analytics (UA) reports and dashboards
Connect Google Analytics (UA) data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Google Analytics (UA) reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Google Analytics (UA) reports and dashboards

Connect Google Analytics (UA) data and create automated reports and dashboards

Multi-channel templates for Google Analytics (UA)

We created over 300 professional reports for you to use. Modify Google Analytics (UA) data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build Google Analytics (UA) reports quickly — Use our templates

No need to study all Google Analytics (UA) metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Google Analytics (UA) reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Google Analytics (UA) data

Show how hard you work for your clients. Create Google Analytics (UA) graphs and metrics that demonstrate positive historical changes and results.

Compare historical Google Analytics (UA) KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Google Analytics (UA) data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Google Analytics (UA) dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Google Analytics (UA) data trends

Octoboard will constantly monitor Google Analytics (UA) data changes for you. We use ChatGPT and OpenAI to identify Google Analytics (UA) trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google Analytics (UA) trends that you may miss. Connect to your Google Analytics (UA) data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / GOOGLE ANALYTICS (UA)

GOOGLE ANALYTICS (UA) REPORTING

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.

Octoboard data dashboard: Google analytics dashboard

Google Analytics Integration: Building automated Google Analytics dashboards and SEO reports using Octoboard

Why Google Analytics Metrics Matter for Marketing Teams

Google Analytics, with its plethora of metrics, has become an indispensable tool for marketing teams worldwide. By offering insights into various aspects of user engagement, it helps in making informed decisions to boost digital marketing strategies. Here are the metrics that marketing teams frequently rely on:

  • Google Analytics Users: Track the total number of users visiting your website.
  • Google Analytics Sessions: Monitor the number of individual sessions initiated by all the users.
  • Google Analytics Countries: Get insights into which countries your users are coming from.
  • Google Analytics Demographics: Understand age, gender, and other demographic information of your users.
  • Google Analytics New vs Returning: Differentiate between new visitors and those who return.
  • Google Analytics Devices: Identify which devices are most commonly used to access your site.
  • Google Analytics Social Networks: Discover which social networks drive the most traffic.


Save time by automating your reports, grow revenue and retain customers with Octoboard.



The Power of Automated SEO Reporting with Octoboard

Time is of the essence for any marketing team. Manually compiling SEO reports can be a time-consuming endeavor. The Octoboard Marketing Analytics platform revolutionizes this by automating the process. By integrating Google Analytics data, teams can:

  • Save hundreds of hours usually spent on manual report generation.
  • Offer real-time data and insights to clients or management, enhancing transparency.
  • Schedule automated monthly or weekly report delivery, ensuring regular updates on paid advertising efforts.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Bringing SEO Reporting Under One Umbrella

In today's digital age, multiple channels contribute to the SEO of a brand. Whether it's organic traffic, social media engagement, or paid advertising, each plays a pivotal role. Octoboard Analytics platform integrates these channels, offering a consolidated view of all SEO metrics. This unified approach:

  • Reduces data silos and offers comprehensive insights.
  • Facilitates informed decision-making.
  • Provides a holistic view of the overall digital marketing strategy.


Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Transforming PPC Data with Octoboard’s Advanced PPC Analytics

Paid advertising, while effective, requires a nuanced approach for maximum ROI. Octoboard's advanced PPC Analytics module is a game-changer in this domain. It allows marketing agencies to:

  • Build new metrics and dimensions tailored to their needs.
  • Employ advanced formulas to transform PPC data.
  • Seamlessly build reports across multiple PPC channels, bringing uniformity to the reporting process.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Staying Ahead with Automated Data Insights

In the dynamic world of digital marketing, staying updated is crucial. With Octoboard’s capability to monitor data trends, marketing teams can derive actionable insights. By leveraging the automated data insights feature powered by OpenAI, teams can:

  • Detect emerging trends in real-time.
  • Adjust their strategies based on evolving user behaviors.
  • Ensure consistent monitoring and assessment of marketing activities.


Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.



Enhancing Data Accessibility with Google Sheets Export

Collaboration and accessibility are key for any team. With Octoboard's Google Sheets data export feature, devops teams can:

  • Easily send data to Google Sheets documents.
  • Collaborate in real-time with team members.
  • Utilize the flexibility of Google Sheets for custom data analyses and visualizations.


By integrating with tools like Octoboard, marketing teams and agencies can not only streamline their workflows but also provide superior value to their clients.

Tips
Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:

  • Audience behavior
  • Content quality and page analysis
  • Goals and general website performance
  • eCommerce


Combine web analytics from Google with Yandex Metrica widgets.


Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.

Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.

It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property.

To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.

