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Best automated Google Analytics (UA) reports for marketing teams

Build automated marketing reports for your analytics teams and clients using Google Analytics (UA) data.

Automate Google Analytics (UA) reports and dashboards

Connect Google Analytics (UA) data and create automated reports and dashboards

Business features include

Automated Google Analytics (UA) reporting

Automated reporting

Keyword rank tracker

Send data to Google Sheets

B2B lead generation

White label client portal

Send data to BigQuery

ChatGPT data insights

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Automate Google Analytics (UA) reports and dashboards

Connect Google Analytics (UA) data and create automated reports and dashboards

Multi-channel templates for Google Analytics (UA)

We created over 300 professional reports for you to use. Modify Google Analytics (UA) data reports or create new reports from scratch.

Seo client reporting templates for agencies

Build Google Analytics (UA) reports quickly — Use our templates

No need to study all Google Analytics (UA) metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Google Analytics (UA) reports or modify any of the existing templates.

Octoboard business cloud data dashboards for churn reduction

Showcase your Google Analytics (UA) data

Show how hard you work for your clients. Create Google Analytics (UA) graphs and metrics that demonstrate positive historical changes and results.

Compare historical Google Analytics (UA) KPI changes and prove ROI to any business with regular and automated reporting.

Enable white label client portal

Create and host white label client portal on your website using Google Analytics (UA) data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Google Analytics (UA) dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

Use OpenAI and ChatGPT to indentify Google Analytics (UA) data trends

Octoboard will constantly monitor Google Analytics (UA) data changes for you. We use ChatGPT and OpenAI to identify Google Analytics (UA) trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google Analytics (UA) trends that you may miss. Connect to your Google Analytics (UA) data and receive insights in your Email box.

SEO REPORTING TOOL / GOOGLE ANALYTICS (UA)

GOOGLE ANALYTICS (UA) REPORTING

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.

Octoboard data dashboard: Google analytics dashboard

Connect to Google Analytics account and select Property to monitor (your website). Follow a wide range of metrics including audience behaviour, content quality, goals and general website performance.

Tips

Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:

Audience behavior

Content quality and page analysis

Goals and general website performance

eCommerce

Combine web analytics from Google with Yandex Metrica widgets.

Notes

Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.

Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.

It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property.

To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.

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GOOGLE ANALYTICS (UA)

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.

SEO & Web Analytics Reports

1,340

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Last reviewed:

17-Sept-23

Dashboards:

Included

Reports:

Included

Client portals:

Included

White label:

Included

Data refresh:

Automatic

OpenAI Data insights:

Conditional

Office TV output:

Included

Multi-client:

Included

Automated data reports enabled by Octoboard software

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GOOGLE ANALYTICS - OVERVIEW

A high-level overview of website audience, referrals, content performance and goals.

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GOOGLE ANALYTICS - AUDIENCE

Age, gender, sessions, location information, interest and purchase intents.

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OCTOBOARD dashboards, templates and reports gallery: Google analytics template

GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.

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GOOGLE ANALYTICS - GOALS

Goals value, completions, conversions and abandonment rates.

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Google Analytics (UA) metrics

USERS

Daily unique users over time.

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SESSIONS

Number of sessions over time.

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LANGUAGES

Your audience language ranked by user count.

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COUNTRIES

Map of your audience showing countries ranked by sessions.

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REGIONS

Audience regions ranked by users.

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CITIES

Audience cities ranked by users.

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NEW VS RETURNING

New vs returning customers.

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DEVICES

Device category with session figures.

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DEMOGRAPHICS

Your audience age and gender breakdown.

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INTERESTS

Your visitors' interests ranked by sessions.

Description

Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.

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PURCHASE INTENTS

Purchase intents ranked by users.

Description

Your audience's interest in purchasing a product category - ranked by users.

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Where does my website traffic come from?

Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

TRAFFIC SOURCES

Overview of traffic sources ranked by users.

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REFERRALS

Referrals ranked by users.

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KEYWORDS

Search keywords that lead to your website ranked by users.

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MEDIUMS

Source mediums that lead to your site ranked by users.

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SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.

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Is my website content getting better? Is it relevant to my visitors?

You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.

Description

Bounce rate is the percentage of sessions in which the person left the property from the first page.

Exit rate is percentage of exits from the property that occurred out of the total pageviews.

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TIME ON SITE

Average time spent on site over time.

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VIEWS

Website page views over time.