Automated data reports enabled by Octoboard software

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Google analytics overview template

GOOGLE ANALYTICS - OVERVIEW

A high-level overview of website audience, referrals, content performance and goals.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Google analytics audience template

GOOGLE ANALYTICS - AUDIENCE

Age, gender, sessions, location information, interest and purchase intents.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Google analytics template

GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Google analytics goals template

GOOGLE ANALYTICS - GOALS

Goals value, completions, conversions and abandonment rates.

Google Analytics (UA) metrics

USERS

Daily unique users over time.
USE THIS METRIC

SESSIONS

Number of sessions over time.
USE THIS METRIC

LANGUAGES

Your audience language ranked by user count.
USE THIS METRIC

COUNTRIES

Map of your audience showing countries ranked by sessions.
USE THIS METRIC

REGIONS

Audience regions ranked by users.
USE THIS METRIC

CITIES

Audience cities ranked by users.
USE THIS METRIC

NEW VS RETURNING

New vs returning customers.
USE THIS METRIC

DEVICES

Device category with session figures.
USE THIS METRIC

DEMOGRAPHICS

Your audience age and gender breakdown.
USE THIS METRIC

INTERESTS

Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.
USE THIS METRIC

PURCHASE INTENTS

Purchase intents ranked by users.
Description
Your audience's interest in purchasing a product category - ranked by users.
USE THIS METRIC
Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

TRAFFIC SOURCES

Overview of traffic sources ranked by users.
USE THIS METRIC

REFERRALS

Referrals ranked by users.
USE THIS METRIC

KEYWORDS

Search keywords that lead to your website ranked by users.
USE THIS METRIC

MEDIUMS

Source mediums that lead to your site ranked by users.
USE THIS METRIC

SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.
USE THIS METRIC
Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description

Bounce rate is the percentage of sessions in which the person left the property from the first page.

Exit rate is percentage of exits from the property that occurred out of the total pageviews.
USE THIS METRIC

TIME ON SITE

Average time spent on site over time.
USE THIS METRIC

VIEWS

Website page views over time.
USE THIS METRIC

BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
USE THIS METRIC

EXIT RATE

Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
USE THIS METRIC
Can I rank individual pages performance?
It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.

PAGES BY VIEWS

Your web site pages ranked by number of unique views.
USE THIS METRIC

PAGES BY TIME

Web site pages ranked by average time spent on them.
USE THIS METRIC

LANDING PAGES

Landing pages of your website ranked by session count.
Description
Landing page is the very first page in a user session on your website.
USE THIS METRIC

EXIT PAGES

Exit pages of your website ranked by exit count.
Description
Exit page is the last page that user visits before leaving your web site
USE THIS METRIC

SITE SPEED

Key performance metrics for your website speed.
USE THIS METRIC
Does my website fulfil its objectives?
If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Platform.

GOAL VALUE AND CONVERSION

Goal conversions and value over time for selected medium and source.
Tips
Data displayed for all or selected goal, selected medium or selected source.
USE THIS METRIC

GOAL COMPLETIONS

Goal completion over time for selected medium, source or goal.
USE THIS METRIC

GOAL CONVERSION

Goal completion rate for selected medium, source and goal.
USE THIS METRIC

GOAL VALUE

Goal value for selected medium, source and goal.
USE THIS METRIC

GOAL ABANDONMENT

Goal abandonment rate for selected medium, source and goal.
USE THIS METRIC

GOALS BY COMPLETION

Goals ranked by completion rate.
USE THIS METRIC

GOAL COMPLETION LOCATION

Goal locations ranked by completion.
USE THIS METRIC
Can I track my eCommerce in real-time? What is selling? What leads to a sale?
eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Platform and dive into more details when you spot new trends.

ECOMMERCE OVERVIEW

ECommerce performance overview.
Description

Overview widget includes Revenue, Transactions and Conversion Rate over time.
Tips
Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.
USE THIS METRIC

ECOMMERCE TOP PRODUCTS

Top products ranked by revenue.
USE THIS METRIC

ECOMMERCE TOP CAMPAIGNS

Top campaigns ranked by revenue.
USE THIS METRIC

ECOMMERCE CONVERSION RATE

ECommerce conversion rate for all or selected products.
USE THIS METRIC

ECOMMERCE REVENUE

Revenue over time for selected products.
USE THIS METRIC

ECOMMERCE TRANSACTIONS

Transactions over time for selected products.
USE THIS METRIC

ECOMMERCE REVENUE BY KEYWORD

ECommerce revenue breakdown by top keywords.
Tips
Widget will display up to 20 top keywords.
USE THIS METRIC

ECOMMERCE REVENUE BY MEDIUM

ECommerce revenue breakdown by medium.
USE THIS METRIC

ECOMMERCE REVENUE BY SOURCE

ECommerce revenue breakdown by traffic source.
USE THIS METRIC

ECOMMERCE REVENUE BY TRANSACTION

Average eCommerce transaction value.
USE THIS METRIC

CAMPAIGNS OVERVIEW

Google Ads campaigns overview with key metrics.
USE THIS METRIC

SEARCH QUERIES

Search queries with metrics including goals (conversions).
USE THIS METRIC

VIDEO CAMPAIGNS

Video campaigns with metrics including goals (conversions)
USE THIS METRIC

GOALS BY SOURCE

Google Analytics goals by traffic source.
USE THIS METRIC

CHANNEL ANALYSIS

Traffic channels with key metrics and goals (conversions).
USE THIS METRIC

SOURCE AND MEDIUMS

Google Analytics source and mediums statistics including goals (conversions).
USE THIS METRIC
Who visits my website? Can I see how my audience trends over time?
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.

TRAFFIC OVERVIEW

Pageviews, sessions and unique users over time.
USE THIS METRIC

COUNTRIES (INSIGHTS)

Your audience showing countries ranked by sessions.
USE THIS METRIC

WIDGET DEPRICATED

USE THIS METRIC

EVENTS OVER TIME

Number of events tracked over time
USE THIS METRIC

EVENT CATEGORIES

Google Analytics events broken down by categories
USE THIS METRIC

EVENT ACTIONS

Google Analytics events broken down by actions
USE THIS METRIC

EVENT CATEGORIES (USERS)

Google Analytics events broken down by categories
USE THIS METRIC

EVENT ACTIONS (USERS)

Google Analytics events broken down by actions
USE THIS METRIC

EVENT LABELS

Google Analytics events broken down by event labels
USE THIS METRIC

EVENT LABELS (USERS)

Google Analytics events broken down by event labels
USE THIS METRIC

ECOMMERCE REVENUE SOURCE / MEDIUM

ECommerce revenue breakdown by traffic source/medium.
USE THIS METRIC

ASSISTED CONVERSIONS

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

ASSISTED CONVERSION VALUE

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

FIRST INTERACTION CONVERSIONS

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
USE THIS METRIC

FIRST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
USE THIS METRIC

LAST INTERACTION CONVERSIONS

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

LAST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

FIRST IMPRESSION CONVERSIONS

The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
USE THIS METRIC

FIRST IMPRESSION CONVERSION VALUE

The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
USE THIS METRIC

IMPRESSION ASSISTED CONVERSIONS

The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

IMPRESSION ASSISTED CONVERSION VALUE

The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
USE THIS METRIC

TOTAL CONVERSIONS

Total number of conversions. This metric includes both goal completions and transactions.
USE THIS METRIC

TOTAL CONVERSION VALUE

Total value of conversions. This metric includes both goal completions and transactions.
USE THIS METRIC

ASSISTED / LAST CLICK OR DIRECT CONVERSIONS

Assisted/Last Click or Direct Conversion Rate
USE THIS METRIC

FIRST / LAST CLICK OR DIRECT CONVERSIONS

First/Last Click or Direct Conversion Rate
USE THIS METRIC

CONVERSIONS BY CHANNEL

Total conversions by MCF Channel
USE THIS METRIC

ASSISTED CONVERSIONS BY CHANNEL

Assisted conversions by MCF Channel
USE THIS METRIC

MCF CHANNEL GROUPING

Breakdown by MCF Channel Grouping
USE THIS METRIC

MCF SOURCES

Breakdown by Source
USE THIS METRIC

MCF MEDIUMS

Breakdown by Medium
USE THIS METRIC

MCF SOURCE/MEDIUM

Breakdown by Source/Medium
USE THIS METRIC

MCF GOOGLE ADS CAMPAIGNS

USE THIS METRIC

MCF GOOGLE ADS AD GROUP

USE THIS METRIC

MCF GOOGLE ADS KEYWORDS

USE THIS METRIC

MCF CHANNEL PATH

USE THIS METRIC

MCF SOURCE PATH

USE THIS METRIC

MCF MEDIUM PATH

USE THIS METRIC

MCF SOURCE/MEDIUM PATH

USE THIS METRIC

MCF GOOGLE ADS CAMPAIGN PATH

USE THIS METRIC

MCF GOOGLE ADS AD GROUP PATH

USE THIS METRIC

MCF GOOGLE ADS KEYWORD PATH

USE THIS METRIC

TIME LAG

Conversion distribution by Time Lag in Days
USE THIS METRIC

PATH LENGTH

Conversion distribution by Path Length in Interactions
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
GET OCTOBOARD FREE