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BOUNCE RATE

Bounce rate tracked over time.

Description

Bounce rate is the percentage of sessions in which the person left the property from the first page.

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EXIT RATE

Exit rate over time.

Description

Exit rate is percentage of exits from the property that occurred out of the total pageviews.

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Can I rank individual pages performance?

It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.

PAGES BY VIEWS

Your web site pages ranked by number of unique views.

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PAGES BY TIME

Web site pages ranked by average time spent on them.

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LANDING PAGES

Landing pages of your website ranked by session count.

Description

Landing page is the very first page in a user session on your website.

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EXIT PAGES

Exit pages of your website ranked by exit count.

Description

Exit page is the last page that user visits before leaving your web site

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SITE SPEED

Key performance metrics for your website speed.

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Does my website fulfil its objectives?

If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Platform.

GOAL VALUE AND CONVERSION

Goal conversions and value over time for selected medium and source.

Tips

Data displayed for all or selected goal, selected medium or selected source.

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GOAL COMPLETIONS

Goal completion over time for selected medium, source or goal.

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GOAL CONVERSION

Goal completion rate for selected medium, source and goal.

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GOAL VALUE

Goal value for selected medium, source and goal.

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GOAL ABANDONMENT

Goal abandonment rate for selected medium, source and goal.

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GOALS BY COMPLETION

Goals ranked by completion rate.

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GOAL COMPLETION LOCATION

Goal locations ranked by completion.

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Can I track my eCommerce in real-time? What is selling? What leads to a sale?

eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Platform and dive into more details when you spot new trends.

ECOMMERCE OVERVIEW

ECommerce performance overview.

Description

Overview widget includes Revenue, Transactions and Conversion Rate over time.

Tips

Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.

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ECOMMERCE TOP PRODUCTS

ECOMMERCE TOP CAMPAIGNS

Top campaigns ranked by revenue.

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ECOMMERCE CONVERSION RATE

ECommerce conversion rate for all or selected products.

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ECOMMERCE REVENUE

Revenue over time for selected products.

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ECOMMERCE TRANSACTIONS

Transactions over time for selected products.

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ECOMMERCE REVENUE BY KEYWORD

ECommerce revenue breakdown by top keywords.

Tips

Widget will display up to 20 top keywords.

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ECOMMERCE REVENUE BY MEDIUM

ECommerce revenue breakdown by medium.

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ECOMMERCE REVENUE BY SOURCE

ECommerce revenue breakdown by traffic source.

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ECOMMERCE REVENUE BY TRANSACTION

Average eCommerce transaction value.

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CAMPAIGNS OVERVIEW

Google Ads campaigns overview with key metrics.

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SEARCH QUERIES

Search queries with metrics including goals (conversions).

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VIDEO CAMPAIGNS

Video campaigns with metrics including goals (conversions)

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GOALS BY SOURCE

Google Analytics goals by traffic source.

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CHANNEL ANALYSIS

Traffic channels with key metrics and goals (conversions).

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SOURCE AND MEDIUMS

Google Analytics source and mediums statistics including goals (conversions).

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Who visits my website? Can I see how my audience trends over time?

Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.

TRAFFIC OVERVIEW

Pageviews, sessions and unique users over time.

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COUNTRIES (INSIGHTS)

Your audience showing countries ranked by sessions.

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WIDGET DEPRECIATED

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EVENTS OVER TIME

Number of events tracked over time

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EVENT CATEGORIES

Google Analytics events broken down by categories

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EVENT ACTIONS

Google Analytics events broken down by actions

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EVENT CATEGORIES (USERS)

Google Analytics events broken down by categories

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EVENT ACTIONS (USERS)

Google Analytics events broken down by actions

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EVENT LABELS

Google Analytics events broken down by event labels

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EVENT LABELS (USERS)

Google Analytics events broken down by event labels

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ECOMMERCE REVENUE SOURCE / MEDIUM

ECommerce revenue breakdown by traffic source/medium.

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ASSISTED CONVERSIONS

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

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ASSISTED CONVERSION VALUE

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

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FIRST INTERACTION CONVERSIONS

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

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FIRST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

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LAST INTERACTION CONVERSIONS

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.

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LAST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.

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FIRST IMPRESSION CONVERSIONS

The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

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FIRST IMPRESSION CONVERSION VALUE

The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.

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IMPRESSION ASSISTED CONVERSIONS

The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

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IMPRESSION ASSISTED CONVERSION VALUE

The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.

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